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The Moscow office of Oracle presented a study Evolution of Experience Retailing, held corporation in Brazil, the UK, Germany, China, Russia, the U.S. and Japan. In each country, through a specially selected site were surveyed about 500 people from 18 to 60 years.

Oracle presented a study Evolution of Experience Retailing, conducted in August 2012. The purpose of the survey was to study the development of the market, in particular, the company intended to find out how well the network retailers address the needs of customers. The study took into account the opinion of the respondents, aged 18 to 60 years old from Russia, Brazil, UK, Germany, China, USA and Japan.

Retailers are increasingly due to the continuing proliferation of social media platforms with new challenges. The culture that surrounds customers, but has a strong influence on how social media channels can be used when shopping. The Oracle identified in the study "The Evolution of retailing experience." 3,577 consumers were interviewed at ages 18 to 60 years from Brazil, China, Germany, Great Britain, Japan, Russia and the United States on the role and use of technology in the retail process.

Brazilian fashion retailer Marisa has selected Oracle Retail solutions to help improve merchandise allocation and planning and support the company's growth. With more than 410 stores spread across all regions of Brazil, the company will use the tools to obtain retail-specific, science-based decision support, and will in turn use that information to tailor assortments to key market segments.

A tech-led "invisible hand" is transforming the retail marketplace as consumers reach across borders and channels for new shopping experiences, says a new report. The report from IT provider Oracle, entitled "Retail Without Limits - A Modern Commercial Society", surveyed 500 shoppers in each of ten countries: Australia, Brazil, China, France, Germany, India, Japan, Russia, the UK and the US.

Bi-monthly opinion article attributed to Sarah Taylor, Senior Director, Oracle Retail