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Contents contributed and discussions participated by Alex Street

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Alex Street

Fans Crack Twitter Code for Sneak Peek at New Batman Film - 0 views

mashable.com/...batman-twitter

brandedentertainment batman

shared by Alex Street on 22 Jun 11 - No Cached
  • lack screen accompanied by a track featuring eerie chanting
  • udio program to discover that the spectrum in the audio spells out “#thefirerises
  • ashtag led the fan to the Twitter accou
  • ...1 more annotation...
  • un-of-the-mill snap; it’s composed of Twitter or Fac
Alex Street

Levi's Campaign Features a Town Trying to Recover - NYTimes.com - 0 views

www.nytimes.com/...24adco.html

levi wieden&kennedy

shared by Alex Street on 22 Jun 11 - No Cached
  • asting residents of the Braddock area and paying them to appear in the ad
  • town will also be featured in video clips and an hourlong show, sponsored by Levi’s, to appear online and on the IFC and Sundanc
  • The suggestion to feature Braddock in the campaign came from the Levi’s creative agency
  • ...5 more annotations...
  • campaign plays up the concept that Braddock residents are descendants of the pioneers who first wore Levi’s in the 1870s
  • People don’t think there are frontiers anymore,” says a girl who narrates a commercial that depicts scenes of life in Braddock. “They can’t see how frontiers are all around u
  • Across the board, it is an authentic, organic partnership,” Mr. Fetterman said. “At no point did it ever feel it was a marketing campaign
  • hey didn’t show up with magic beans and a couple pairs of free jeans and say, ‘Come be in our ads
  • A lot of good has come from it,”
Alex Street

Bridging Social Responsibility and Social Media, A Snapshot of the Levi's Campaign | Fa... - 0 views

fashionscollective.com/...of-the-levi%E2%80%99s-campaign

brandedentertainment socialmedia levi

shared by Alex Street on 21 Jun 11 - No Cached
  • Jen Bekman, gallery owner and entrepreneur, providing insight and a personal account of starting one’s own business.
Alex Street

Global mobile statistics 2011: all quality mobile marketing research, mobile ... - 0 views

mobithinking.com/...latest-mobile-stats

mobile statistics korea smartphones LTE

shared by Alex Street on 21 Jun 11 - Cached
  • Top 10 mobile Web countries: South Korea and Japan lead in mobile broadband penetration
  • 10 countries by active mobile broadband subscriptions pe
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