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The most common way viewers find a video (45.13% of all views our sample) is direct navigation to a video site (i.e. going to YouTube and running a search or clicking around the featured or related videos).

To those trying to unlock a formula for making a video go viral, perhaps this gives some clues: reach out to bloggers and optimize a video's meta-data to ensure it ranks highly on intra-video site plugs.

But for those who hold dear the notion that information on the Web will forever want to be free, it's early yet. Keep your eyes peeled for publications whose Web sites are sprouting nonbrowser apps, refining their content, experimenting with new reading devices, bulking up their databases, and above all, publications that are listening to the man from Google

It doesn't understand what users want in order to give them what they need.

Is the iPhone App Store software as content or content as software?

"That's the biggest scam in the Bay Area," John said. "It totally felt like a blackmail deal. I think they're doing anything to make a sale."

The results are dramatic: most online video viewers watch mere seconds, rather than minutes, of a video.

For starters, it is clear that post-roll ads are of limited effectiveness.

The Expo is a hands-on, exciting, "how-to" event with practical conference sessions about how to produce high-quality online audio and video content, grow a loyal audience, and market or monetize that content in creative ways.

Corporate content creators and marketers attend to learn how to create audio and video content for marketing or internal training and get educated on strategies for advertising within online content that will resonate with their customers and prospects.

"We are at an unprecedented time in the history of entertainment media. Never before has the opportunity been so great for independent writers and actors, musicians and producers to create compelling content on par with the studios, networks and labels."

Group Members does it all for you. Group Members will build, host, moderate, and manage your platform and community as your dedicated outsourced new media consultants.

getting bloggers to agree on anything is like herding cats

There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways

Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.