Levi's Campaign Features a Town Trying to Recover - NYTimes.com - 0 views
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asting residents of the Braddock area and paying them to appear in the ad
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town will also be featured in video clips and an hourlong show, sponsored by Levi’s, to appear online and on the IFC and Sundanc
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campaign plays up the concept that Braddock residents are descendants of the pioneers who first wore Levi’s in the 1870s
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People don’t think there are frontiers anymore,” says a girl who narrates a commercial that depicts scenes of life in Braddock. “They can’t see how frontiers are all around u
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Across the board, it is an authentic, organic partnership,” Mr. Fetterman said. “At no point did it ever feel it was a marketing campaign