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Irene V.

Marketing trends in 2012 | B&T - 0 views

www.bandt.com.au/...marketing-trends-in-2012

marketing trends

shared by Irene V. on 26 May 12 - No Cached
  • Irene V. on 26 May 12
     
    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

Social Software: What It Is And How It Impacts Individuals And Organizations - A Report... - 0 views

www.masternewmedia.org/...social_software_what_it_is.htm

web2.0 trends socialsoftware adoption technology change

shared by Irene V. on 11 Jul 12 - Cached
  • Social software is whatever software or online network that enables users to interact and share knowledge in a social dimension, emphasizing the human potential instead of the technology that makes the exchange possible
  • reshaping the way in which collaboration happens
  • new generation organizations.
  • ...26 more annotations...
  • These were 3D or virtual worlds (eg Second Life), photo publishing (eg Flickr), digital storytelling and podcasting
  • empowers individuals to: Make It – i.e. user-driven content Name It – i.e. social bookmarking referred to as folksonomy Work on It – i.e. mass collaboration or crowdsourcing Find It – i.e. online product search generating the new business model, Long Tail.
  • landscape is dynamically changing
  • Innovators: Brave people - pulling the change. Innovators are very important communicators. Early Adopters: Respectable people - opinion leaders, try out new ideas, but in a careful way. Early Majority: Thoughtful people - careful but accepting change more quickly than the average. Late Majority: Sceptical people - will use new ideas or products only when the majority is using it. Laggards: Traditional people - caring for the "old ways", are critical towards new ideas and will only accept it if the new idea has become mainstream or even tradition.
  • little causes have big effects; and changes happen not gradually but at one dramatic moment.
  • estimate target groups for communication purposes as well
  • The characteristics of the exceptional people who start epidemics
  • They are the messengers who spread social messages.
  • Connectors: People with a special gift for bringing the world together, people specialists, know lots of people and are able to make social connections. Mavens: Information specialists and problem solvers with social skills who like to share their knowledge. Salespeople: Have the skills to persuade when we are unconvinced of what we are hearing.
  • creating "contagious" social change
  • enables people to rendez-vous, connect or collaborate through computer mediated discussion and to form online communities. Broadly conceived, this term could encompass older media such as mailing lists but some would restrict its meaning to more recent software genres such as blogs and wikis."
  • intrinsic motivation
  • new challenges and a desire to make things better
  • empowered, professional and extremely resourceful.
  • confidence
  • characteristic of the "blogger"
  • (the early adopters) are ready to engage with social software: "I believe that it is the autonomy and freewill that has caught the attention of the second wave and it is their ability to "do it for themselves" that will be the sustainable feature of their ongoing elearning practices. It is the simplicity and ease of use of these social networking tools that has brought most success in the shortest amount of time during the [Framework] projects run in 2006."
  • it is a learned skill...if we want to communicate, through using blogs, we have to comment ...we have to have the confidence to 'talk' and build a profile. Commenting is a good starting point even if it is just to say 'thank you'."
  • meaning of groups, networks and communities.
  • blurring
  • linking and the forming of networks and/or communities that evolve from its use that many find so attractive.
  • Siemens’ Connectivism theory and is further supported by Stuckey and Arkell (2006) who state that, "The current mantra for knowledge management is connect don’t collect". (p 7)
  • "the importance of communities of practice and their generative knowledge building capacity"
  • The Domain – a shared interest The Community – Engaging in joint activities and discussions, help each other, and share information. The Practice - They develop a shared repertoire of resources: experiences, stories, tools, ways of addressing recurring problems - in short a shared practice.
  • A key element of linking, networking and forming communities of practice is "trust". You need to have trust in the judgments of the people with whom you are connecting. Trust is the basis of all human interactions. Boone in Stuckey and Arkell (2006 p 7) states, "I don’t want raw data, I don’t want information, I want the judgments of people I can trust".
  • Ownership – Fundamental to the whole "revolution" is the fact that individuals can now ‘own’ their own space on the Web – moving from being consumers to becoming contributors and collaborators. Sites that allow individuals to create and maintain their own collections of photos, videos, music and bookmarks online are examples of this. Personalization – the ability to customize the interface of many of these sites is an example of the personalized approach. But personalization goes a lot deeper with this, and includes the ability to actually ‘construct’ the way in which information is represented, where it comes from, how it is used etc. Participation – the move from simply publishing or participation is another hallmark of this software. Even blogs, while being a personal publishing tool, allow for participation – at one level through the comments that can be left, and at another through the communities of interest that develop. Aggregation – the availability of software that makes use of RSS (Really Simple Syndication) demonstrates how information from one source can so easily be integrated into another. Sites that allow individuals to create their personal aggregations of news feeds, blog links, and other feeds, such as NetVibes and PageFlakes, are good examples of this. Other sites such as Technorati illustrate how easily communities of interest can be formed through the aggregation of people’s blog entries.
Irene V.

