We’re standing on the shoulders of thought leaders who got social media rolling, time to take the next steps:
Better Research
Better Metrics and a better understanding of what they mean
Defining Ethical & Acceptable Practices
Educating others
and never wavering from the core elements of social media:
What do you want to accomplish?
How best do we work to accomplish your goal?
How do we measure it?
The author adds, “…so I’m done reading the 10 ways to better engagement and follower strategies. It’s either junk science or its been said already.The theories and practices are already defined, it’s time to go to work and use them.”
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10/04/08 The Revolution is over - Overhauling the conversation about social media - 0 views
dcoda.amplify.com/...onversation-about-social-media
conversation overhauling social media success trends
shared by D'coda Dcoda on 25 Apr 10
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Geoff Livingston, a long time PR blogger, is calling it quits because, “I have run out of things to say.” Further into his post he shared a profound state of social media. Though the pioneering phase is done or may be near done, it’s actually a robust time for social media. Widespread adoption is occurring and best practices within verticals continue. It’s just time for new voices here and abroad (YOU GUYS) to carry the social PR conversation.
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The internet and people are not new but the past 5 years have been a Social Media explosion. A breathless gold rush to a brave new country and anytime that happens great explorers emerge to lead the way.But the revolution is over
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I’m not implying that social media is dead or its impact will lessen, just the opposite actually. The revolution is over because we are now sitting at the decision makers table.It’s time to stop pretending we’ve discovered something new.Read more at knowthenetwork.com
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We're standing on the shoulders of thought leaders who got social media rolling, time to take the next steps: Better Research Better Metrics and a better understanding of what they mean Defining Ethical & Acceptable Practices Educating others and never wavering from the core elements of social media: What do you want to accomplish? How best do we work to accomplish your goal? How do we measure it? The author adds, "...so I'm done reading the 10 ways to better engagement and follower strategies. It's either junk science or its been said already.The theories and practices are already defined, it's time to go to work and use them."
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Video-Sharing iPhone App Limits Users to 1-Minute Clips [22Sep11] - 0 views
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If mobile video sharing is to follow in the footsteps of its more desirable mobile photo-sharing cousin, which application will users want to use to shoot, share and discover video clips? It’s too soon to tell, but startup Klip joins the fray and is now vying for your video attention. The startup released its application for iPhone on Monday with a focus on letting users share super-short 1-minute video clips — on Klip or with Facebook, Twitter and Youtube — and helping users discover clips from friends or other users based on topics of interests. “Klip re-invents the way consumers experience the world by organizing mobile videos in real time and by connecting consumers with the people and the topics that interest them,” the company says.
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ROI for Social Technologies? In a Word, Squishy | Blogs | ITBusinessEdge.com [18Nov11] - 0 views
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a survey administered by Jive Software that found both executives and knowledge workers believe social software will become a necessary part of doing business — even though the return on investment for this kind of software is still pretty squishy.
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Improving customer loyalty and service levels and driving increased revenue or sales were among the top reasons for using social software mentioned by survey respondents.
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they shouldn't become so focused on attaining a hard ROI that they miss opportunities to use social to solve business problems.
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Morgan noted that while none of the participating organizations were able to offer a projected ROI, all agreed that enterprise collaboration technologies solved business problems, and that doing so was a good enough reason to make the investment.
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report titled "Social Business Systems: Success Factors for Enterprise 2.0 Applications." According to the survey, which was sponsored by a group of 20 companies that sell Social software, just 12 percent of organizations must make a financial business case for Social business investments, down from 20 percent in 2010's survey.
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27 percent said social applications were considered part of the infrastructure, in much the same way as email or teleconferencing, up from 12 percent last year.
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In my interview with AIIM President John Mancini about the survey, he told me social technologies were becoming "the digital dial tone for organizations." He said:You wouldn’t have to do an ROI analysis for your email system. These types of systems are going to be adopted in some way, shape or form by most organizations. They decide, “We need this capability. It should be a platform. It’s going to be a core infrastructure.” Then they figure out how much they want to spend. You don’t go through the kind of elaborate analysis you do for other systems, including content management systems, which AIIM does a lot of.
