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Irene V.

Value Networks - SENSORICA - 0 views

www.sensorica.co/value-networks

value networks

shared by Irene V. on 23 May 12 - No Cached
  •  value networks, a new way to produce and to distribute value. This section focuses on the second one. We are taking an iterative approach to solve the value accounting problem and to design and implement a sound value system, which allows individuals and small organizations to collaboratively create and distribute value. The main role of the value accounting system is to track different types of contributions, like personal, social, built and natural capital, and to compute a revenue share for all contributors, based on individual contribution. But in order to make value networks self-organize into creative and productive entities we need more than a sound value system. We are in fact developing the entire infrastructure of value networks, which includes communication, coordination and collaboration tools, a reputation system, a role system, an incentive system, a feedback system, a service system, a materials management system, a project/tasks management system, etc. All these components interact with each other and form a humane and empowering environment, in which contributing member can express their passions, exchange and collaborate to create value. We are not just dreaming about this. SENSORICA, which is sustaining a continuous growth in value and in potential since its inception, is a living proof of our model. 
Irene V.

Marketing trends in 2012 | B&T - 0 views

www.bandt.com.au/...marketing-trends-in-2012

marketing trends

shared by Irene V. on 26 May 12 - No Cached
  • Irene V. on 26 May 12
     
    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

Comments on the social graph: social graph - 0 views

socialgraph.blogspot.mx/...social%20graph

social graph

shared by Irene V. on 26 Jun 12 - No Cached
  • Ideas flow through our culture battling for attention. Successful ideas flow through the social graph from person to person. There is no upper limit on the number of ideas, but there is an upper limit in our capacity to attend to these ideas
  • Metcalfe's Law was originally used to describe how the value of a telecommunications network increased in value exponentially with the number of connections to that network, by n squared. On Wikipedia, they illustrate the idea by talking about the fax: "a single fax machine is useless, but the value of every fax machine increases with the total number of fax machines in the network, because the total number of people with whom each user may send and receive documents increases." Below you'll find Metcalfe's original graph from 1980 used to convince early Ethernet adopters to try networks large enough to exhibit network effects – networks larger than some “critical mass.” This is Hollywood Economics, where the most successful are disproportionally rewarded compared to their competitors.
  • This work reconfirms the fact that the social graph follows economic, political, and cultural ties.
Irene V.

Resources: Living Enterprises | New Economy Working Group - 0 views

www.neweconomyworkinggroup.org/...resources-living-enterprises

shared by Irene V. on 24 May 12 - No Cached
  • Getting To Scale: Growing Your Business Without Selling Out Book by Jill Bamburg Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement--and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out
    • Irene V.
      Irene V. on 24 May 12
       
      book about small business
Irene V.

Multitude Project: Why I don't like crowdsourcing - 0 views

multitudeproject.blogspot.mx/...i-dont-like-crowdsourcing.html

crowdsourcing economy future

shared by Irene V. on 23 May 12 - No Cached
  • Crowdsourcing came from the realization that companies (i.e. closed and hierarchical (feudal) organizations) can use the new technology to coordinate input from a very large number of entities, including a mass of individuals. The relation remains asymmetrical between the outsourceR, a closed, intrinsically individualistic organization and the outsourceE. The only thing that changes is the nature of the outsourceE. Instead of being one entity (individual or organization) executing a particular set of tasks, it is now an informal group of individuals, the crowd. In the eyes of the outsourceR the role of the outsourceE is the same. Although the different nature of the outsourceE forces the outsourceR to slightly modify its practices. There are two important patterns of crowdsourcing A company creating and maintaining it's own crowd for harvesting - the case of FIAT and its Mio project.  A web-based company offering a matchmaking service between companies' needs and the crowd - http://www.ideaken.com/   
  • over the crowd
  • which has some advantage
  • ...4 more annotations...
  • powerful entity
  • Structurally speaking, a crowdsourcing network is highly centralized.
  • The multitude movement we are observing is a movement that empowers the individual. We are all waking up realizing that we have power as individuals AND as groups. We are also realizing that power relations are not necessary anymore to organize ourselves in large and productive/efficient groups, if we have at our disposal effective means of communication and coordination. Hence the growing tendency to form decentralized networks rather than hierarchies. In fact, it is possible for a decentralized value network to self-structure and to produce very complex output. We don't need that powerful entity to analyse and coordinate action. That entity has lost its power, because it doesn't play a necessary and irreplaceable role anymore. That entity is still strong today, because it still has under its control important assets and capacity of production. But these things are now being transferred to the crowd. So we don't need a corporation to milk the crowd anymore. The crowd can deliver by itself.
  • SENSORICA, the open value network I am setting up is an example of a system centered around the individual and its capacity to work in collaboration. SENSORICA is not an entity exploiting the crowd, it is the crowd creating solutions for its own problems. It's mode of production is commons-based peer production (Yochai Benkler).
David Buen Abad

Organisational Values as 'Attractors of Chaos': An Emerging Cultural Change t... - 1 views

papers.ssrn.com/...papers.cfm

shared by David Buen Abad on 22 May 12 - No Cached
    • Irene V.
      Irene V. on 22 May 12
       
      estoy leyendo este articulo y rescatando cosas interesantes
    • David Buen Abad
      David Buen Abad on 22 May 12
       
      Yeah!!!!
    • David Buen Abad
      David Buen Abad on 22 May 12
       
      Dos
    • Irene V.
      Irene V. on 22 May 12
       
      nueva
    • David Buen Abad
      David Buen Abad on 22 May 12
       
      Hola
Irene V.

Harvard Business Review:The Future of Work & Social Business Leadership Gamification | ... - 0 views

webtechman.com/...siness-leadership-gamification

harvard business future social leadership gamification social media media web 2.0

shared by Irene V. on 25 May 12 - No Cached
  • This progressive path of innovation in the Enterprise is leading us to the next level of deeper Engagement through Gamification to support real Social Business.
  • how games will transform work, from repetitive call-center jobs to high-level teams who must collaborate with members dispersed around the globe. The authors show why you must begin building a game strategy now
  • strategy that includes a focus on engagement in the process of accomplishing business objectives will help achieve higher levels of success
  • ...10 more annotations...
  • exponential value
  • game theory
  • game mechanics
  • unlock deeper meaning
  • is easier though collaboration
  • will reduce risk and increase the return on investment
  • Game Elements can make Leadership easier today.
  • gamifying” their work environments in order to improve the quality of leadership — not in the future but right away
  • e benefits of network effects
  • beyond supporting internal collaboration, to include external partners and customers
Irene V.

Sacred Geometry: Inspiration by James Healy - design:related - 0 views

designrelated.com/...sacred-geometry

geometry inspiration design sacred

shared by Irene V. on 26 Jun 12 - No Cached
  • worldview of pattern recognition, a complex system of hallowed attribution and signification that may subsume religious and cultural values to the fundamental structures and relationships of such complexes as space, time and form. According to this discipline, the basic patterns of existence are perceived as sacred: for by contemplating and communing with them one is thereby contemplating the Mysterium Magnum, the patterning relationships of the Great Design. By studying the nature of these patterns, forms and relationships and their manifold intra- and interconnectivity one may gain insight into the scientific, philosophical, psychological, aesthetic and mystical continuüm. That is, the laws and lore of the Universe.
  • Bindu Ley lines Fractal Folk mathematics Proportion (architecture) Platonic solids Golden ratio Golden spiral Astrological aspects Pythagorean symbols
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