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The Truth about Mobile Application Stores - 0 views

  • iTunes App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace
  • size, store growth, the most popular applications
  • Free Vs. Paid Apps
  • ...17 more annotations...
  • which application stores have the highest percentage of free apps
  • Android Market was the winner here. In
  • Google attracts the sort of developers that enjoy giving away their works and the open nature of the application- approval process (that is, no review board middleman exists between app creation and public release)
  • ' dissatisfaction with Google Checkout - paid Android apps are required to implement this payment method for purchase
  • U.S. market only
  • okia has the most paid (85% paid)
  • prices for the paid applications
  • RIM and Microsoft were more than twice as high
  • didn't necessarily have to do with the different types of applications
  • Android is now the second-largest application store
  • Windows has 693.
  • Apple is also the fastest growing store with a shocking 13,865 new applications added per mont
  • popularity of applications by category
  • over 1245" Windows Mobile
  • surprising was the popularity of games on Blackberry, the platform often used more by enterprise
  • 9% popularity to only 18% for utilities.
  • absence of any form of review process has led to new forms of store flooding and other variety of spams in the form of applications that are just gateways to websites
5More

iPlayer cost under Fof I - 0 views

  • BBC spent £5.7 million in setting up the BBC iPlayer prior its launch.
  • BC iPlayer project has total incremental development costs of £4.8 million over four years 
  • incremental cost to maintain the BBC iPlayer is approximately £4 million per annum
  • ...2 more annotations...
  • includes transferring programmes into web formats, providing metadata about the programmes, as well as editorial oversight, support cost
  • Costs are incurred for the EMP as a whole rather than its use by distinct services.  
3More

Mobile TV Chip Maker Gets Another $27 Million in Fifth Round | mocoNews - 0 views

  • the company says its chips are used in the majority of DVB-H mobile
  • EU is close to mandating the technology as a preferred standard. DiBcom
  •  
    The company's chip are built for DVB-H, which is slowly emerging as the standard, at least in Europe, where the EU is close to mandating the technology as a preferred standard.
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13% of Americans Likely to 'Cord Cut' from Pay Television in the Next Year - 0 views

  • Thirteen percent of current pay TV subscribers in the US say they are "somewhat" or "very" likely to cancel their current subscription in the next twelve months—and not sign up with another provide
3More

Digital Consumer » Blog Archive » GoogleTV: "You Get the Idea" - 0 views

  • Cord cutting is fast becoming a reality
  • cord cutters” exceeding 10% of US television hoUSeholds
  • GoogleTV talking points bill the platform as “complementary”
4More

BlackArrow - BlackArrow and Fox Cable Networks Partner on Dynamic Advertising Trial for... - 0 views

  • Fox Cable Networks
  • Fox Cable Networks trial is using the sophisticated capabilities within the BlackArrow Sales Suite.
  • everage content information and anonymous subscriber data for audience addressability;
  •  
    Clients of Blackarrow
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iPhone App Sales, Exposed - 0 views

  • , let’s take a look at specific applications. I encourage examining the apps themselves to understand what exactly went into them. The production values, complexity, niche, and pricing determine why they produced either excellent or p
  • he average total number of units sold was 101,024 copies within an average period of 261 days. The average number of units sold per day was 387. The average price was $5.49, although the data skews due to the $49.99 outlier. In most cases, the price point was $0.99. The average number of updates released was 3.89, with the average total development cost amounting to $6,453. Several developers omitted development costs and most did not include their personal time in these figures. It is safe to assume the cost would be at least five or ten times more when using a contracted team. But on average here, iPhone developers are seeing a return of more than 15 times their initial, albeit small, development costs.
  • However, when the top 10% of the most successful apps are removed from the data set, the numbers skew much lower, giving a far better impression of what the iPhone industry looks like for most developers. In this scenario, the average sales were 11,625 total units, averaging 44 copies/day. Approximately 23% of apps sold less than 1000 units from launch (ranging from 12 to 370 days in the App Store). Further, 56% of apps sold less than or equal to 10,000 units, while 90% sold less than 100,000 units, with the remaining 10% achieving sales of 127,000 – 3,000,000 units.
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Designing For TV - Google TV - Google Code - 0 views

  • muted colors
  • fonts and buttons were increased
  • learly highlighted
  • ...11 more annotations...
  • D-pad up/down/left/right
  • l padding
  • traditional web page harder to read, cluttered, and more difficult to perform basic task
  • When designing a web page for TV, the viewable area should display less information overall
  • all content "above the fold"
  • horizontal real estate
  • navigation is better handled from the side
  • Vertical scrolling, while fundamental on a desktop browser, may not be as appealing on the TV UI
  • better approach is to make use of horizontal layouts and visual transitions
  • Elements on the page should have large selection surfaces for mouse users.
  • Expanding the surface
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HOW TO: Advertise Inside Social Games on Facebook - 0 views

  • Facebook is now the largest display advertising site on the Internet
  • online games have surpassed personal e-mail to become the second most popular activity on the web, accounting for 10% of time spent online.
  • Games also represent a huge audience for advertisers, as more than 56 million Americans play social games on a regular basis.
  • ...7 more annotations...
  • Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).
  • Advertisers can also use in-game ads to get in front of consumers before there is purchase intent.
  • Retail goods:
  • Subscription services:
  • Local advertisers:
  • Survey research:
  • Branded video views:
1More

USA QuickFacts from the US CensUS Bureau - 0 views

  •  
    129,96
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iPhone video out give you full screen video using a TV out cable | Hack your iPhone, co... - 0 views

  •  
    iPhone Video Out to TV
1More

Social Gaming Will Generate $1 Billion This Year [STATS] - 0 views

  •  
    Social Gaming Will Generate $1 Billion This Year [STATS]
1More

Windows Phone 7 Series: Everything Is Different Now - 0 views

  • . The iPhone showed us that the future of mobile gaming was goin
6More

io-me - About us - 0 views

  • targeted digital services
  • platform
  • personalised, location-based digital lifestyle services to the web and mobil
  • ...3 more annotations...
  • intelligent service has the ability to learn consumer behaviour,
  • deliver highly targeted digital service
  • offers and advertising
2More

MobiAD » Mobile Advertising News » io global (UK, US) - 0 views

  • platform manages and delivers digital media
  • New Venture Partners and BT formed io global after five years development in BT’s Research Laboratories
1More

Ofcom | Freeing up spectrum to meet demands for mobile services - 0 views

  • There are 80 million mobiles in the UK and more than £12.8 million of these are smart phones, used by people to access the internet
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