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Lisa Nielsen promotes the effective use of social media in education and is concerned that teachers do not fully understand their potential, nor best practice. She recommends conversation as an excellent way of supporting teachers in having a go. She provides two lists of conversation starters worthy of discussion in relation to particular contexts. While not promoting them as "Do and Don't" she has, however, divided them into Recommended, and Think twice before... Topics include: best practice for interacting with students; managing your online identity; role and responsibilities of parents, and managing online spaces. The lists provide an excellent basis for the development of a social media policy for schools.

Abstract: Social media are popular stages for self-expression, communication and self-promotion. Rather than facilitating online identity formation, they are sites of struggle between users, employers and platform owners to control online identities - a struggle played out at the level of the interface. This article offers a comparative interface analysis between Facebook and LinkedIn. While Facebook is particularly focused on facilitating personal self-presentation, LinkedIn's interface caters towards the need for professional self-promotion. And yet, both platforms deploy similar principles of connectivity and narrative - strategies that can be succinctly revealed in recent interface changes. These changing digital architectures form the necessary backdrop for asking critical questions about online self-presentation: How are public identities shaped through platform interfaces? How do these features enable and constrain the sculpting of personal and professional persona? And what are the consequences of imposed connectivity and narrative uniformity on people's online identities?

Web 2.0 applications are changing how educators interact both with each other and with their students. Educators can use these new Web tools daily to create, share, socialize, and collaborate with students, colleagues, and newly developed network contacts. School librarians are finding that Web 2.0 tools are bringing them more ways to embrace and promote new learning environments for the 21st-century learner.

Despite its often scary nature, social media can be an engaging platform that brings together people who share a common interest or can promote engagement through the creation of a networked community. The University of Melbourne's Library uses social media extensively to promote the library to a wide appreciative audience who engage with it via Twitter, Facebook and Instagram.

The guidance argues seven main points to write social media policy: examine the school culture, organize team, research phase, draft document and incorporate feedback, make sure school attorney and school board to see the draft, introduction to the school community, and review periodically. It is crucial the policy is supported by school board and promote the policy so that community knows well the policy.Policy should be review periodically to ensure it meets school culture.

This journal was investigated that the use of social media tools on promoting the library activities and the challenges which the library would face when using these tools. In the investigation, there were more than half of the libraries had been using the social media tools for giving the services to the users. However, the libraries didn't have the policies to clarify their responsibilities. It showed that social media policies could help to solve the problems they face.

This study examines how Australian academic librarians perceive effective Web 2.0 tools used to market library services and resources and the factors influencing perceptions of the Web 2.0 tools used. An online survey was sent to 400 academic librarians in 37 Australian universities. The response rate was 57.5%.