Is Your Brand Ready for Unleashed Workers? | Sustainable Brands - 0 views

www.sustainablebrands.com/...-brand-ready-unleashed-workers

unleashed workers sustainable brand brands work collaboration future

shared by Irene V. on 04 Oct 12 - No Cached
  • Irene V. on 04 Oct 12
     
    "Is Your Brand Ready for Unleashed Workers? by Marc Stoiber  |  keywords: articles, Computers/Electronics/Technology, Business Model Innovation, Employee Engagement, Environmental/Social Issues, Impact Reduction, Org Culture and Processes, Transportation/Logistics Tweet   Video conferencing, courtesy of GoToMeeting. | Image credit: Citrix October 1, 2012- A key element of futureproof brands is the ability to predict the needs of rapidly evolving consumers. This is easier said than done. In hindsight, Facebook makes sense. But few could've predicted the rise of a generation willing to share every intimate detail online. Telecommuting is a similarly cagey concept. For years, we've been trumpeting it as progress toward less pollution and time waste, and greater sustainability. But there's still little indication what this new world of stay-away workers will actually look like, what working anywhere actually means, and how brands will have to adapt to serve this new group. My interest in this area was sparked by a conversation with Kim DeCarlis, VP of Corporate Marketing at Citrix (the folks pushing the virtualization envelope with offerings such as GoTo Meeting). Although DeCarlis agrees it's early days, she believes there are indicators of what brands serving future telecommuters should think about. Hyper Personal Standardization in electronics is still de rigueur in most offices. As DeCarlis says, "Permutation and new gear is anathema to IT departments. Trying to make an office work - and people share information - when everyone has their own platform is an exercise in futility." Virtualization and the Cloud have changed the need for standardization. "I have a computer, tablet and phone that I bought for myself," says DeCarlis. "With virtualized functions like data, applications and desktops delivered via the cloud, my personal gear is 100% usable at work." So what does this mean for the unleashed workers of tomorrow
Irene V.

Small Is Beautiful #1: How Small Brands Are Making Sustainability Look Like It's No Swe... - 0 views

www.sustainablebrands.com/...rands-make-susty-look-no-sweat

brands sustainability sustainable small biz business new systems model

shared by Irene V. on 09 Oct 12 - No Cached
  • In this series of blogs I want to concentrate on the smaller, newer businesses that are paving the way for new systems, business models and ways of meeting customer and consumer needs. They’re challenging the old-school models, the ones wrapped up in years of investment (and success) that incumbents are beginning to re-think but are loathe to get rid of.
Irene V.

Real Homes: Small, Frugal, and Green by Doug Pibel - YES! Magazine - 0 views

www.yesmagazine.org/...l-homes-small-frugal-and-green

shared by Irene V. on 24 May 12 - No Cached
  • It’s a perfect time to take a look at what it means to own a home, to make a home, to rent a home. This is an opportunity to take the best from the old ways of doing things, and from the new, and to define “home” in a way that doesn’t place unsustainable burdens on resources, both natural and fiscal. Some of the solution lies in adjusting our expectations about what a household looks like and how much space we really need. Some of it lies in recognizing that, in a world where our energy use is destroying the climate, we have to change the way we put our houses together.
    • Irene V.
      Irene V. on 24 May 12
       
      este articulo n tiene nada que ver, pero me parecio que si de repente hemos de hablar sobre el cambio -aunque me parece obvio e increible tener que hablar de el- estos parrafos pdrian ser un ejemplo de coomo ponerlo simple...
  • When people bought houses and intended to stay, they made a commitment to the community. They made lasting connections with people and businesses. Once a house became something that you owned just long enough for the big cashout, those connections were lost.
  • Small is beautiful
    • Irene V.
      Irene V. on 24 May 12
       
      local is GREAT
  • ...2 more annotations...
  • cost less
  • increased tension
    • Irene V.
      Irene V. on 24 May 12
       
      Si hay mas cercania, hay mas temas relacioonales y la pregunta: nuevas etructuras de trabajo resultan en mayor confianza, y cercania, relaciones de trabajo mas persnales? 0? como coexiste la tendencia a que lo local es mejoor frente a la globalizacion del trabajo a distancia?
Irene V.

infographic_time_management_Wrike.jpg (800×2254) - 1 views

www.wrike.com/...phic_time_management_Wrike.jpg

infographic time time management management work style productivity

shared by Irene V. on 24 Aug 12 - No Cached
  • Irene V. on 24 Aug 12
     
    make a life line instead of a dead line !!!! eso me gusta!!!!
Irene V.

