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It’s the software equivalent of Home Depot.

We wanted people to have the opportunity to create their own social networks and to make them whatever and whomever they wanted them to be. As a result, it didn’t make sense to build anything less than a platform.

MySpace is not a platform. MySpace doesn’t let you program it. MySpace doesn’t give you APIs.

A social media release is a Web 2.0 format for the traditional press release (see creative samples)

“The social media release is a way to turn the press release into a blog post with all the functionality that you would expect from a blog post.”

“a way to Webify the content of the release,”

They make me laugh or provide useful information

Someone who is consistently informative 23.0% - Someone who is consistently funny

28.7% - They tweet too much

Papandreou called for an end to "state, federal, and local land use policies that are literally forcing people to have to drive" and told Wired.com we're on the cusp of an inevitable "mode shift" away from individual car ownership toward a greater reliance on mass transit and sustainable transport.

"cars have a right to housing and people don't."

It's brought us to the point where most Americans consider automobile ownership an essential key to a productive, fulfilling life.

So here’s the observation. If you manage a brand online, get ready for people to leverage it — both professional and personal — for their own gain.The big question is whether to grease the skids and enable it, stand by and watch it happen, or send in the clowns and get all legal. The question is this: should I be giving product to bloggers and twitter users to activate this sort of self-managed promotion/contest or am I on shaky legal/ethical ground? I did rip into the “Blog Slut” phenomenon and don’t want to demean the Lenovo brand name by getting into any kind of payola arrangements. That aside, @moon has pounded the word Lenovo and gotten other people to Tweet it far more than the usual organic flow of the conversation would have. So should I shut up and be happy for the free branding?

Consumers are key for companies. Key because they’re clients and best advocates of the brand.

CRM is meant to increase loyalty by offering information and generating repeat business.

Web offers to brand a vast conversation facilitator toolbox such as blogs, forums, twitter, digg-like platforms, social networks, and instant chats to develop an intense relationship with consumers.

I’ve been devoting much of my time of late to exploring Web 2.0 possibilities in the last few weeks… services, sites, widgets and ways to integrate them. Now that we all have profiles all over the place (Facebook, Myspace, Twitter, YouTube and countless others) keeping them all relevant can be pretty time consuming. Fortunately developers appear to be aware of this and are doing something about it. Here’s a cute little example of my most recent Web 2.0 chain reaction (websites updating other websites and profiles automatically)

This is a pretty neat development, and can be handy both socially and professionally.

In this case, my goal was to proliferate my online video, and share the awareness of it as broadly as possible.

social media being used to make real differences in people’s lives, beyond branding and business

What’s really interesting is that many non-profits’ use of social media is than sophisticated than many Fortune 1000 companies, who often, have the same goals.

"Text this number now in order to receive a 20% discount."