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Hiliary Leon

Child Care Network - Free Child Care Search for Canadian Parents Helping Find Local Day... - 1 views

    • Hiliary Leon
       
      This photo gives me a sense of family and friendliness.
  • Welcome
  • Join us in our effort to become Canada's #1 child care resource.
  • ...4 more annotations...
  • Benefits for Parents Free access to national daycare listings Basic and advanced searching capabilities make it easy tofind daycare that meets your needs Ability to compare multiple daycares simultaneously Simple to use format with quick results Useful links on child care expenses and interviewing daycares One-stop resource for finding child care.
  • Benefits for Child Care Providers Personalized web page Printable business cards Newspaper and online advertising Increased client exposure Cost effective marketing Professional means of business promotions No more classified ads or homemade signs
    • Hiliary Leon
       
      This website is very simple and easy for the read to find what they are reading. 
  • online
  •  
    Welcome to ChildCareNetwork.ca - Canada's newest resource for finding child care. Our company is dedicated to helping child care providers market their services while offering parents a fast, free, and easy resource for finding local child care. We offer both groups many benefits.
lindsay jmaiff

WWF Canada - About WWF - 0 views

  • Senator Alan MacNaughton, and has become one of the country's leading conservation organizations, enjoying the active support of more than 150,000 Canadians. We connect the power of a highly respected and effective global network to on-the-ground efforts across Canada
    • lindsay jmaiff
       
      Ethos gives credibility to the statement using terms such as "actice support of 150 000 canadians" and descripters such as "highly respected", and "effective" play to the reader giving them confidence in the organization
  •  
    About world wildlife fund Canada
Antonia Gujinovic

Heart and Stroke Foundation of Canada - Homepage - 0 views

    • Antonia Gujinovic
       
      This is a Canadian website, but the Heart and Stroke Foundations recognizes that heart disease can affect anyone and that Canada is a multicultural country. So they have included resources in other languages to accommodate more readers. (ethos)
    • Antonia Gujinovic
       
      This box of info is an appeal to emotions. Not only is it stating what the #1 killer of women is, but it is listing what women are. Grandmothers, mothers, wives, daughters and sisters. This takes the reader from thinking about a woman in general to making the reader think of their own mother, sister, wife, daughter or grandmother.
    • Antonia Gujinovic
       
      The three short words "Make Death Wait" are very impact-full. Just the name of the campaign appeals to the emotions before even knowing what the campaign is about. We all know death is inevitable and that for some it happens sooner than it should. So the thought of making something inevitable wait gives hope.
Antonia Gujinovic

Imagine Canada Ethical Code - Heart and Stroke Foundation of Canada - 0 views

    • Antonia Gujinovic
       
      The foundation has established credibility by being able to issue receipts for donations that comply with Canadian Revenue Agency regulations.
Antonia Gujinovic

Our Board of Directors - Heart and Stroke Foundation of Canada - 0 views

    • Antonia Gujinovic
       
      This personal testimonial appeals to emotions. Dr. A. Demchuk shows he understands the consequences of heart disease.
  • Stroke is a brutal disease – the caregiver burden is enormous for families. There are few conditions where the burden is so great.”
    • Antonia Gujinovic
       
      Dr. Andrew Demchuk also has established credibility in the field of research of heart disease and has acted as a chair member of the Heart and Stroke Foundation for various regions.
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  • Andrew is the past board chair for the Heart and Stroke Foundation of Alberta, NWT, and Nunavut, a member of the board of the Canadian Stroke Consortium, and member of the European Stroke Conference scientific committee.
Stacy Chattu

Tim Hortons - About Us - 0 views

  • largest quick service restaurant chain in Canada specializing in always fresh coffee
    • Stacy Chattu
       
      Ethos - reputation as a Canadian coffee house
  • 24-hour drive-thru service, catering to consumers on the go
    • Stacy Chattu
       
      Pathos - appealing to busy consumers with 24-hour service
mazurharrison

WWF - Canadian leadership, global impact - 0 views

shared by mazurharrison on 04 Dec 10 - No Cached
J.Randolph Radney

Learn about | Greenpeace Canada - 0 views

  • The ocean may look calm and serene, but beneath the surface is a different story. Around the world, our oceans are in crisis. Decades of industrial fishing have taken a massive toll on marine ecosystems, yet our appetite for seafood has never been so great. Even the deep and remote areas that once served as refuges from fishing are no longer safe havens; today the fish have no place to hide.
    • Sergio Lourenco
       
