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Christian-based materials dominate a growing home-school education market that encompasses more than 1.5 million students in the U.S. And for most home-school parents, a Bible-based version of the Earth's creation is exactly what they want. Federal statistics from 2007 show 83 percent of home-schooling parents want to give their children "religious or moral instruction." "The majority of home-schoolers self-identify as evangelical Christians," said Ian Slatter, a spokesman for the Home School Legal Defense Association. "Most home-schoolers will definitely have a sort of creationist component to their home-school program." Those who don't, however, often feel isolated and frustrated from trying to find a textbook that fits their beliefs. Two of the best-selling biology textbooks stack the deck against evolution, said some science educators who reviewed sections of the books at the request of The Associated Press. "I feel fairly strongly about this. These books are promulgating lies to kids," said Jerry Coyne, an ecology and evolution professor at the University of Chicago. The textbook publishers defend their books as well-rounded lessons on evolution and its shortcomings. One of the books doesn't attempt to mask disdain for Darwin and evolutionary science. "Those who do not believe that the Bible is the inspired, inerrant Word of God will find many points in this book puzzling," says the introduction to "Biology: Third Edition" from Bob Jones University Press. "This book was not written for them." The textbook delivers a religious ultimatum to young readers and parents, warning in its "History of Life" chapter that a "Christian worldview ... is the only correct view of reality; anyone who rejects it will not only fail to reach heaven but also fail to see the world as it truly is."

To become official, "hella" would have to jump through quite a few bureaucratic hoops. It would have to pass through the Consultative Committee for Units (CCU), one of 10 advisory committees of the International Committee for Weights and Measures (CIPM). If the CCU recommends it the CIPM, that board must then decide whether to advance the cause to the General Conference on Weights and Measures (CGPM), the official authority that can make changes to the SI system. That international organization, based in France, includes members from 81 countries. "I think that for a number of reasons it's a long shot," said Ben Stein, a spokesperson for the National Institute of Standards and Technology, the U.S. organization that handles measurements. "The types of things they would consider are is it needed, does it add or reduce confusion, are the names consistent with other names associated with the prefixes?" Sendek argues that the name would honor the scientific contributions of Northern Californians, who have famously popularized the phrase "hella" to mean "a whole lot."