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Tools for leveraging at-the-table mobility to gain efficiency in the hospitality sector have been available for many years, according to Tim Pincelli, global segment leader, restaurants for Oracle Hospitality; however, today's solutions offer what he calls "a new recipe in portability, design, and functionality." "With modern solutions," Pincelli explains, "service staff is empowered to deliver an improved guest experience with a multipurpose table-side and mobile solution that combines a size-friendly tablet with ample screen real estate, full-shift battery life, and full functionality - as if the staff member was at a fixed workstation."

Oracle (www.oracle.com) introduced the MICROS Workstation 6, using Microsoft Windows Embedded 8.1 and the latest Intel Atom processor. It works in concert with mobile, cloud and social media to deliver consistent, integrated content across multiple sources, and can offer guest recommendations, special promotion rollouts and more. The Workstation 6 incorporates the design elements of a mobile POS in an ergonomic, all-in-one design with a 15.6-inch-wide HD touchscreen, and a spill and impact resistant enclose. Additionally, it can be mounted on a stand that allows staff to adjust the screen angle or swivel it for guest to view. The integrated, three-track magnetic card reader allows for 3DES or AES encryption upon swiping, and includes six USB ports for attaching printers, scanners, cash drawers and more.

SaaS will be the norm. Pretty much all systems are already available in this format and most hotels are very comfortable using them - except for PMS. Sometimes this is for psychological reasons of personal comfort with having the data on premise; sometimes there's a genuine difficulty in obtaining reliable, cost-effective communications links. Nonetheless, I am certain this objection will fade over time. Oracle in particular has announced that it will only sell the new version 9 of Opera on a remotely hosted basis, setting the tone for the rest of the industry. Less customization. The age of expecting major PMS vendors to agree to significant enhancements for individual hotels is over. The smaller vendors will probably continue to do so, but it's not feasible for the larger ones. We don't expect Microsoft or Apple to customize their systems for us when we're ready to buy something new, we just adapt to what they offer. The same's true for Oracle, Infor and the other major PMS vendors; their systems are powerful and flexible enough to be useful in most situations. If you want something very specific you'll always be able to find a vendor who'll customize its system for you, just as you can run your own PC on Linux configured just the way you want it, but mainstream will be good enough for most.

Oracle Hospitality HITEC Booth #1011 As hotels and restaurants employ mobile, social, and informational tools to connect with guests, they require a new type of "engagement" device at the point of service (POS). To meet this need, Oracle has introduced Oracle's MICROS Workstation 6 with a fresh, modern design that provides hospitality and select retail venues with a next-generation POS terminal that works in concert with mobile, cloud, and social media to deliver consistent, integrated content across multiple sources.

...For Ovation Brands choosing to move the POS to the cloud was a matter of "future-proofing." The company already had experience and a comfort level with the cloud through its back-office system and was ready to move its POS above property with very specific goals in mind. "We were looking for something that had high-speed to value, lower cost of ownership and would save us from the traditional IT intensive POS implementation where you have to administer it and have a staff to support it," Benson says. "Having the POS in the cloud helps us modernize the way we conduct business."

...For Ovation Brands choosing to move the POS to the cloud was a matter of "future-proofing." The company already had experience and a comfort level with the cloud through its back-office system and was ready to move its POS above property with very specific goals in mind. "We were looking for something that had high-speed to value, lower cost of ownership and would save us from the traditional IT intensive POS implementation where you have to administer it and have a staff to support it," Benson says. "Having the POS in the cloud helps us modernize the way we conduct business."

I am with Jon at the Oracle Industry Connect this week. Of course I have enjoyed connecting with those I know, but I must admit it is also enjoyable meeting people from other industries like life sciences, healthcare, financial services, insurance and education. Sometimes I forget that there are industries other than hospitality. I have enjoyed meeting these people from other industries, but it is amazing how they all want to really know what the hotel industry is all about. When your business is about where people eat, drink and sleep I guess it does sound a bit more intriguing than the banking industry. It has been an enjoyable two days and no matter how often we interact with others in the industry, nothing beats face to face. There was a great crowd from the hospitality space with a lot of the higher ups from the industry attending. It was nice seeing so many making time to come to this event. I thank Oracle for inviting me and after the events Hospitality Upgrade put on last week I am very thankful I just get to attend, not having to speak nonstop. Thank you, Jon, for making this week's Siegel Sez easier as I sit in my hotel room in Washington, D.C., at 5:30 in the morning trying to be creative after a night of eating and drinking at the Smithsonian Castle.

I am with Jon at the Oracle Industry Connect this week. Of course I have enjoyed connecting with those I know, but I must admit it is also enjoyable meeting people from other industries like life sciences, healthcare, financial services, insurance and education. Sometimes I forget that there are industries other than hospitality. I have enjoyed meeting these people from other industries, but it is amazing how they all want to really know what the hotel industry is all about. When your business is about where people eat, drink and sleep I guess it does sound a bit more intriguing than the banking industry. It has been an enjoyable two days and no matter how often we interact with others in the industry, nothing beats face to face. There was a great crowd from the hospitality space with a lot of the higher ups from the industry attending. It was nice seeing so many making time to come to this event. I thank Oracle for inviting me and after the events Hospitality Upgrade put on last week I am very thankful I just get to attend, not having to speak nonstop. Thank you, Jon, for making this week's Siegel Sez easier as I sit in my hotel room in Washington, D.C., at 5:30 in the morning trying to be creative after a night of eating and drinking at the Smithsonian Castle.