      This selection is using pathos because it uses words such as crisis and refuges which might make someone feel saddened to know what is happening to fish.
  • We have a responsibility to protect our oceans for future generations. To help supermarkets and consumers make better seafood purchasing choices, Greenpeace has created a Redlist of the 15 most destructively fished or farmed species, including Atlantic cod, tropical shrimp and some tuna. (Click here for the complete Redlist.) Greenpeace wants supermarkets to stop stocking Redlisted species and develop sustainable seafood policies. The fish on the Redlist are there because fishery and/or production methods have negative impacts on the target species and/or other marine species, lead to ecosystem alterations, have social implications or are poorly managed or corrupt. Each Redlist fish went through the Greenpeace red-grade criteria — one for wild species and one for farmed. During the ongoing assessment process, Greenpeace reviews the most recent scientific research relating to each stock or aquaculture system, scrutinizes government sources and consults grading schemes used by other organizations.
    • Sergio Lourenco
       
      This selection is an example of logos because through this style of writing, the author tries to pursuade the reader by telling them about the things that happen to marine species including things like fishery and production methods.
  • Greenpeace believes the only way to allow our oceans to recover and ensure there are fish for the future is to stop overfishing and destructive practices such as bottom trawling and dredging, while protecting our polar oceans and setting aside no-take areas in marine reserves to safeguard against growing threats from climate change and ocean acidification. In Canada and around the world, progress in marine protection has been slow. Greenpeace is working to step up the pace by lobbying governments and industry.
    • Sergio Lourenco
       
      Another example of logos
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  • From coast to coast, Canadians are witnessing ocean mismanagement firsthand. Cod have all but vanished on the East Coast, and on the West Coast, millions of Sockeye salmon have disappeared from the Fraser River. On a global scale, this mismanagement is magnified, with less than one per cent of the world’s oceans protected, and species such as bluefin tuna and sharks nearing the point of complete collapse. More than 90 per cent of large predatory species such as tuna, cod and swordfish have vanished from our oceans. On harmful longlines set out for swordfish, sea turtles are being slaughtered by the thousands — innocent victims of irresponsible ocean management and a lack of proper regulation.
    • Sergio Lourenco
       
      This selection shows ethos and pathos being used. They use facts to try and appeal to someone's emotion and by using facts and stats they also try to show the wrongdoing of government regulations.
    • J.Randolph Radney
       
      Note the distinctive font chosen for the Greenpeace logo. What does this say about the organization?
    • J.Randolph Radney
       
      Note the connection between the green banner colour and the name Greenpeace.
    • J.Randolph Radney
       
      Note how easy it is for readers to get on Greenpeace's mailing list.
    • J.Randolph Radney
       
      Links to other important information are very easy to find.
Brian Bjorkland

Personal Banking - Advice you can bank on - RBC Royal Bank - 1 views

  • We are continuously working to identify ways to serve you better, to simplify your banking affairs, and to minimize your cost of borrowing.
    • Brian Bjorkland
       
      Shows Ethos as the bank is working to serve their customers and make their lives easier.
  • RBC donates $100,000 to assist Pakistan flood victims
    • Brian Bjorkland
       
      Shows Pathos by appealing to people's sympathy when they think about the bank supplying money to those in need.
  • Banking Investing Wealth Management Advice & Tools
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    • Brian Bjorkland
       
      Navigation bar allows for easy access to all parts of the site
    • Brian Bjorkland
       
      Smiling happy family appeals to all who would want their own family to have that good a time.
    • Brian Bjorkland
       
      Cartoon man, possibly to appeal to children to make them want to use this bank.
    • Brian Bjorkland
       
      Immigrant sympathy- Canadians always though of as immigrant-accepting country
  • Tools & Calculators
    • Brian Bjorkland
       
      Helpful items compartmentalized to minimize time spent searching
    • Brian Bjorkland
       
      Logo part of Canada's coat of Arms - national pride in one's country
Sultan Lalani

Apple's app store hits the 10 billion downloads mark | Markets | Headline News | Canadi... - 0 views

  • The company has sold tens of millions of iPhones since the device launched in 2007 and continues to expand the use of apps with its iPad tablet computer. Its app store has drawn an army of software developers hoping to piggyback on the company's success. The store now boasts more than 350,000 different programs for the iPhone, iPod Touch or iPad. Apple said it would give the 10 billionth person to download an app a $10,000 gift card to its iTunes store, which now offers movies and TV shows along with digital music files. The prize went to Gail Davis of Orpington, Kent, in the U.K. She downloaded a free game app called Paper Glider.
    • Sultan Lalani
       