1MoreCosy social networks 'are stifling innovation' - 0 views
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Previous research has shown that certain patterns of social interaction make radical innovation more likely. Bold ideas are typically incompletely formed when first conceived and easily shot down by criticism. Hence, they emerge more readily in communities in which individuals work mostly in small and relatively isolated groups, giving their ideas time and space to mature.today’s software developers work in social networks in which everyone is closely linked to everyone else. “The over-abundance of connections through which information travels reduces diversity and keeps radical ideas from taking holdTo restore the kind of aggressive innovation needed to build the next-generation internet will require re-engineering of the social networks of software developers themselvesThis could be doneif funding agencies ensured that research projects were carried out by many small, competing groups over longer periods.To enable innovation it may be necessary to reduce the number of social ties Read more at www.newscientist.com
2MoreWhat Deficit? - The Social Currency Imperative [22Apr10] - 0 views
openintelligence.amplify.com/...al-currency-imperative-22apr10 dollar financial opportunities social currency Socialmediashared by Dan R.D. on 30 Apr 10 - Cached-
9.6 Trillion dollars was spent to educate every American. Just because a “corporation” does not exist to employ them and utilize their talents to the highest productivity level, does not mean that the talent and value does not exist. According to the 1:1000 rule, The GDP of the US in Social Currency is a minimum of 9,600 Trillion. What deficit?The dollar has a 1:1000 control leverage over Social currency. It is not at all surprising to see Social media expand at the rate proportional to that which the doom-gloom crowd predicts that the financial system will collapse. They are related, they hedge each other. Don’t let anyone convince you otherwisethe dollar will no longer control the value; that is, the Social value wedged between people’s ears is free to be capitalized and securitized directly. We need to capture Social currency in a new financial paradigm.Read more at www.ingenesist.com
5MoreThe End of Social Media 1.0 Brian Solis [29Aug11] - 0 views
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I would like to talk about an inflection point in social media that requires pause. I am not suggesting that there will be a social media 2.0 or 3.0 for that matter. Nor do I see the term social media departing our vocabulary any time soon. After all, it was recently added to the Merriam-Webster dictionary. Instead, what I would like to discuss is the end of an era of social media that will force the industry to mature. It won’t happen on its own however. Evolution will occur because consumers demand it and also because you’re willing to stake your job on it.
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The future of social media comes down to one word, “value.” Without it, businesses will find it much more difficult to earn and retain friends, fans and followers (3F’s). As adoption of social networks soared in previous years, growth is now plateauing. eMarketer estimates that Facebook growth will hit only 13.4% this year after experiencing 38.6% acceleration in 2010 and a staggering 90.3% ascension the year before. Facebook isn’t alone in its sobriety either. The rate of Twitter user adoption fell from 293.1% growth in 2009 to 26.3% this year.
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Between June 2009 and June 2011, the following changes were noted in Facebook activity: - Uploading videos is experiencing a modest increase around the world up 5% in the U.S. and 7.6% worldwide. - Installing apps is on the decline, down 10.4% in the U.S. and 3.1% worldwide. - Sending virtual gifts may not be gifts worth giving after all, with numbers declining 12.9% in the U.S. and 7.5% around the world. Twitter on the other hand is a rich exchange for information commerce, where links become a form of digital currency. For example, 45% share an opinion about a product or brand more than once per day. Another 34% of Twitter users also share a link about a product or brand more than once per day.
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Consumers want to be heard. Social media will have to break free form the grips of marketing in order to truly Socialize the enterprise to listen, engage, learn, and adapt.
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Social media becomes an extension of active listening and engagement. Strategies, programs, and content are derivative of insights, catalysts for innovation, and messengers of value.
5Morefrog design: Smart Brands In The Connected Age - PSFK - 0 views
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The internet of things with its unprecedented level of connectivity does not only catalyze the rise of “social” but also the rise of “smart.” And smart means complex. Increasingly, products and services are multi-functional, multi-layered, and connected to a broader ecosystem of services, serving as a platform for added-value applications. Companies, across industries, are beginning to develop smart solutions – from smart phones, smart energy, smart healthcare, smart housing, to smart mobility, and more. Smart ecosystems have emerged as the lynchpin of innovation – as the holy grail for user experiences that brands can truly own.