10 Ways to Make Your Study Sessions More Productive | Enhanced with Minerals for Taste - 0 views

eleven21.com/...study-sessions-more-productive

curva estudio concentracion sesion

shared by Irene V. on 29 Aug 12 - No Cached
  • “if you don’t know where you’re going, any road will take you there.” The road to learning specific information is, itself, very specific. Chart your path in advance and you’re in for a very productive session.
  • note taking methods
  • mind mapping, Cornell notes, outline format, sentence format,
  • ...3 more annotations...
  • drink a bit of water (500mL is good), and stretch your back, neck, arms and legs. Streching promotes blood flow in the body and will serve to wake your brain up allowing you to get back into 100% concentration much faster. When you’re ready to get back to it, don’t forget to clear your mind and begin with the end in mind again.
  • Constant improvement
  • Highly productive study sessions result in shorter study times and the ability to learn more complex information faster. Establishing a routine that incorporates these methods will allow you to integrate the information you and build networks of knowledge that will act as a foundation for lifelong learning.
  • Irene V. on 29 Aug 12
     
    creo que una curva como esta refleja la capacidad humana de atencion y aprendizaje, por lo que puede ser base para los requerimientos o elementos a considerar cuando diseñemos una sesion en grupo o individual
Irene V.

13 Foods That Will Make You Smarter | Enhanced with Minerals for Taste - 0 views

eleven21.com/...ods-that-will-make-you-smarter

foods lunch sesion

shared by Irene V. on 30 Aug 12 - No Cached
  • Irene V. on 30 Aug 12
     
    lunches para las sesiones
Irene V.

No Vacation Nation by John de Graaf - YES! Magazine - 0 views

www.yesmagazine.org/...no-vacation-nation

vacation nation work happiness sustainability

shared by Irene V. on 24 May 12 - No Cached
  • r, working less is essential to a sustainable environment
    • Irene V.
      Irene V. on 24 May 12
       
      ES Lo unico rescatable de este articulo, pero es buen comentario
  • It’s time to begin trading gains in productivity for time instead of for stuff. A study by the Center for Economic and Policy Research found that simply by cutting our work time to European levels, we could reduce our energy use and carbon footprint by 25-30 percent. It would also make us happier—Forbes magazine reported that the four happiest nations on earth—Denmark, Finland, the Netherlands, and Sweden—are all characterized by the comparatively short working hours and attentiveness to work-life balance.
Irene V.

Horizontalidad: Where Everyone Leads by Marina Sitrin - 0 views

www.yesmagazine.org/...ontalidad-where-everyone-leads

shared by Irene V. on 24 May 12 - No Cached
  • The autonomous social movements in Argentina are part of a global phenomenon. From Latin America to South Africa to Eastern Europe and even in the United States and Canada, people are creating the future in the present. These new movements are built on direct democracy and consensus, and they make space for all to be leaders.
  • Horizontalidad is the word that has come to embody these new social arrangements and principles of organization
  • implies democratic communication on a level plane and involves—or at least strives towards—non-hierarchical and anti-authoritarian creation rather than reaction. It is a break with vertical ways of organizing and relating.
  • ...1 more annotation...
  • goal of creating “power with” one another. They organize themselves in every aspect of their lives, both independently and in solidarity with others. It is a process of continuous creation, constant growth and the development of new relations, with ideas flowing from these changing practices.
Irene V.

The Future of Work Platforms: An Overview - GigaOM Pro - 0 views

pro.gigaom.com/...-of-work-platforms-an-overview

collaboration online work future

shared by Irene V. on 23 May 12 - No Cached
  • The enterprise collaboration space has entered an exciting new phase of collaboration. New software and applications are coming to market, as are new concepts for how to work and communicate in the knowledge age. From consumer-grade apps like those from Box.net and Huddle to software from long-established players like Microsoft and Oracle, these tools are taking collaboration technology past the traditional IT decision-making process and changing the way we approach the workday. Additional companies in this report include Skype, Huddle, Jive, Moxie and Yammer.
  • Irene V. on 23 May 12
     
    solo es una intro al articulo pues no estoy inscrita a este medio...
Irene V.