      You cansee how Apple is improving. Not only Apple but technology over the world itself moves every second.
Sultan Lalani

Over a barrel | Managing | Strategy | Canadian Business Online - 0 views

  • Boasting reserves (174-billion barrels) second only in size to Saudi Arabia, the tarsands have placed Canada in the remarkable position of holding nearly 60% of the investable oil reserves in the world. This explains why Imperial, ExxonMobil, Shell, Total and other energy multinationals have committed nearly $100 billion in a feverish rush to build as many as 51 projects in the sands over the next decade. Not surprisingly, stocks in 10 major firms with key tarsand investments gained a whopping 370% in value between July 2003 and April 2006. "In the big picture, deepwater oil and the oilsands are the only game left in town," says CIBC chief economist Jeffrey Rubin.
    • Sultan Lalani
       
      We all know how important oil is. Ttherefore, I think canada is in good hands
hyram swenson

Taxes | Personal Income Tax | Canada Taxes | Online Income Tax Returns And Planning - H... - 0 views

  • Our Company
  • Personal TaxesStudent Tax PromoInstant Cash BackDebit Card FAQDebit Card BenefitsSecond LookThe H&R Block AdvantageAudit Assistance / CRA CorrespondanceFiling out of CountryU.S Citizens in CanadaSmall BusinessesBookkeeping and Accounting ServicesCorporate Tax ServicesTax TipsRRSPsDo Your Taxes OnlineHow Does It Work?NETFILE InformationSecurityPaymentOnline Tax FAQDesktop Software qm_create(0,false,0,500,false,false,false,false,false);
    • hyram swenson
       
      A really nice feature, instant refund! i would do this if I had simple tax return
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    • hyram swenson
       
      Try it for free! who wouldn't but whats the catch?
    • hyram swenson
       
      there are lots of good headings and navigation bars to aid user in finding desired info fast
    • hyram swenson
       
      the color green is associated with growth, safety, and harmony.
  • With more than 1,100 locations, H&R Block is a member of hundreds of communities across Canada. We believe that strong communities benefit everyone. From our Block Builders program to help lower income Canadians file a tax return to providing free tax advice days to sponsoring world-class athletes, H&R Block Canada believes that supporting local initiatives in communities like yours can make a difference.
    • hyram swenson
       
      many people are looking for organizations that invest in there community this could be a powerful marketing tool
    • hyram swenson
       
      this is important stuff! the fine print...yikes
    • hyram swenson
       
      wow! this is a really cool service. this builds trust because it is not very average for anyone to do anything for anyone in todays world.
hyram swenson

Tax Consultants Canada | Associate Tax Consulting on Canadian Taxes | Income Tax Prepar... - 0 views

  • Our tax professionals receive ongoing training on all the tax laws so we know where to look to get you the maximum refund you're entitled to.*
    • hyram swenson
       
      This is guaranteed! I feel much more confident knowing they have a written guarantee for there work
Alexander Condon

A Conservative Choice for President | Michele Bachmann for President | MicheleBachmann.com - 0 views

  • Michele wants government to make the kind of serious spending decisions that many families and small businesses have been forced to make.
    • Alexander Condon
       
      Here she is aligning herself with the middle-class which could serve to distinguish her from some of the other Republican candidates who have been critiqued for over-looking the middle-class. It also alludes to her dissatisfaction with recent government spending and bailout packages. She is siding with the everyday American who protested the extreme government spending amid the recession. Provides pathos as it shows her sense of financial responsibility and similarity with everyday Americans.
  • Michele is a leading advocate for tax reform, a staunch opponent of wasteful government spending, and a strong proponent of adherence to the Constitution, as intended by the Founding Fathers.
    • Alexander Condon
       
      The sentence is elegantly written and effectively uses parallel structure which appeals to the audience's logic. The sentence concludes with a reference to the Founding Fathers which rouses nostalgia for the beginning of the United States. This nostalgia can be very affective as many Americans (especially Republicans) feel that government was best under the Founding Fathers. The Founding Fathers personify all that is great about being American-independence, democracy and strength. Founding Fathers also alludes to the joyous celebration of the Fourth of July (Independence Day) which provokes pathos.There is also a simile here as she compares herself to the Founding Fathers.
  • She is also a defender of the unborn and staunchly stands for religious liberties.
    • Alexander Condon
       
      As " a defender of the unborn", Bachmann positions herself as pro-life. The phrase is a euphemism as it is a nicer way of saying against abortion. The second part of the sentence "staunchly stands for religious liberties" is likely a second euphemism stating her siding with the bible on topics such as same-sex marriage. Both stances develop ethos especially amongst Republicans and may also appeal to emotion as the topics are deeply personal.
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  • In July 2010, Michele hosted the first Tea Party Caucus meeting. She is seen as a champion of Tea Party values
    • Alexander Condon
       