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What if “connectedness” was a new modus operandi for brands and required them to be “smart brands”? By textbook definition, smart systems are self-organized systems with built-in feedback mechanisms and the ability to constantly reorganize themselves in order to adapt to their ever-changing environment. They are capable of describing and analyzing a situation, and taking decisions based on the available data in a predictive or adaptive manner, thereby performing smart actions.
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as Allison Fine, author of Social Change in the Connected World, puts it aptly: “It is counterintuitive but true; the more decision making we push away from the center, the more powerful our Social networks become. That’s the power-to-the-edges concept.”
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Social intelligence: Connected brands are Social brands, and if they are smart, Social for them means to be “Socially intelligent.”
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Social intelligence, in the most wide-ranging definition, is the capacity to “get along with people in general, Social technique or ease in society, knowledge of Social matters, susceptibility to stimuli from other members of a group, as well as insight into the temporary moods or underlying personality traits of strangers.” Applied to brands, Social intelligence can be interpreted as the art of detecting the most subtle cue in understanding an individual’s behavior, and the ability to not only receive constant feedback but to convert it into changed behavior.
8MoreThree Ways NFC Technology Will Create a Brand New Form of Social Media Engagement | Soc... - 0 views
socialmediatoday.com/...w-form-social-media-engagement 3BT_NFC nfc technology branding social media engagementshared by Marc-Alexandre Gagnon on 10 Nov 11 - No Cached-
As the number of smartphone users continues to grow at an incredible rate, the challenge facing many retail brands is to continue to find ways of utilising smartphone technologies to effectively connect and engage with consumers. In recent months many retail brands have focused on smartphone features that integrate with social media platforms such as Facebook, Twitter, and Foursquare, to not only create something new and unique as part of the consumer journey, but to also take advantage of the fact that through successfully integrating social media with the overall brand experience, the likelihood of fans and customers “sharing” branded content and increasing brand visibilty in the social space is also increased; something that more and more companies are continually striving to achieve across multiple social media and online PR campaigns. Interestingly, something that an increasing number of people are now starting to talk about when looking at the ways smartphones are shaping consumer and brand day-to-day lives, is Near Field Communication technologies (NFC) and the possibilities that they present.
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In short, Near Field Communication technology enables smartphone users to gain instant access to digital data from another NFC enabled handset or NFC tag simply by placing or waving their phone next to the NFC tag. Much like scanning a QR code or connecting via Bluetooth, the tag then sends content automatically between the handset and the tag - be it a Foursquare-style check-in at a record store or access to an exclusive in-store promotion.
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Although at first this may not seem all that different to what we have seen recently with the introduction of QR codes, the possibilities we are seeing for NFC technology are far greater. So much so, that we're not only seeing an increasing number of smartphone brands integrating the technology into their latest handsets, we are also starting to see large named brands such as Google, Visa and MasterCard getting involved at what is a very early stage.
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In light of this, below are three reasons as to why we will soon start to see NFC technologies appearing more and more:
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Although we are still very much in the early development stages with the use of this kind of technology, as the number of smartphones with NFC enabled technology continues to grow as well as the number of credit card companies jumping on board, it is surely only a matter of time before we start to see more and more people using their smartphones to pay for their morning coffee. Similarly to QR codes and location-based services, much of the success of NFC technology will depend on the adoption of big-name brands to not only raise consumer awareness but to ensure that the benefits for customers to use NFC as part of their browsing experience are unique, rewarding, relevant and appealing. Additionally, those brands working alongside a creative tech PR agency that are able to effectively integrate NFC smartphone technologies into their overall social media and marketing campaigns will almost certainly be at the forefront of a whole new type of real-world social media engagement.
2MoreStrategy before Tactics - 0 views
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Quotes on the importance of strategy with social media marketing from some of the top social media experts and brands online including: Chris Brogan, Peter Kim, Joseph Jaffe, Jason Falls, Katie Payne, Debbie Weil, Jay Baer, Mari Smith, David Meernan Scott, Valeria Maltoni, Scott Monty and about 40 others.
