Oracle Media Resource

There's more going on behind the scenes than what Beyonce will be wearing Sunday.. Oracle Corp(ORCL) Behind the scene at this Sunday's Super Bowl championship game, it's not just about football, Beyonce and Bruno Mars. Technology from Oracle (ORCL - Get Report) and Apple's (AAPL - Get Report) Apple Pay will play a huge role. "Some of the highlights that are happening at Super Bowl 50 are introductions of new technologies on particularly around how do we help fans stay engaged," said Mike Webster, senior vice president of Oracle hospitality and retail. It's about "the ability to be able to not miss a minute and order food from my seat and mobile device and to designate a location to pick those items up so I don't have to wait on line."

There's more going on behind the scenes than what Beyonce will be wearing Sunday.. Oracle Corp(ORCL) Behind the scene at this Sunday's Super Bowl championship game, it's not just about football, Beyonce and Bruno Mars. Technology from Oracle (ORCL - Get Report) and Apple's (AAPL - Get Report) Apple Pay will play a huge role. "Some of the highlights that are happening at Super Bowl 50 are introductions of new technologies on particularly around how do we help fans stay engaged," said Mike Webster, senior vice president of Oracle hospitality and retail. It's about "the ability to be able to not miss a minute and order food from my seat and mobile device and to designate a location to pick those items up so I don't have to wait on line."

"Some of the highlights that are happening at Super Bowl 50 are introductions of new technologies on particularly around how do we help fans stay engaged," said Mike Webster, senior vice president of Oracle hospitality and retail. It's about "the ability to be able to not miss a minute and order food from my seat and mobile device and to designate a location to pick those items up so I don't have to wait on line."

"After researching the industry, the company found that almost every one of its competitors was using Oracle Endeca, a search and guided navigation system that gives consumers control over their shopping experience. The problem was that the system would have to be purchased and brought in-house - at a higher cost than a company the size of Andy's, with less than 30 employees, could afford."

Yanoschik and his team started looking for a better solution, a process that led them eventually to the XBRi loss prevention and store analytics system from Oracle Retail. The core of the system is cloud-based, high-speed data collection and analysis. The system gathers running operational data from throughout the organization and builds a profile: This is what normality looks like. This is what - shift to shift, day to day, minute to minute - goes on at a POS station (or warehouse, distribution center, receiving dock, whatever it might be) when it's running properly.

There, an app designed for the stadium by start-up VenueNext, which leverages Oracle's point-of-sales technology for mobile ordering, will let fans order food, drink and merchandise from their seats. VenueNext's smartphone app handles everything from parking to in-seat food delivery and instant replays at Levi's. For the Super Bowl, it has added a celebrity cam, Super Bowl commercials and express pickup of merchandise.

As the e-commerce landscape has taken shape over the past couple of decades, the ecosystem for supporting services developed much as expected, with an array of platform providers strategically expanding their bundle of commerce engine and surrounding services from marketing and ad tech to analytics, merchandising, and logistics. These platforms grew both organically and inorganically, with Oracle, IBM, and eBay becoming the dominant players.

Software giant Oracle has made its first move into in-store retail hardware, unveiling a new PoS for an omnichannel world at the NRF Big Show in New York. Aimed at the retail and hospitality industry, a version running software for grocery stores is currently at soft launch.

Oracle has announced that ASOS will be implementing an Oracle solution for its retail operation after experiencing issues with their previous ERP solution. It is one of Clifford Cohen's, CIO at ASOS first major decisions since he joined the company from M&S in May 2015.

"Fujitsu and Grid Dynamics have delivered a new cloud-based e-Commerce service on the Oracle Commerce Platform that enables retailers to create new projects and push experimental features and applications to production at a fast pace. With the solution, retailers can make decisions without worrying about hesitation or downtime."

"Since Black Friday, we were able to implement a more robust and enhanced promotional strategy, and have achieved a dramatic lift just based on the fact that we can promote at the product level," said Mario A. Castano, VP of e-Commerce Implementation for Lenox. "Using Oracle, our peak period outpaced sales the last two years by 26%."

"Lenox has reported a 26% increase in eCommerce sales compared to previous years, thanks to the implementation of Oracle Commerce. The luxury dinnerware retailer implemented Oracle's new solution earlier in 2015 to boost sales with improved search results, recommendations and targeted promotions.  The retailer has used Oracle to tailor its search results based on customer history, as well as pattern or place setting searches."

