How narratives differ from stories and which companies should embrace. Some interesting points about how strong narratives attract people to companies.

Benjamin Franklin spent his mornings naked. Patricia Highsmith ate only bacon and eggs. Marcel Proust breakfasted on opium and croissants. The path to greatness is paved with a thousand tiny rituals (and a fair bit of substance abuse) - but six key rules emerge...

NATS passed this onto me last week, it's a few years old but I thought it was worth sharing.