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It’s a debate that’s more common than you might think. Strategy or Tactics first when it comes to social media? Many companies approach their participation on the social web tentatively, picking a popular tool like Twitter, Facebook or for the more adventuresome, a blog. The exercise of setting up and populating a profile, friending others and seeing what happens is akin to the proverbial “throw spaghetti against wall to see if it sticks” school of marketing. There’s a time and place for tactics, for strategy and for experimentation. I think it’s perfectly reasonable for a company to test certain channels without a broad corporate wide commitment to being more social. However, that effort should be guided by smart analysis of audience, tools and with the aid of goals and measurement methodology. Without a plan, social media efforts often fail, waste time, money and detract from the brand experience.Read more at www.toprankblog.com
2MoreHow Do Social Networks Make Money? [30Apr10] - 0 views
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Social networking is a daily activity for most of us. Anyone paying attention knows that sites like Facebook and Twitter have hundreds of millions of users and are extremely popular. But one thing I think we all forget from time to time is that these Social networking sites are businesses. They do have employees and they do have costs. So I ask again, how do Social networks make money?The short answer is that they don’t, not on their own at least – at first. There are a few different ways Social networking sites earn money, with more on the horizon. This article aims at uncovering a few of these methods and answering the questions that many of us are asking.Read more at www.makeuseof.com
2More21 Tips for Using Twitter and Facebook for Business [03May10] - 1 views
simbeckhampson.amplify.com/...tter-and-facebook-for-business opportunities business tips Socialmediashared by Dan R.D. on 03 May 10 - Cached-
"Businesses want to see results, that's the bottom line. Social media, as the title suggests, describes a Social experience not necessarily a business one. This list helps to focus in on how business can benefit from the Social processes to engage both internal collaboration and external customers and partners; perhaps a more appropriate name would be 'Business Media'?"
8MoreE-commerce: Mobile, social, local commerce drivers of growth for startups [16May11] - 0 views
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In the fast-moving world of Internet innovation, the search for the winning combination of strategies often means companies are continually rolling out features to match their competitors.Take local deals, territory that Chicago-based Groupon claimed with its launch more than two years ago. Google, Facebook, Yelp, OpenTable and a host of other Web-based companies have introduced their versions of discount offers since then. And many of these players have started allowing users to "check in" to local businesses on their mobile phones, a concept popularized by Foursquare and other location-based services.This ongoing flurry of activity is underpinned by a common desire to conquer three important categories of growth for consumer-oriented Internet companies: mobile, social and local commerce. The race to find the right mix is crucial for capturing revenues and the loyalty of consumers whose sources for information and entertainment are becoming increasingly fragmented.
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"A mobile and social Web, both on the advertising side and e-commerce side, is going to be more highly monetizable," said Mendez, whose private-equity firm focuses on privately held companies such as Facebook. "It's more likely to turn eyeballs and visitors into transactions and dollars spent."Companies are building on the three pillars of mobile, social and local commerce in different ways, focusing on core strengths before adding other capabilities.
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Groupon, for example, built its business model on the idea of social plus local commerce, creating a group-buying platform as a new form of local online advertising. Last week, it launched a mobile application called Groupon Now that delivers deals to consumers based on their location.
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New York-based Foursquare tackled the combination of mobile and social at its inception. The service initially focused on letting friends share information about their whereabouts through their phones and collect virtual badges for check-ins. As the company has racked up nearly 9 million users worldwide and more than 500 million check-ins during 2010, it has turned increasing attention to the local commerce component.
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Foursquare built a self-service platform for merchants to offer special deals that give consumers another incentive to check in, with perks ranging from discounts to reserved parking spots.
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The startup also sees opportunities in mobile-based loyalty programs and worked on a pilot with Dominick's parent Safeway that linked the grocery chain's rewards card to a member's Foursquare account. A person who had checked in to a gym at least 10 times a month, for example, might receive coupons for Gatorade.
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"Commerce is happening when you're there and mobile puts you there," said Jake Furst, Foursquare's business development manager.
