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D'coda Dcoda

What is Conversational Currency? - 0 views

  • nterested? The backbone of Conversational Currency ™ is whatever social medium a person likes using. Where one takes it from there is the value this community provides
  • Amplify’d from www.conversationalcurrency.comThis community shares  tactical applications with community members on a one-to-one basis. We do not share the ‘secret sauce’ on a static website since there exists a myriad of customized solutions which can be developed using the fundamentals and vehicles being invented.Since we based all communications using the power of social media, we ask viewers to start with a very general engagement opportunity:Here we invite the world of bloggers who want to discuss, and propagate their knowledge about, and need for “Conversational Currency ™ “. A special invitation goes out to brands who can advertise their “conversations” on our site, and ultimately learn about our ‘solution’ one-on-one.Selected blogs (and particularly brand implementation plans) will be inserted into Business Week…drawing national attention and exposure to your demonstrated ability to turn ‘Conversation into Currency’…and perhaps be the 1st!!Read more at www.conversationalcurrency.com
    • D'coda Dcoda
       
      entered in diigo
    • D'coda Dcoda
       
      let me know if you guys can see this, dcoda
    • Dan R.D.
       
      Well I can see the note in Diigo, but can't see it on the page itself. Hrmf..
  •  
    Interested? The backbone of Conversational Currency ™ is whatever social medium a person likes using. Where one takes it from there is the value this community provides.
D'coda Dcoda

10/04/08 The Revolution is over - Overhauling the conversation about social media - 0 views

  • We’re standing on the shoulders of thought leaders who got social media rolling, time to take the next steps: Better Research Better Metrics and a better understanding of what they mean Defining Ethical & Acceptable Practices Educating others and never wavering from the core elements of social media: What do you want to accomplish? How best do we work to accomplish your goal? How do we measure it? The author adds, “…so I’m done reading the 10 ways to better engagement and follower strategies. It’s either junk science or its been said already.The theories and practices are already defined, it’s time to go to work and use them.”
  • Geoff Livingston, a long time PR blogger, is calling it quits because, “I have run out of things to say.” Further into his post he shared a profound state of social media. Though the pioneering phase is done or may be near done, it’s actually a robust time for social media. Widespread adoption is occurring and best practices within verticals continue. It’s just time for new voices here and abroad (YOU GUYS) to carry the social PR conversation.
  • The internet and people are not new but the past 5 years have been a Social Media explosion. A breathless gold rush to a brave new country and anytime that happens great explorers emerge to lead the way.But the revolution is over
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  • I’m not implying that social media is dead or its impact will lessen, just the opposite actually. The revolution is over because we are now sitting at the decision makers table.It’s time to stop pretending we’ve discovered something new.Read more at knowthenetwork.com 
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    We're standing on the shoulders of thought leaders who got social media rolling, time to take the next steps: Better Research Better Metrics and a better understanding of what they mean Defining Ethical & Acceptable Practices Educating others and never wavering from the core elements of social media: What do you want to accomplish? How best do we work to accomplish your goal? How do we measure it? The author adds, "...so I'm done reading the 10 ways to better engagement and follower strategies. It's either junk science or its been said already.The theories and practices are already defined, it's time to go to work and use them."
Dan R.D.

Social media - Marketing get it but Customer support don't - 1 views

  • Collaborate with Customer Support to Build Conversation MuscleIt’s a point worth underscoring, especially for marketers.  From the data we’ve gathered via our Social Media Maturity Diagnostic, we know that Marketing and/or Corporate Communications are leading the social media charge in large (i.e., Fortune 1000) enterprises 65% of the time.  But when it comes to Customer Support involvement, more than 40% of large companies don’t involve support peers at all!  In another 50%, they are only moderately involved. That’s a huge problem.We need our customer support brethren to build the right muscles for social media.  Let them spot you. Read more at mlcwideangle.exbdblogs.com
Dan R.D.

Tactical Social Games - Relationship Economy [24Jul11] - 0 views

  • People and businesses are spending a lot of time trying to engage people on every social platform in the universe. People put out content “betting” it will attract people to their advertisement, conversation, their offering or in lots of cases their scam.
  • To gain the currency of your conversational bet you must understand how to work them in your favor. The odds of creating conversational currency are based on the “human network” and not the “institutional network“. The difference between the two is creating “human content” vs. “institutional content“. The difference between those two is knowing how to speak in human terms. Human terms are based on an exchange of value received. If your conversations doesn’t create and give value you can “bet” the house will win. A few other things you can bet on.
  • If you try and steal peoples time and trick them into a conversation you can “bet” your not going to “get” any value back.
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  • If you think you have “knowledge to share” and people will pay for it you can bet that you’d don’t have the right knowledge.
  • Social media are games. Make the wrong bet and you loose. The only way to make the right bet is to insure the odds are in your favor.
Jan Wyllie

