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"Oracle, of Redwood Shores, Calif., whose products are used by retailers in their back offices as well as on the shopping floor, said customers including Deckers Outdoor Corp. (NASDAQ:DECK), maker of UGG and Teva shoes, has deployed Oracle Retail Platform in global operations as well as 70 stores to improve performance and analysis. Russia's M Video, a consumer electronics retailer, had deployed Oracle Commerce software to connect 280 stores in at least 120 cities. As well, it might tap other products, including Endeca and Oracle ATG Web Commerce in 280 stores in 120 Russian cities. Oracle already sells systems and services to the top 20 global retailers, including human resources software and customer relationship management (CRM) systems to compete with IBM, Salesforce.com (NYSE:CRM) and others."

International expansion, new technology and retailers' impact on society that were all on the agenda at this year's National Retail Federation (NRF).

A strong piece focusing on the Evolution of Experience Retailing research. This piece is exclusively Oracle focused.