3MoreWant to See the Future of Social Business? [20Jul11] - 0 views
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there are very few executives, only a fraction, who are actually creating next-generation social experiences for their companies like Jeff Schick. The IBM executive doesn’t just leverage social business solutions, he and his team create them. “We started well over 15 years ago. We’ve been thinking about how to better connect people with people and people with information in terms of IBM itself,” Schick says, “the idea of getting the right person over the right opportunity at the right time to yield the right result was genuinely a business imperative at IBM.”
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At Big Blue, the company encourages the use of Twitter, Facebook, LinkedIn, and blogs to support their sales, communication, marketing and recruiting efforts. While employee’s social interactions are not under a microscope, the experiments in social on a massive scale have led to a set of social business conduct guidelines that govern their employees’ social interactions. Schick advises that you need to establish behavior standards for employees to follow.
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So why do they do it? Since they are both an early adopter and creator of social technologies, they’ve learned that content management, business process management, collaboration, commerce and analytics must all be combined with a social layer to create a universal and unified solution.
9MoreKnow the Flow - Socializing Content - 0 views
knowthenetwork.com/...w-the-flow-socializing-content socializing content applications social media softwareshared by D'coda Dcoda on 25 Apr 10 - Cached-
If you take the time to create good content, take the time to share it well. There is no magic formula, only thoughtfulness + tools. Know the Flow is my approach to social media data flow. Over the next week I’ll be sharing some of my theory and tips that I touched on in a recent #Sosocial presentation. Consider this the starter pack. Tools & Theory for social media content distribution
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Networked Blogs App – This is the best method for publishing an RSS feed to your Facebook profile or page. Easy setup and clean integration. Selective Twitter App – Allows you to update your facebook status by adding #fb to the end of a tweet.
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Twitter Hootsuite – Full featured twitter client, that cross posts to Linkedin & Facebook, also allows scheduled updates and RSS integration Twitter Tools Wordpress Plugin – This is THE twitter wordpress plugin. Autotweet new blog posts, twitter status sidebar widget all in one. Reader2Twitter – Tweet any items you share from Google Reader [ Example] Favorite Tweets – Tweet any tweets you mark as favorite [ Example]
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Even More… Recommended Reading Wordpress Plugin – Create blog posts from Google Reader shared items. Good customization and easy setup. [Example] Linkedin Twitter Integration – Update your Linkedin status by adding #in to the end of a tweet Su.pr – URL shortener that allows you to update Facebook & Twitter simultaneously and scheduled updates
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Power Apps Yahoo Pipes – Advanced data manipulation and output. Not a beginner tool but very powerful. [Example] Friendfeed – Easy method to autotweet any inbound content stream
6MoreBadgeville looks beyond gamification, launches a behavior platform - Tech News and Anal... - 0 views
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Badgeville has been synonymous with gamification, the idea of incorporating game mechanics to motivate employees and consumers to do specific tasks. But the company says it’s not stopping with gamification; it sees a future in shaping behavior through a combination of game mechanics, private social networks and reputation and rank.
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building off its Social Fabric technology that allows any website to build a Social network out of its community using a new behavior graph. The behavior graph helps track a user’s interaction within a Social context on any site, application or product.
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provide corporate clients with a suite of services that can help them apply “behavior management” to their own employees or consumers.
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We think there’s a new category called behavior management. Individual things such as analytics, social, gamification, private label social networks. It’s all scratching this issue. We focus on how to turn it all into a platform that allows any type of company, anyone with an audience, to use these techniques for user behavior.
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The new behavior platform will potentially pit Badgeville against some enterprise social networking tools like Chatter, Yammer and others. But Duggan said it’s also working to integrate with those services so the behavior platform can incorporate actions on these channels into its larger reputation and rank system.
