Oracle study: New retail democracy demands commerce anywhere | Chain Store Age - 0 views
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Oracle Retail on 26 Mar 14"The New Retail Democracy study finds that the increasingly democratic relationship between digitally-empowered shoppers and retailers is forcing retailers to re-evaluate technology investments and strategic initiatives to capture loyalty, drive spend and remain competitive. Consumers are demanding better access to information, product and process, along with more individualized interactions with retailers as they take ownership of their retail experiences."
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Oracle Retail on 26 Mar 14"The New Retail Democracy study finds that the increasingly democratic relationship between digitally-empowered shoppers and retailers is forcing retailers to re-evaluate technology investments and strategic initiatives to capture loyalty, drive spend and remain competitive. Consumers are demanding better access to information, product and process, along with more individualized interactions with retailers as they take ownership of their retail experiences."