We Live In The Age Of Conversation Overload: G+, Facebook, Twitter, LinkedIn [13Jul11] - 0 views

  • The problem with conversations is that they are more important than not reading that great article... Conversations are with people that I work with, that I meet at conferences and events, potential business partners, friends, family, readers, supporters, and more. I want these conversations because I respect these people. But I don't want it to seem that I'm ignoring people or that I'm arrogant in some way, but I have to admit this -- I can't keep up! And I bet many others can't keep up too.
  • Now they have to do this across a fragmented landscape of social networks and messaging platforms.
  • I'm hoping that people understand that it's not personal.
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  • even greater understanding of the immensity of this problem and each of us will develop their own ways of dealing with the stress of conversation overload.
  • Brands are spam, easy to ignore. People are not -- and that's the problem.
Jan Wyllie

The Human Algorithm [20May10] - 0 views

  • A common mistake for those seeking to cope with this profound disruption is to confuse technology with innovation. Algorithms, apps and search tools help make data useful but they can’t replace the value judgements at the core of journalism.
  • Genuine innovation requires a fundamental shift in how journalists think about their role in a changed world. To begin with, they need to get used to being ‘curators’; sorting news from the noise on the social web using smart new tools and good old fashioned reporting skills.
  • I find it helps to think of curation as three central questions: * Discovery: How do we find valuable social media content? * Verification: How do we make sure we can trust it? * Delivery: How do we turn that content into stories for a changed audience?
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  • With some like-minded souls, I founded Storyful in early 2010.
  • he only way a curator can ultimately sort news from noise is to join the social media conversation which emerges from news events. Not just listen, but engage directly, openly and honestly with the most authentic voices.
  • Every news event in the age of social media creates more than a conversation, it creates a community.
  • When news breaks, a self-selecting network gathers to talk about the story. Some are witnesses – the creators of original content – others are amplifiers – passing that content on to a wider audience. And in every group are the filters, the people who everyone else looks to for judgement.
  • Twitter is the door to that community.
  • We had more profound experiences of this Human Algorithm at work in recent weeks, most notably with reports of mass graves being discovered outside the besieged Syrian town of Deraa. Interaction with Facebook groups led us to Twitter conversations and YouTube videos. E-mail conversations with US-based academics has led us to key translations and satellite imagery.
  • This is the ‘Human Algorithm’ at work; the wisdom of a social media community harnessed through open, honest and informed engagement.
  • Storyful judges the credibility of a source on social media by their behaviour and status within the community
  • Proximity to the event. • Established journalistic, academic, or official credentials. • Past behaviour on the social web. • Status withi
  • established activist/political/social media group.
  • it is the oldest journalistic skill of all which gives this process meaning and that is engagement.
D'coda Dcoda

Pip.io may be the worlds first true social network - 1 views

    • D'coda Dcoda
       
      the article says that Pip.io is the world's first true social platform because it, alone, enables long form conversations
  • Name one social platform that is focused on enabling long form conversations.
Dan R.D.

Joint Brings Group Chat To Twitter [27Aug11] - 0 views

  • Joint essentially turns any Twitter hashtag into an IRC (Internet Relay Channel)-like chat room, which is integrated with a realtime hashtag stream from Twitter.
  • you’re trying to engage in a conversation with someone on Twitter that goes beyond a few “@ replies”, you’re either forced to DM or take the conversation elsewhere. Joint allows users to easily join a group chat, as well as discuss notable or popular hashtags. For instance, of late “#irene” has become a much-used hashtag, as Hurricane Irene is poised to hit the East Coast. Joint could become a very useful resource for people looking to easily congregate and discuss ongoing situations like hurricanes, protests, or events, live, from any location.
  • because tweeting with hashtags means that your tweets get archived and live forever on search engines, etc., many people feel uncomfortable about having public conversations (about more private issues, especially) on Twitter.
Marc-Alexandre Gagnon

American Express Buys Virtual Currency Monetization Platform Sometrics For $30M | TechC... - 0 views