Next-Gen POS Works with Mobile, Cloud and Social to Deliver Integrated Content As hotels and restaurants employ mobile, social, and informational tools to connect with guests, they require a new type of "engagement" device at the point of service (POS). To meet this need, Oracle today introduced Oracle's MICROS Workstation 6 with a fresh, modern design that provides hospitality and select retail venues with a next-generation POS terminal that works in concert with mobile, cloud, and social media to deliver consistent, integrated content across multiple sources.

Next-Gen POS Works with Mobile, Cloud and Social to Deliver Integrated Content As hotels and restaurants employ mobile, social, and informational tools to connect with guests, they require a new type of "engagement" device at the point of service (POS). To meet this need, Oracle today introduced Oracle's MICROS Workstation 6 with a fresh, modern design that provides hospitality and select retail venues with a next-generation POS terminal that works in concert with mobile, cloud, and social media to deliver consistent, integrated content across multiple sources.

The new talent management system also gives the company better insight into its recruiting process through advanced reporting and analytics.

The new talent management system also gives the company better insight into its recruiting process through advanced reporting and analytics.

Merron's experience is not unusual, says Dr. Peter Agel, Global Segment Leader -Hotels for Oracle Hospitality. But Agel believes that the future is brighter. One of Oracle's main goals, he says is "to reduce complexity and cost by providing cloud based services." Such services, coupled with increasing consolidation in the hotel technology industry, leads Agel to believe that in the future hotel technology will be far more standardized. Agel knows something about consolidation first hand. In September, 2014, Oracle acquired MICROS, one of the leading providers of POS systems used by over half a million hotels, restaurants and other operations. Taking one of the biggest POS providers and marrying it to one of the world's leaders in business software has the potential to create products that will ease the minds of many a tortured CFO.

Workstation 6 newsbrief and image in June 2015 print issue.

Looking at the many tech trends affecting full-service restaurants, two overarching themes emerge. One is the use of technology, particularly mobile devices, to enhance the guest experience-prior to the meal, at tableside, and beyond. The other big theme is restaurateurs' need for consistency and repeatability throughout the enterprise, in areas encompassing everything from pricing, menus, and reporting to regulatory compliance.

The Global Hotel Alliance (www.gha.com) runs a customer loyalty program known as Discover on behalf of its brands, providing a technological systems platform for members to use. "We provide knowledge and insights to help our member brands run a loyalty program," Folker Heim, director of loyalty marketing, says... The backbone of the program is the OPERA customer informa­tion system (OCIS) which is connected to the OPERA PMS (www.oracle.com/hospitality). "We exchange data on loyalty program members, profile, preferences, card members, join dates, amount of rewards, rewards redeemed and so on," Heim explains.

New services accelerate time to insight and enable customers to generate value.

The cloud and mobility are other key factors to keep in mind when choosing a new PMS, said Boro Petrovic, architect with Oracle. "Mobility will improve the connectivity of hotel guests and hotel services," he said. "Wireless connectivity will allow hotels to offer better services to their guests."

The cloud and mobility are other key factors to keep in mind when choosing a new PMS, said Boro Petrovic, architect with Oracle. "Mobility will improve the connectivity of hotel guests and hotel services," he said. "Wireless connectivity will allow hotels to offer better services to their guests."

Table-service restaurant operators know from hard-won experience how vital cost controls are to profitability and growth. Factors as diverse as portion control, inventory management, waste minimization, and labor costs all need to be kept in line in order for a restaurant to maintain acceptable profit margins. If one or more of these factors veers too far off, no amount of volume will make up for the imbalance.

New Oracle Cloud services will enable hotels, casinos and other hospitality companies to personalize and improve the guest experience while making operations more efficient.

Oracle has introduced a cloud services version of its suite of hospitality solutions; this platform is designed to enable hotel and casino operators to better manage every aspect of their customer relationships and on-site operations, while simplifying IT infrastructure and deriving value faster, according to the company.

To help hospitality companies personalize all aspects of their engagement with customers, Oracle introduced a cloud services version of its suite of hospitality solutions. The new Oracle Hospitality cloud services enable hotel and casino operators to better manage every aspect of their customer relationships and on-site operations, and simplifying IT infrastructure and deriving value faster from new innovations.

To help hospitality companies personalize all aspects of their engagement with customers, Oracle introduced a cloud services version of its suite of hospitality solutions. The new Oracle Hospitality cloud services enable hotel and casino operators to better manage every aspect of their customer relationships and on-site operations, and simplifying IT infrastructure and deriving value faster from new innovations.

To help hospitality companies personalize all aspects of their engagement with customers while also delivering an excellent guest experience on site, Oracle has introduced a cloud services version of its industry-leading suite of hospitality solutions. The new Oracle Hospitality cloud services enable hotel and casino operators to better manage every aspect of their customer relationships and on-site operations, while simplifying their IT infrastructure and deriving value faster from new innovations.

Oracle Hospitality Senior V.P. Mike Webster on the latest technology at Levi's Stadium for fans attending the Super Bowl.

Oracle Hospitality Senior V.P. Mike Webster on the latest technology at Levi's Stadium for fans attending the Super Bowl.

Oracle Hospitality Senior V.P. Mike Webster on the latest technology at Levi's Stadium for fans attending the Super Bowl.