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The immediate benefit Gordmans gained from implementing the Oracle suite was the ability to grow, according to Gordmans CIO Richard Heyman. "Gordmans currently operates 98 stores and two distribution centers," he explained. "Early next year, we will exceed 100 stores and enable an e-commerce channel. The implementation of the Oracle platform has enabled this growth.

Mid-market retailers face a unique combination of pressures from today's highly connected consumers. These customers seek the personalized attention and service that smaller retailers are known for, but they have also come to expect the wide product selection and expanded range of delivery options offered by the country's largest retailers. The 98-store Gordmans department store chain, celebrating its 100th year in business, faces this paradox, along with the challenge of balancing its upcoming online offerings with the brick-and-mortar stores that are still central to the business. Richard Heyman, Senior Vice President and CIO for the retailer, spoke about keys to success at the Oracle Retail Midmarket Merchandising Customer Luncheon held in conjunction with the NRF 2015 BIG Show in New York City.

A conversation with Gordmans CIO Richard Heyman.