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Corporate career sites have never been compelling enough to capture an audience. Despite huge advances in content management, content aggregation/curation, and content sharing, most sites remain little more than a thin veil for the ATS-delivered online application.

Taco Bell's career page on Pinterest

"… teenagers have a weak grasp of the availability of jobs - and large numbers will be aiming for jobs that are in short supply.  For instance, there are 10 times as many people aiming for jobs in the culture, media and sports sector than there are jobs likely to be available. And even though almost a quarter of jobs are in the distribution, hotels and restaurant category, only about one in 40 youngsters are considering careers in these industries. Fewer than one in 30 young people are considering jobs in banking and finance, even though one in five jobs are expected to be in this sector."

Nice idea - a prominent page on the ITV careers site encouraging applicants to connect on social media:

"Understand and connect with the Company Mission, Vision and Values Have clearly defined roles and responsibilities within the organization and therefore, know what is expected of them A continuation of the statement above….Receive communication (and are part of the input process) about their individual and group goals and objectives Value the relationship they have with their Manager Experience greater productivity Believe that their work is significant and understand the impact their roles play to the bottom line Promote the company brand and in essence become sales people for the organization. Have the proper tools and support needed to perform their job Significantly influence others (at all levels in the organization)in a positive way Have opportunities for continuous development and/or career advancement"

Interactive pathfinder tool

Behavior on LinkedIn is different than it is on other social networks. Through worldwide research performed in partnership with TNS, we found that people are engaging with a "personal" network for immediate gratification in the form of entertainment, coupons, games, etc. But on a "professional" network, people are looking for insights and information to help them get better at what they do and drive their careers forward.

Hiscox reactor: career analysis based on Linkedin API

Must be member for full article. (ask Kevin for access)

Conducted by Swedish research firm Potentialpark Communications, the firm surveyed almost 4,800 U.S. students and grads from a variety of business schools and universities. They were asked what they most wanted from career sites and the application process. From the features and component lists developed from the survey, Potentialpark analyzed 755 sites worldwide, including 102 in the U.S.

"When I left school, I sat down with the careers advisor and told her this. She said: 'Don't be stupid, there's no future in graphic design.' Some 25 years later, here I am, in a world led by design." Plus ça change - or should that be 'nihil mutatur' for those of you educated in the post-war 'golden age'?

What do you find most important? Select the criteria that you find most important in an employer and find out which Top Employer offers you the best fit. Navigate the tool below and find those Top Employers that meet the criteria that are most important to you at this stage of your career.

RAD Award winning site 2013. 

"It could offer some serious competition to Facebook's Open Graph on sites that cater to the career-minded..."