retargeting (or remarketing if you prefer) is a powerful technique that can really improve some of the metrics content marketers care most about (like traffic, engagement and shares). As long as it’s done intelligently.
I love the idea that our own target audience can tell us where they are, what they're sharing and what they love; all we inbound marketers need to do is be there. We're talking better content strategy, better content planning and outreach - and it's really targeted!
"The average age of people in PwC is 28 and a few months and we found that more and more of them just could not cope with the way we wanted them to work. They told us that the way we did things was too old-fashioned and too difficult.
"Stark figures show the number of people aged 16 to 24 not in education, employment or training has reached a record high of 938,000 in England" "This campaign was created to address this issue through video content to support the FutureYou charity