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Now for some HIGHLIGHTS: 30% of investors use twitter to help investigate companies. Investor reliance on digital media to gather information doubled since 2010. 86% of investors say online (blogs, social media) sources have become more important this year with investors. Investors making use of a number of different digital sources (company website, syndicated and traditional online publications, and social media). 56% of investors report that the influence of digital and social media is increasing in their investment decision process. Along with the growth of investor consumption of digital information, investors are also using social media & digital media to contribute investment information. 24% of investors report making an investment decision after sourcing information from blogs. 61% of US investors have been prompted to investigate an issue further after reading about it in a blog post.

Social media stats for big platforms as of Jan 2012

With the agency market wrapped up, social media monitoring tools could return to basics when selling directly to brands, and cut out the PR middleman.

At last - some primary research into content sharing on websites.  Main finding:  social media sharing isn't much used on B2B sites.  Which chimes with our experience from site stats.

"Journalist's Resource sifts through the academic journals so you don't have to. Here are 10 of the studies about social and digital media they found most interesting in 2012."

From Emily Gibbs, FT Comms Mgr ....Yesterday I was lucky enough to be invited to speak at the CorpComms Social Media in Action conference. Thank you Helen for the invite and other speakers for being so interesting, insightful and relevant. My presentation - which you can find below - covered what we're doing at the FT to bring staff up to date with digital and social media.

Spirit Airlines is notorious for noticing a trend in conversation and making quick use of it. 

Every day, 40% of the world's population goes online to engage in social networking, and this infographic provides a snapshot of the social media activity in a day, split by platform. Social media ...

A very nice case, albeit a consumer one, on engaging people via various and interconnected social media channels 

A nice deck from our friend Tom at Trendstream, looking at the current worldwide social media usage stats and emerging usage patterns:

A great case study on corp/consumer social media 

The majority of FTSE 100 companies have failed to fully embrace social media activities and risk being overtaken digitally by smaller and more agile firms, according to a new report.

info re: each age group in social media 

50 Social Media Stats to Kickstart Your Slide Deck

Facebook.com's recruiting lead, Richard Cho, lead a break-out session about using social media tools for demand generation (DemandGen) versus for demand fulfillment (DemandFul).  His session was intriguing and sparked quite a bit of interest in the audience.  I caught up with Richard this week to drill down a little deeper into the subject.

t's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then? 

Newer and newer media platforms are emerging and marketers are increasingly losing control over these platforms as most of them are now being controlled by consumers themselves. One thing which has not changed is 'consumers' need for good content' irrespective of platforms. And that is the primary reason for this huge fragmentation that we are all experiencing. Consumers are finding relevant content elsewhere and they are not sticking anymore to traditional ways of consuming content.

...I believe other three other groups will also exert influence and expand use: physicians, pharmaceutical and medical device manufacturers, and the federal government. Over the next three weeks, I'll examine the impact of each of these groups on the future of health care social media.

Tools to manage social media accounts e.g. analytics, advertising, brand awareness measurements, etc.

A must-read for any of us in Social Media