Oracle Media Resource

The October 2013 edition of University Business included an article highlighting the use of social media for retention. It discusses how students use social media more than email to communicate. Further, it notes that while some campus leaders are committing to their social media programs, others are still treating social media as an afterthought. The article includes comment from an interview with Drew Melendres, vice president of student affairs and enrollment management at Metropolitan State University, who notes that his institution wants to prevent cognitive dissonance with students. Drew also notes that the more students stay engaged, the more likely they will stay enrolled. The article also looks at how social media can be taken from online to in-person interactions. The article also cites Oracle as a resource

As online demand flourishes, scalability and personalization help to define customer experience, sales and return visits. By moving its ecommerce operations to Oracle Commerce, health supplements leader and Internet Retailer Top 500 organization PureFormulas will take advantage of Oracle's multi-site architecture to support expansion, while significantly enhancing its customer experience and personalization capabilities.

Tilly's expects Oracle Endeca will help increase site visits and improve search engine rankings by making it easier for consumers to encounter the brand as they go online to seek information and products related to the West Coast inspired lifestyle and the sought-after brand rooted in action sports, music, art and fashion

In its October Issue, STORES Magazine features retailer Stein Mart's success with Oracle Retail Returns Management. "We feel this system fits our culture and heritage. We're servicing our good customers and chasing out the bad guys," says CIO Black.