      Here she positions herself of a leader of the Tea Party which adds considerable credibility (ethos) to her candidacy because of the Tea Party's considerable resources and growing popularity. It is important for Bachmann to identify herself as a leader as that is what people are voting for. Also note how the term "champion" is consistent with the website's continued emphasis on winning.
  • Michele and Marcus have five children, Lucas, Harrison, Elisa, Caroline, and Sophia. In addition, the Bachmann family has opened their home to 23 foster children
    • Alexander Condon
       
      This sentence develops both ethos and pathos. Ethos as she is seen more reputable and trustworthy by having such a large and seemingly happy family. The main purpose here is pathos as she depicts herself as a loving and devoted humanitarian. She is portrayed here as a mother figure, someone responsible that can look after a large and diverse household (a metaphor for the United States?).This last statement develops a paradox between her portrayal throughout the passage as a tough candidate like one of the Founding Fathers, and her portrayal as a loving, responsible mother who can take care of the nation. Very Interesting.
  • Michele is the first Republican woman to be elected to the U.S. House of Representatives from Minnesota
    • Alexander Condon
       
      Interestingly, this is the only line in the passage that directly points to Bachmann's uniqueness as a female candidate. Potential supporters who were unsure whether she could become the first female president will be reinforced by her being the first Republican elected to the House of Representatives from Minnesota. It achieves ethos as she becomes a more credible candidate as well as logos because "if she was the first woman from Minnesota than why can't she be the first woman president". For the female audience, it may also be pathos as she is seen as breaking down barriers to womens freedom.
  • Michele Bachmann is running for president to bring a new voice to the White House
    • Alexander Condon
       
      The main use of rhetoric in Bachmann's opening line is "bring a new voice to the White House". The new voice rhetoric is very common among presidential candidates as it is a metaphor for change. Indirectly this new voice represents the possibility of correcting the current governmental problems. It appeals mostly to ethos as it could inspire hope in the audience. 
  • She recognized the need for quality schools and subsequently started a charter school for at-­‐risk kids in Minnesota.
    • Alexander Condon
       
      The sentence develops ethos and pathos in the audience. Ethos as her character and reputation is bolstered by her emphasis on education. Pathos as she highlights having started a school for at-risk kids; specifying "at-risk kids" adds emotion to the description and depicts her as empathetic. 
  • Serving on the Intelligence Committee, she has consistently advocated peace through strength to ensure America's national security. She has proudly taken a vow to support and defend the Constitution of the United States against all enemies, foreign and domestic.
    • Alexander Condon
       
      Here she states her stance on foreign policy. She successfully aligns herself with the Americans who seek an end to the War in Afghanistan by stating that "she has consistently advocated peace". Also she answers the critics who think she won't be tough enough by saying that "she has proudly taken a vow to support and defend the Constitution of the United States against all enemies". She shows experience and ability by having served on the Intelligence Committee (logos). "Taking a vow" appeals to emotion as it carries the connotative meaning of commitment, dedication, and marriage. 
    • Alexander Condon
       
      The video introduction is a very persuasive addition to the website for several reasons:1. It provides a quick synopsis of the website that young voters and those pressed for time will greatly appreciate.2. Logos: She emphasizes having already been successful as a congresswoman. Describes herself as a hard-worker. Also note the attention to detail in having the message exactly one minute long.3. Ethos: She begins by establishing herself as an official candidate having done all the paperwork. Seems trustworthy through eye contact and fluent speech.4. Pathos:Talks about "taking your voice" to the White House and being a "winning team". Concludes by passionately telling viewers that "we can do this".
    • Alexander Condon
       
      It's worth noting that she's wearing the exact same outfit from the picture in the top. This aspect is puzzles me, perhaps it's done to depict her as simple and relatable to the everyday American. Very interesting. 
    • Alexander Condon
       
      Argument/PurposeThe website is intended to convince Republican delegates and all other voting-age American citizens that Michele Bachmann should become the next US President and that they should vote for her.  Audience: The audience is voting-age Americans. It is not intended for Canadians or audiences from any other nationalities.
    • Alexander Condon
       
      The picture depicts Bachmann as patriotic (the flag on her collar), conservative (seems to be conservatively dressed), and happy (the big smile-ethos). It's interesting that she's not looking at the camera but rather up and to the side. Might have been done because she looks better from this angle, or potentially to show her as ambitious and aspiring. -also note her husband's smiling picture located underneath the video. He is well-dressed (ethos) and again smiling (pathos). Showing that she's married also adds to her candidacy especially among the more conservative Republicans.  
    • Alexander Condon
       
