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5 Digital Marketing Trends for 2015 - 10 views

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    How many of these would you agree with?
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    Indeed Google+ isn't something I have gravitated toward - it will be interesting to see if Google evolves it or replaces with a something totally new. Quite frankly I don't have many friends who use it so it has been somewhat redundant. As far as Google Wallet I'm sitting back to see if it would be of any real benefit. I suppose my key concerns would be security firstly and secondly vendors which accept it. Here is an interesting article that I refer to as TechCarrotDangling! http://arstechnica.com/business/2014/11/psa-google-wallet-is-giving-away-200000-to-attract-new-users/ Smart watches are definitely an area of keen interest for me. I currently own a Sony Smartwatch 1 and I find it pretty useful when I"m out and about. I keep up to date with all my social media alerts as well news and it's also a great way to never miss an important call. My husband who is an extremely serious technophile has two a Pebble and Sony Smartwatch 2. I can see this technology really starting to take off in the very near future and the types of functions and uses will only improve and diversify. As far as advertising is concerned any business that wants to thrive and not be relegated to the obsolete and irrelevant bin needs to actively get on board with targeted social media advertising. It is really is a sink or swim scenario. However, platforms such as FB , if I'm wearing my "consumer hat", are really annoying and sometimes even infuriating - from a marketing perspective though it is innovative in that it targets your interests and plays on your wants and desires. I suspect that business and various organisations need to determine and utilise ways to market themselves without it turning consumers off. There is a fine line between intrusion and ingenious use of the old 5 Ps of marketing!
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    1. Google+ isn't dead yet, however, the one before it, Google Wave is dead, but it influenced many other collaboration to think of digital whiteboards to share thoughts and video. I use Moxtra's one. I use Google+ sparing, say when Mashable want to collaborate a document to the White House or a twitter user holding talk about the future of code, and so on. 2. Mobile payment is there and not quite there. At the moment, people put stickers on the back of their mobile phone and tap on PayPass machines. 3. Smartwatches, ahh, another thing to charge up at night. Good but bulky. 4. I can live with social media advertising, it isn't too annoying and some of them are quite clever. It is not different to advertisement in Freemium games, really. Ignore and tap selectively. 5. Accessible analytics. Oh la la. This would be so handy to so many people, especially I. I can use it to plan my delivery better and work my weak spots on SNS.
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Library of the future: 7 technologies we would love to see - 1 views

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    Libraries lead the way to digital citizenship. They should be the first places where most advanced technologies are implemented. Today, libraries are not only about lending books. They are creative spaces, not only for individuals, but also teams. They are economic incubators and learning hubs.
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    i love the bookmark idea! but the drone honestly terrifies me..
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Think Time: Teens and Social Networks - YouTube - 1 views

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    "Teens are among the leaders of Internet trends. The world is advancing so quickly that many of today's teens will find future careers in technologies that haven't been invented yet. Through the Think Time videos, you'll see why it's time for them to become more cyber savvy."
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At a Tipping Point: Education, Learning and Libraries - 3 views

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    A new future is coming to education. Online shopping, searching and social networks came first-education is next. OCLC's newest user perceptions study, iAt a Tipping Point: Education, Learning and Libraries/i, explores how empowered consumers, fueled by economic incentives, are using online learning platforms and MOOCs to set new expectations for education-and for libraries. The report explores the behaviors, perceptions and motivations of online learners: how they are evaluating the cost/value trade-offs of higher education, how they are using and succeeding with online education-and their use and perceptions of the library.
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    I found this on Carole Guert's twitter account. Thanks Carole! It links through to the latest OCLC report. A good comparison to the older version noted in our Modules. Thought you would be interested Gavin.
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Rethinking roles & responsiblities of teacher librarians - KB Enterprises (Aust) Pty Ltd - 1 views

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    "The NMC Horizon Report: 2014 Library Edition, examines key trends, significant challenges, and emerging technologies for their potential impact on academic and research libraries worldwide. Following the publication of the report, the New Media Consortium hosted a virtual symposium on The Future of Libraries which includes 4 videos on the following topics: Emphasis on mobile Content management & technical infrastructure Increasing access & discovery opportunities Rethinking roles & relationships of librarians"
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The impact of polices on government social media usage: Issues, challenges, and recomme... - 0 views

