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Great article on how the push/pull between LTA and other measurement tactics can vary

Fascinating article.  How big companies can get it really wrong.  I thought I would pass this one on.

Great examination of tactics that CAN drive 'virality' - the balance of the equation is having something that is virial worthy I suppose

"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"

"when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media can help marketers to better influence consumers "

Substantial support to the investment in social alongside traditional

"American Express has developed a simple app that can turn Foursquare's "check-in" feature into a highly secure method for its cardmembers to complete transactions or participate in local store promotions. "

Interesting conference for B2B marketers.  Separating them from consumer can provide some real value specific to their needs.

INteresting article on the cost of google+ and Facebook.  Never realized how a slight delay in page load can cost a lot of ROMI.  This is an unseen cost of social media.

If we're using the reliable design, development, marketing and social media services then we can get the lot of traffic…