      Bachmann logo found here at the top as well as at the very bottom serves to authenticate the document. It's symbolic of an official stamp or even the presidential seal. Of note are the stars (again the allusion to success and winning, as well as patriotic); the red, white, and blue classic American colours; and the red and white stripes through the 'H' in Bachmann which allude to the American flag. The authenticity of the stamp appeals to the logic (logos) of the viewer as well as adding to Bachmann's credibility (ethos). The patriotic symbolism appeals to the strong patriotic emotions of the visitors. 
    • Alexander Condon
       
      The page is entitled "A Conservative Choice for President | Michele Bachmann for President". It is significant because Michele is a Republican candidate and the party is built on conservatism. She is evoking ethos as stressing herself as a "Conservative Choice" establishes her as a good fit for the party. 
    • Alexander Condon
       
      The page exhibits a red, white, and blue theme. These symbolic American colours are used to evoke both pathos and ethos in visitors. Pathos as the colours appeal to emotions by giving American's a comforting patriotic feeling. Ethos as the colours help develop Bachmann's character as patriotic, loyal, and trust worthy. The colours also make it nice to read as they provide visual continuity.
    • Alexander Condon
       
      also of note are the American flags hanging down from both sides which could be metaphoric of the hanging flags during the presidential inauguration
    • Alexander Condon
       
      Notice how she puts social media options: email, texting, facebook, right at the top of the page where they will be seen by most visitors. This increases the accessibility to her site and updates and will be welcomed by younger voters especially. It also shows her as technically savvy and in-touch with the latest in technology (ethos).  
    • Alexander Condon
       
      It's interesting the attention being payed to social media in the wake of Obama being so effective using these tools in the last election
    • Alexander Condon
       
      Another purpose of the site is to bring in donations from supporters to fund her campaigning. Notice how the donate button is coloured red so to stand out and draw attention. The red colour actually makes the audience want to click it, especially as it stands out from the other white tabs. It's that red button that we all want to press.
    • Alexander Condon
       
      Pictures of Bachmann speaking with people in the community are persuasive by developing logos, ethos, and pathos. Logos: seeing her speaking with seemingly everyday people adds support to her claims of being "the voice of the people". Ethos: the pictures make her appear more trustworthy and reputable. especially the picture of her shaking a woman's handPathos: She is again smiling in the pictures which evokes happiness. She is also photographed speaking with hand gestures which shows passion. 
    • Alexander Condon
       
      Notice the applauding crowd in the background; the viewer assumes that the crowd is applauding for Bachmann and this provokes ethos as her credibility is enhanced by the image. It is also potentially pathos as it can be seen as a metaphoric image of a crowd during a (presidential) victory speech. The symbolic image of the victory speech evokes happy emotions of winning; relate it back to the video where she calls it "a winning team".
    • Alexander Condon
       
      the audience almost seems to be looking up and towards the webpage, as if applauding Bachmann's message
  • she spent five years as a federal tax litigation attorney, working on hundreds of civil and criminal cases. That experience solidified her strong support for efforts to simplify the Tax Code and reduce tax burdens on family and small business budgets.
    • Alexander Condon
       
      Here she documents her considerable experience with the tax system (logos). It serves to back her claims at being able to reform the tax system. Also we again see her aligning with the middle-class.
azizkhaled

Personal and Business Banking | Moving to Canada: HSBC Bank Canada - 1 views

shared by azizkhaled on 17 Jul 11 - Cached
  • Personal Banking - For you
  • Business Banking
    • azizkhaled
       
      The Bank Understands the importance of both types of costumers and put both sides in the home page to value all costumers and ensure the clarity easiness to get what they need online.
  • ...2 more annotations...
    • azizkhaled
       
      The background is very simple that it gets boring looking at a white with some gray colors. perhaps the bank wants to transfer this image to its costumer, that this site is professional and only for business and acquiring information.
    • azizkhaled
       
      Now we have to remember that this site in only for Canada and Canadian costumers. After my visits to multiple sites from different countries I noticed the differences in the layout of the home page. Maybe its a strategy that the bank takes to make whats proper for users in different countries and have the services available for each country presented differently in each website for them.
  •  
    One of the leading banks in the world, it has many branches world wide centered in London, U.K. I believe this bank has given time and effort in creating this website and took care of all details to meet with the high standard this bank claims.
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