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Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media.  Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward.  There is a lot of work to be done with ROI as it relates to social media.  The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns).  Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks  Guy @GuyPowell

Interesting article.  This is a great delineation of the maturity of the corporate usage of social media.  Implementing ROI in most corporations goes through similar phases, although they need to be much more directed.  Social media metrics and ROI will also soon be de rigeur for many of the more sophisticated companies.

"What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue

Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions. 

One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on

INteresting article on the cost of google+ and Facebook.  Never realized how a slight delay in page load can cost a lot of ROMI.  This is an unseen cost of social media.

Great article from Michael Wolfe.  He is definitely one of the world's best marketing measurement gurus.  Worth a look on how he is measuring the impact of social media.

Google now provides a deeper understanding of how social impacts conversion.  

Great examination of tactics that CAN drive 'virality' - the balance of the equation is having something that is virial worthy I suppose

The continued blurring of mobile, e-commerce and social - love where this is going

Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive.  No room for a negative nelly online!

Interesitng perspective for B2B ROI of Social Media

Interesting statistic on measurement of social media ROI.

Anto Chittilappilly covers aspects of measurement outside of digital; nice article

Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web.   Hear, hear...

Getting excited about #MRMW11.  Looking forward to impact of mobile on ROI of Social Media

Knowing what kind of tactic leads to results - great study by the people at eMarketer

For data centers, storage is a constant concern. In 2012, 28 percent of data center managers acknowledged rapid storage growth as having a significant impact on their data operations. According to most data centers, as of 2012, they were experiencing data storage growth at a rate of 10 to 24 percent on an annual basis.

There are many different platforms available to design and develop websites. The latest and the most popular one is responsive web designing… http://www.nexvistech.com/blog/benefits-of-responsive-web-designing

"ads placed on long-tail sites-those with an overall reach smaller than 1.5% of the internet population-had a significant lift in clickthrough rate compared with ads on larger web properties. " What this means is that the long tail is more effective than the sort term in generating click thru for ads - 48% better for B2B contacts