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    This article pointed out how government plan the social media policy and manage their services. The challenges and problem-solving of the policy issues are shown. Privacy, law issues, security and implementation issues are shown in case or table. Future plan is explained for how to improve the social media policy and implement in efficient.
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Social Media Technologies for Achieving Knowledge Management Amongst Older Adult Commun... - 1 views

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    Social media technologies have a number of characteristics that may suit information access and informal knowledge management by older adults, and there is a rapid uptake of these technologies by this demographic. Based on the characteristics of social media technologies and previous findings of online knowledge management, we introduce a novel framework for achieving social media-based knowledge management suited to older adult communities. The framework involves several key aspects and requirements: public peer-to-peer sharing of information, evaluation of content amongst peers, the "push" nature of these technologies, ease-of-use through simple interfaces, affordability, platforms that are extensible to support a wide range of information types, a self-organizing information dissemination network, and a human-based peer trust network. We conducted a six-month trial of 150 participants using Facebook, Twitter and Skype to determine their perceptions and preferences in relation to using these social technologies. We found that in the majority, the views of the older adult participants were well matched to the requirements for achieving social media-based knowledge management, identified in the framework. In addition, we discuss the implications of the findings for the implementation of future social media-based knowledge management systems.
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ALIA Social Media Group - 2 views

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    Found this interesting article on the ALIA Social Media Group- posted by Margie Anderson. Use of social media by the library. Current practices and future opportunities. http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf
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Letters to a Young Librarian: Adventures in Turning It Off and Back on Again, by Tegan ... - 0 views

  • What have you inherited? How are patrons using technology? How is the library using technology? How can needs be better met? What resources do you have?
  • Dig up documentation if it exists, build documentation if it doesn’t already exist.
  • you should always be thinking about how to better meet community needs
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  • Going Forward: Reach out to community groups Keeping in-house technology up-to-date and in working order Computer skills classes & workshops Monitor emerging trends Be a resource Plan for the future Take things one step at a time
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Why Customer Reviews Crush Social Media Marketing Desk.com - 2 views

  • Many businesses tweet and post but few take an active role in customer reviews. That’s a shame since customer review sites offer a far more concentrated and targeted conversation. More so, sites like Yelp are quickly becoming the first stop for potential customers that might be interested in your business.
  • First, even reading your business reviews is a good first step. Online customer reviews are usually very candid and give you a glimpse of how the customers really feel about your business. This allows you to learn far more about your customers than simply asking them if they are satisfied since the anonymity and detachment of the web allows them to be brutally honest.
  • participate in the discussion. If a person posts a negative review, respond. Don’t fight and tell them why they are wrong, apologize that they weren’t satisfied and offer them a refund or a future discount. Countless Yelpers have been turned from haters to life-long customers because a business went out of their way to make sure they were completely satisfied.
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New Pew study finds that 57% of today's teens have made a new friend online - 0 views

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    If the younger generation is any indication of how people will live, work, and interact in the future, today's teens are media omnivores who will set new standards for social communication.
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    Libraries need to understand what their users are doing on the internet in order to interact with them and market themselves successfully.
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http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf - 19 views

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    Abstract: "Social media is now widely used by librarians to fulfill a variety of objectives. Taylor & Francis has collated a range of opinion and data within this white paper to provide an overview of how social media is currently used by librarians, for what purposes, and to what effect. Our research program comprised focus groups in the UK, USA and India."
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    Why study social media in the library? Social media has the potential to facilitate much closer relationships between libraries and their patrons - wherever users are based, and however they choose to learn about and access library services and resources. Current usage of social media by the library community generally remains ad hoc and somewhat experimental, but the uptake of these tools is accelerating, and they will likely play an increasingly important role in library service provision and outreach in the future. This white paper has been researched and compiled by Taylor & Francis to provide an overview of current practices relating to the use by libraries of social media, from a world-wide perspective, against which individual institutions can benchmark their own activities and be inspired to try new approaches. This white paper is just a start - we plan to build from this a central web-based resource on social media for the library community that will provide ongoing updates, in-depth case studies and best practice guides. We hope this will become a valuable, developing resource that librarians will access and contribute to, so the entire community benefits from sharing ideas and experiences.
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