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How many of these would you agree with?

Indeed Google+ isn't something I have gravitated toward - it will be interesting to see if Google evolves it or replaces with a something totally new. Quite frankly I don't have many friends who use it so it has been somewhat redundant. As far as Google Wallet I'm sitting back to see if it would be of any real benefit. I suppose my key concerns would be security firstly and secondly vendors which accept it. Here is an interesting article that I refer to as TechCarrotDangling! http://arstechnica.com/business/2014/11/psa-google-wallet-is-giving-away-200000-to-attract-new-users/ Smart watches are definitely an area of keen interest for me. I currently own a Sony Smartwatch 1 and I find it pretty useful when I"m out and about. I keep up to date with all my social media alerts as well news and it's also a great way to never miss an important call. My husband who is an extremely serious technophile has two a Pebble and Sony Smartwatch 2. I can see this technology really starting to take off in the very near future and the types of functions and uses will only improve and diversify. As far as advertising is concerned any business that wants to thrive and not be relegated to the obsolete and irrelevant bin needs to actively get on board with targeted social media advertising. It is really is a sink or swim scenario. However, platforms such as FB , if I'm wearing my "consumer hat", are really annoying and sometimes even infuriating - from a marketing perspective though it is innovative in that it targets your interests and plays on your wants and desires. I suspect that business and various organisations need to determine and utilise ways to market themselves without it turning consumers off. There is a fine line between intrusion and ingenious use of the old 5 Ps of marketing!

1. Google+ isn't dead yet, however, the one before it, Google Wave is dead, but it influenced many other collaboration to think of digital whiteboards to share thoughts and video. I use Moxtra's one. I use Google+ sparing, say when Mashable want to collaborate a document to the White House or a twitter user holding talk about the future of code, and so on. 2. Mobile payment is there and not quite there. At the moment, people put stickers on the back of their mobile phone and tap on PayPass machines. 3. Smartwatches, ahh, another thing to charge up at night. Good but bulky. 4. I can live with social media advertising, it isn't too annoying and some of them are quite clever. It is not different to advertisement in Freemium games, really. Ignore and tap selectively. 5. Accessible analytics. Oh la la. This would be so handy to so many people, especially I. I can use it to plan my delivery better and work my weak spots on SNS.

Interesting FaceBook marketing strategy.

When planning your marketing mix, the most important component is email. Why? Because it's the easiest way to reach people, considering that 85 percent of the world and 91% of the US have an email address and check their inboxes daily

FYI. Remember people frequently check their emails on mobile devices and if your email does not display well or interact with easily, people will start to dismiss your email "marketing newsletters", and flag them as read later pile or worst the never read pile.

This study examines how Australian academic librarians perceive effective Web 2.0 tools used to market library services and resources and the factors influencing perceptions of the Web 2.0 tools used. An online survey was sent to 400 academic librarians in 37 Australian universities. The response rate was 57.5%.

Facebook represents a huge potential market for your social media efforts, but it is becoming increasingly difficult to stand out from the crowd. The following statistics highlight some relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success.

"If you are interested in understanding what content curation is all about and where's its key value, you will find this material relevant to your learning goal. In this reading collection you can see how curation can be a fantastic instrument for learning, journalism and marketing, as it provides the means to create value, to find unique resources and to illustrate them, and in this process it showcases your competence and expertise on the matter (or the one of your company / organization). "

"Digital collections marketing is an important, yet often ignored aspect of digital collection management. While many collections are laudable for the quality of their pictures, metadata, and preservation techniques, they often remain obscure, unknown, and therefore inaccessible to their intended user populations. One of the ways digital librarians can cultivate a broader awareness of their collections is through social networking. More importantly, digital librarians who participate in conversations with users through the use of social media become inextricably intertwined with the knowledge creation processes relevant to their collections. This paper presents a set of five general principles (listening, participation, transparency, policy, and strategy) that provide digital librarians with straightforward, concrete strategies for successfully integrating social media into a digital library's overall strategic plan. In addition to these concrete strategies, I also explain the theoretical importance of each principle and its relevance for establishing a rapport with current and potential users of a digital collection."

What's new on Facebook, Twitter, Instagram and Snapchat for 2017? Videos seem to be the next big thing, followed by photos.

Focus is on creating meaningful, and shareable content for schools. The focus is on how to use social media and create social media rather than focusing on negative and how not to behave. Schools needs to consider both social media for schools to market the ethos of the school but also how social media is used in schools by staff and students.

Social Media usage statistics

UBM Tech's 2013 Social Media @Work research report researched the role social media plays in the business technology market.

This is another case study that looks at why nonprofit organisations may utilise social media and how they may build a social media policy. In the resulting research, the study outlines how NPOs view social media, what they use it for (i.e. marketing, awareness, etc.) and the barriers it presents. Also, it examines how social media can be used as not only a means of communication, but also as a means to interact with stakeholders in a deeper conversation.

Harmon, Charles; Messina, Michael (2013). Using Social Media in Libraries : Best Practices. http://primo.unilinc.edu.au/primo_library/libweb/action/search.do?vid=CSU Chapter 8: Implementing an online social community as an extension to our physical libraries.. A great review re Halifax Public Libraries implantation of their new social catalogue, aptly named Discover. Covers many practical topics such as: features of a social catalogue planning and research for the project objectives of implementing a social catalogue/tie in with mission statement technical issues staff training communication and marketing feedback It concludes with some practical and professional advice for potential users of such a catalogue.

The best link is via CSU library, not the eblib.com link. http://primo.unilinc.edu.au/primo_library/libweb/action/search.do?vid=CSU

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If the younger generation is any indication of how people will live, work, and interact in the future, today's teens are media omnivores who will set new standards for social communication.

Libraries need to understand what their users are doing on the internet in order to interact with them and market themselves successfully.

Several choices for content curation tools described with step-by-step instructions on how to navigate