Value Networks - SENSORICA - 0 views

www.sensorica.co/value-networks

value networks

shared by Irene V. on 23 May 12 - No Cached
  •  value networks, a new way to produce and to distribute value. This section focuses on the second one. We are taking an iterative approach to solve the value accounting problem and to design and implement a sound value system, which allows individuals and small organizations to collaboratively create and distribute value. The main role of the value accounting system is to track different types of contributions, like personal, social, built and natural capital, and to compute a revenue share for all contributors, based on individual contribution. But in order to make value networks self-organize into creative and productive entities we need more than a sound value system. We are in fact developing the entire infrastructure of value networks, which includes communication, coordination and collaboration tools, a reputation system, a role system, an incentive system, a feedback system, a service system, a materials management system, a project/tasks management system, etc. All these components interact with each other and form a humane and empowering environment, in which contributing member can express their passions, exchange and collaborate to create value. We are not just dreaming about this. SENSORICA, which is sustaining a continuous growth in value and in potential since its inception, is a living proof of our model. 
Irene V.

Game Time Is Over, Now Do Some Work | PandoDaily - 1 views

pandodaily.com/...me-times-over-now-do-some-work

gamification work game time

shared by Irene V. on 26 May 12 - No Cached
  • Lately the product du jour appears to be a new method of gamification, turning the Web into a series of achievements and arbitrary goals. But the question I want to ask is: Do we really want the entire Web to be a game?
  • Case in point: WordPress. I had never noticed this before beginning at PandoDaily, but WordPress doesn’t seem to recognize the difference between someone that doesn’t know how to use a blogging system and someone using their VIP, this-is-serious-business to do some actual writing. The first time I posted to PandoDaily I was greeted with a little sidebar that screamed “Congratulations, you’ve made your first post! Next goal: Make five posts!” with a little star next to it, which made me feel like I had just learned the alphabet and impressed my kindergarten teacher. Why does something like Fitocracy work, when something like WordPress’ hand-holding doesn’t?
  • I chose to play a game.
  • Irene V. on 26 May 12
     
    ejemplo de cuando un gamification app no funciona
Irene V.

Harvard Business Review:The Future of Work & Social Business Leadership Gamification | ... - 0 views

webtechman.com/...siness-leadership-gamification

harvard business future social leadership gamification social media media web 2.0

shared by Irene V. on 25 May 12 - No Cached
  • This progressive path of innovation in the Enterprise is leading us to the next level of deeper Engagement through Gamification to support real Social Business.
  • how games will transform work, from repetitive call-center jobs to high-level teams who must collaborate with members dispersed around the globe. The authors show why you must begin building a game strategy now
  • strategy that includes a focus on engagement in the process of accomplishing business objectives will help achieve higher levels of success
  • ...10 more annotations...
  • exponential value
  • game theory
  • game mechanics
  • unlock deeper meaning
  • is easier though collaboration
  • will reduce risk and increase the return on investment
  • Game Elements can make Leadership easier today.
  • gamifying” their work environments in order to improve the quality of leadership — not in the future but right away
  • e benefits of network effects
  • beyond supporting internal collaboration, to include external partners and customers
Irene V.

Innovation Adoption Curve Software Tool 2.0 download free - Innovation Adoption Curve S... - 0 views

www.filecluster.com/...ption-Curve-Software-Tool.html

innovation adoption curve software

shared by Irene V. on 11 Jul 12 - No Cached
  • The innovation adoption curve of Rogers is a model that classifies adopters of innovations into various categories, based on the idea that certain individuals are inevitably more open to adaptation than others. Is is also referred to as Multi-Step Flow Theory or Diffusion of Innovations Theory. The diffusion of innovations curve (innovation adoption curve) of Rogers is useful to remember that trying to quickly and massively convince the mass of a new controversial idea is useless. It makes more sense in these circumstances to start with convincing innovators and early adopters first. Also the categories and percentages can be used as a first draft to estimate target groups for communication purposes. Innovation Adoption Curve Software Tool 2.0 is licensed as Shareware for the Windows operating system / platform. Innovation Adoption Curve Software Tool is provided as a free to try download for all software users (Shareware).
  • Irene V. on 11 Jul 12
     
    tomado la adopcion de tecnologia como una innovacion, estos son modelos de adopcion y curvas de adopcion
Irene V.

business, bargain | Starting a Business and Growing your Company, Ladies Who Launch - 0 views

www.ladieswholaunch.com/...2461

business starting bargain company launch

shared by Irene V. on 25 Aug 12 - No Cached
  • Fair trade. Many people looking to make a career change or get experience in your industry may be willing to trade their expertise for yours. Visit sites such as ryze.com and craigslist.com where you can post a message about the services you need. Personally I found people to help me with marketing, analysis, copy editing and photography all in exchange for my experience or advice.
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