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Contents contributed and discussions participated by Alex Street

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Alex Street

Small Agency of the Year 2009: Rockfish Interactive | Special Report: Small Agency Awar... - 0 views

adage.com/...138981

agencies boutique rockfish

shared by Alex Street on 23 Jun 11 - No Cached
Alex Street

Advertising: Small Agency of the Year: Pereira & O'Dell | Special: Small Agency 2010 - ... - 0 views

adage.com/...145088

agencies viral boutique

shared by Alex Street on 23 Jun 11 - No Cached
  • Ad Age's Small Agency of the Year
  • special edition Muscle Milk bottle that used augmented reality technology
  • r demand-building strategy,
  • ...3 more annotations...
  • basketballer Shaquille O'Neill appear to jump out of the bottl
  • LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
  • Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot
Alex Street

Small Agency of the Year, West: Heat | Special: Small Agency 2010 - Advertising Age - 0 views

adage.com/...145061

agencies viral socialmedia boutique

shared by Alex Street on 23 Jun 11 - No Cached
  • melding innovative technology from Silicon Valley, alternative-minded Bay Area talent
Alex Street

blur campaigns - Top 10 Creative Agencies 2010 - 0 views

campaignslive.co.uk

brandedentertainment agencies blur

shared by Alex Street on 23 Jun 11 - No Cached
  • blur Group could well prove to be the future agency model - a Crowdsour
Alex Street

Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3016609.article

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • always on’, 24/7 digital world demands a fresh appr
  • gencies to be “always on
  • “Agencies have to understand that brands are ‘always
  • ...16 more annotations...
  • digital age has also encouraged marketers to gravitate towards full-service agencies
  • We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
  • boutiques have to own a space of pure creativity
  • lients set agencies specific targets based around their business objectives
  • There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
  • Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
  • cost and scale might rule a marketer’s head
  • Dubit and Kids
  • arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
  • Guided Collective’s model
  • eid has developed an alternative “collaborative mode
  • 200 independent consultants who are
  • The Next Door agenc
  • ingle-agency P&L
  • WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
  • 80% of those surveyed feel that digital agencies are too fragmented and specialised an
Alex Street

Social Commerce Breakdown: How Levi's and Facebook Prompt Your Friends To Imp... - 0 views

www.web-strategist.com/...your-friends-to-get-you-to-buy

brandedentertainment levi

shared by Alex Street on 23 Jun 11 - Cached
  • Social Gestures (Above Screenshot
  • Social Commerce (Above Screenshot
  • Facebook data, Levi’s creates a personalized shopping cart based on what your friends have s
  • ...5 more annotations...
  • Your friends are shopping with you –even if they aren’t present
  • A more engaged user, without forcing them through registration.
  • Consumers take part in marketing and recommendations, increasing upsell opportunity
  • customers trust each other or ‘people like them’
  • Social commerce vendors will integrate with Social CRM
Alex Street

Pepsi Refresh everything campaign by TBWA « UP MARCOM - 0 views

webcache.googleusercontent.com/search

brandedentertainment pepsi

shared by Alex Street on 22 Jun 11 - No Cached
  • To tap into the cultural zeitgeist of the day, which we believe is a desire to see more optimism and good done in the world, and to do our part to encourage it
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