1MoreSocial sites losing popularity with young - 0 views
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Social networking websites have lost some of their “cool” factor with younger users and are on their way to becoming the preserve of the middle-aged, according to figures published by Ofcom. The proportion of British 15- to 24-year-olds with a profile on a Social networking site such as Facebook or MySpace fell for the first time last year from 55 per cent to 50 per cent, according to the communications regulator. Older internet users are still flocking to the sites, however. The proportion of 25- to 34-year-olds claiming to have a Social networking profile grew by 6 percentage points to 46 per cent, and among 35- to 54-year-olds by 8 percentage points to 35 per cent. the audience figures for individual Social networking sites from Nielsen Online, another online research company, support the picture that Social networking is an ageing medium. this ephemeral demographic may be moving on before media owners have properly learnt how to make money from their sites. Read more at www.ft.com Perhaps, older people will develop more serious, reflective uses for Social networking than the young pioneers.
4MoreOn top - In case you missed it, Skype is bigger than Facebook 10/04/25 - 0 views
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“it’s interesting to see how large a company that provides an actually useful service can get bigger than one who’s apparent key reasons for existing are for you to share embarrassing photos of yourself and tend a virtual farm. Skype has also not felt a need to try to weasel its way into every corner of the Web with questionable tools that track your movement from site-to-site, or manipulate your profile because you click a “Like” button somewhere. Skype just exists. If you choose to use it, great, but if you don’t, they aren’t in your face about it.”
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Some might say it’s like comparing apples and oranges as one is a social network, and one is not, but it’s still interesting to see Facebook is not the biggest thing out there despite what that company might like to have you thinkGigaOm provided some stats that Skype gave out at the recent eComm ConferenceSkype added 39 million registered users in the fourth quarter to end the year with a total of 560 millionSkype in 2009 accounted for 12 percent of the world’s international calling minutes, a 50 percent increase over 2008
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36 percent of Skype-to-Skype calls as of the end of the fourth quarter included video — in other words, Skype is going to figure prominently in the video conferencing business, challenging more established players with its no-cost solutionlike Facebook, there are people with multiple accounts, and there are also spammers, but those accounts get shut down pretty fastSkype has also not felt a need to try to weasel its way into every corner of the Web
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14MoreThe Human Algorithm [20May10] - 0 views
blog.storyful.com/...the-human-algorithm-2 collective intelligence journalism collaboration crowdsourcing opportunitiesshared by Jan Wyllie on 31 May 11 - No Cached-
A common mistake for those seeking to cope with this profound disruption is to confuse technology with innovation. Algorithms, apps and search tools help make data useful but they can’t replace the value judgements at the core of journalism.
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Genuine innovation requires a fundamental shift in how journalists think about their role in a changed world. To begin with, they need to get used to being ‘curators’; sorting news from the noise on the social web using smart new tools and good old fashioned reporting skills.
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I find it helps to think of curation as three central questions: * Discovery: How do we find valuable social media content? * Verification: How do we make sure we can trust it? * Delivery: How do we turn that content into stories for a changed audience?
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he only way a curator can ultimately sort news from noise is to join the social media conversation which emerges from news events. Not just listen, but engage directly, openly and honestly with the most authentic voices.
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Every news event in the age of social media creates more than a conversation, it creates a community.
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When news breaks, a self-selecting network gathers to talk about the story. Some are witnesses – the creators of original content – others are amplifiers – passing that content on to a wider audience. And in every group are the filters, the people who everyone else looks to for judgement.
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We had more profound experiences of this Human Algorithm at work in recent weeks, most notably with reports of mass graves being discovered outside the besieged Syrian town of Deraa. Interaction with Facebook groups led us to Twitter conversations and YouTube videos. E-mail conversations with US-based academics has led us to key translations and satellite imagery.
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This is the ‘Human Algorithm’ at work; the wisdom of a social media community harnessed through open, honest and informed engagement.
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Storyful judges the credibility of a source on social media by their behaviour and status within the community
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Proximity to the event. • Established journalistic, academic, or official credentials. • Past behaviour on the social web. • Status withi
1MoreLinkedIn deemed most important social network | Industry News [13Jun11] - 0 views
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Entrepreneurs who incorporate LinkedIn into their B2B online marketing initiatives will likely be ecstatic to hear the social network has been deemed the most important social site. According to a survey conducted by Performics, which polled nearly 3,000 active social networkers, 59 percent said it is the most important to have a LinkedIn account. Half of respondents (50 percent) say they visit the social network at least weekly, while 20 percent log in daily.
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