"It is not just on the website that Lenox are seeing the benefits of the E-Commerce solution. The customer service team uses the Oracle console to access data about customers, including their purchase history and their personalised coupons according to their preferences. Customers have a unified experience be it always receiving free shipping for orders over $29 or discounts off holiday ornaments regardless of the channel they use to purchase."

"The consumer is digital, the household is 'virtual'. Smarter consumers demand smarter retailers who are looking into multi-channel customer service. Oracle is committed to helping retailers create and innovate, to strengthen relationships with new and returning customers," said Jill (Puleri) Standish, senior vice president and general manager, Oracle Retail. "We will continue to deliver the solutions that make this possible for retailers of all sizes and segments."

"Lenox re-launched its e-commerce site on Oracle Commerce earlier this year and has used it to tailor search results based on customer history and to suggest complementary items in a specific pattern or place setting. Oracle also helped Lenox shift to a pictorial format for dinnerware, since shoppers often rely on visuals rather than pattern names."

Fashion icon Perry Ellis is using a new retail point of service and inventory management tools to provide secure payment transaction and improved customer interaction at the register. BTM Global deployed the solutions, Oracle Retail Point-of-Service v14 and Oracle Retail Store Inventory Management v14, for the lifestyle apparel company's U.S. location in less than nine months. The new system also provides for new mobile payment option such as Apple Pay, according to an announcement.

"Enterprise retail systems are also firmly committed to weaving science into decision-making. Oracle debuted Oracle Retail Release 15 in January, updating the entire suite and featuring several new cloud services that embed science and analytics. "We've simplified the science of business intelligence, made it more contextual and put it into the application versus having the retailer invest in a whole new BI platform," says Mike Webster, senior vice president and general manager of Oracle Retail and Hospitality. "We've had demand forecasting for some time, but we can now provide data at an attribute level in order to pre-populate a forecast." "It's now possible to look at the financial plan or the assortment plan across the store, franchises, the wholesale business and online," Webster says. "The merchant now has a holistic view, and that's critical for decision-making.""

"Perry Ellis International is now able to provide secure payment via tokenization, accept Apple Pay and other next-gen payment options, and enhance the customer experience thanks to the implementation of Oracle Retail Point-of-Service (ORPOS) v14 and Oracle Retail Store Inventory Management (SIM) v14."

The forthcoming week, because Mobile World Congress 2016 will be taking place in Barcelona is arguably the most intensive one for Telecom Signaling Community members, many of whom will be in attendance. It is why the lead story this week is my recommendation that while at the event you schedule not just some but ample time to visit community sponsor Oracle's booth. As noted in the posting, the Oracle theme of the NOW Economy could not be timelier. In addition, along with the chance to see first-hand the importance of telecom signaling as a core enabler of NOW and more importantly the future, this is are a rare opportunity to speak directly with SMEs about industry trends and challenges.

The forthcoming week, because Mobile World Congress 2016 will be taking place in Barcelona is arguably the most intensive one for Telecom Signaling Community members, many of whom will be in attendance. It is why the lead story this week is my recommendation that while at the event you schedule not just some but ample time to visit community sponsor Oracle's booth. As noted in the posting, the Oracle theme of the NOW Economy could not be timelier. In addition, along with the chance to see first-hand the importance of telecom signaling as a core enabler of NOW and more importantly the future, this is are a rare opportunity to speak directly with SMEs about industry trends and challenges.

The operator is transitioning its residential customers to VoIP while maintaining service quality using Oracle Communications Operations Monitor Redwood Shores, Calif.-Feb 9, 2016 - As the largest telecommunications operator in Switzerland, more than 2 million consumers count on Swisscom to deliver communications services. So when it decided to transition them from fixed line telephony to…

The operator is transitioning its residential customers to VoIP while maintaining service quality using Oracle Communications Operations Monitor Redwood Shores, Calif.-Feb 9, 2016 - As the largest telecommunications operator in Switzerland, more than 2 million consumers count on Swisscom to deliver communications services. So when it decided to transition them from fixed line telephony to…

Where are we now and how far do we need to go to achieve true network virtualization?

Where are we now and how far do we need to go to achieve true network virtualization?