  • Exclusive: In a push to boost its payments platform for the gaming industry, American Express, has acquired virtual currency platform and in-game payments provider Sometrics. The total deal value is $30 million, but both parties declined to reveal further details about the split between cash and stock. Sometrics will become part of the Enterprise Growth Group, and will be used within American Express’ Serve digital payments platform to incorporate virtual currencies and loyalty programs.
  • Sometrics helps gaming publishers market free-to-play online games and monetize virtual currency with a consumer destination site and in-game payment solutions. Sometrics’ in-game payments platform basically powers virtual currency transactions and payments for game publishers. Sometrics also serves users with targeted offers based on their location, demographic, conversion history and social affiliation.
  • The company currently supports dozens of payment options (including mobile carrier infrastructure and credit card support) and hundreds of brand engagement ads, reaching a total global audience of more than 225 million consumers in more than 200 countries. And through Sometrics’ analytics capabilities, developers are able to view and analyze which audience demographics are responding to which payment options, respond by pushing traffic to the options that convert best, and optimize those conversions to help maximize revenue. Current gaming partners that use Sometrics include Nexon, NHN USA, IMVU, PopCap, BigPoint, Habbo, and many others.
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  • The company also operates GameCoins.com, a centralized place to discover new gaming titles and earn virtual currency to be spent on games. Game Coins can be converted into a publisher’s virtual currency, as well as into Facebook Credits.
  • To date, Sometrics has helped process 3.3 trillion units virtual currency since the company’s launch in 2007. Sometrics also says that gaming partners see an average 15 percent revenue lift through the use of its virtual currency payment solutions.
  • To date, Sometrics has raised $6 million in funding from the Mail Room Fund, an investment consortium that includes the William Morris Talent Agency, Accel and Venrock, as well as AT&T, Greycroft Partners, and Steamboat Ventures.
  • Sometrics will be added to American Express’ Serve digital payment and commerce platform. The credit card giant debuted Serve in March as a way to integrate a variety of payment options into a single account that can be funded from a bank account, debit, credit or charge card. American Express will continue the operation of Sometrics’ current business and will work with Sometrics will allow Serve customers to purchase virtual currencies via the platform. Over time, AmEx plans to integrate Serve into the payment path of the games that Sometrics supports.
  • Of course, American Express isn’t the only credit card company looking to capitalize on the changes taking place in the payments industry. Visa has big plans to dominate mobile payments and the digital wallet, buying virtual goods payments platform PlaySpan for $190 million, as well as acquiring mobile payments company Fundamo for $110 million.
  • But in the past year, American Express has actually been making some interesting partnerships in the payments space, recently teaming up with Foursquare, Facebook and even Zynga for deals. This could help the company dominate social payments and close the redemption loop.
  • And AmEx has been boosting its Serve platform with carrier partnerships, including Sprint and Verizon. Serve has also formed relationships with other partners including TicketMaster, AOL, and a number of gaming companies (however, those names have not been disclosed yet).
Dan R.D.

10/03/03 Beyond Twitter Search Semantic Analysis of the Real-Time Web Beyond Twitter Se... - 0 views

  • What Ellerdale is now doing with Twitter’s 50 million tweets per day is definitely interesting - the service uses an intelligent data-parsing engine to analyze the context of tweets and the links they contain and combines that with other data sources like RSS feeds and Wikipedia to create a real-time search engine and trends tracker that provides more than just a list of tweets - it provides an understanding of the world’s conversations.The best part about all these new partnerships is that we’re about to see an entirely new way to search the web emerge. For quick real-time results, there will always be the major search engines and their more basic lists of tweets, but for true data analysis, we now have incredible new options like Ellendale and all the others.Within each category are conversation topics and sub-topics.any topical page on Ellendale returns an incredible amount of data. There are summaries provided from sources like Wikipedia, Freebase (an online semantic database),
D'coda Dcoda

Why Twitter's Oral Culture Irritates Bill Keller (and why this is an important issue) [... - 0 views

  • Bill Keller of the New York Times has just written a provocative piece lamenting that new technologies are eroding essential human characteristics. I would certainly agree that almost all technologies, especially those with a cognitive element, transform the way we organize, value and manage our intellectual and social lives–-indeed, such complaints were raised, most famously by Plato about how writing was emptying words of their soul by disconnecting them from their living speakers. However, Keller makes not one but at least three distinct claims in his piece. I want to primarily discuss the one that he makes least explicitly and perhaps has never formulated directly himself.
  • first, let’s clarify the other two which are explicit.
  • here are the parts of Keller’s comments which have intrigued me
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  • Second, Keller argues that “there is something decidedly faux about the camaraderie of Facebook, something illusory about the connectedness of Twitter.” This line of argument, that our social ties are being hollowed out by digital sociality, is also fairly common. I’d like to start by saying that it is not supported by empirical research.
  • Increasing numbers of people even make connections online which then they turn into offline connections (See Wang and Wellman, for example), so that even actual “virtual” connections –which I have just argued are less common—are valuable for many communities who otherwise do not have abundant peers around them, say cancer patients or gay youth in small towns.
  • First Keller talks about how we no longer need to remember everything and how his father used to use a slide rule and now there are calculators and who knows their multiplication table anymore… This is a familiar argument from cognitive replacement and I believe it is worth discussing not necessarily because there is something inherently wrong with machines making certain cognitive tasks easier, but I do deeply worry about what this means for valuing humans. Cheaper computers increasingly capable of taking over human tasks means that we face a profound human problem: how will we deal with the billions of people who will be potentially redundant if the only way of measuring a human’s worth is their price on the labor market? For me, this is an important political question rather than a technological lament. It’s not about what machines can do, it’s about the criteria by which we judge the worth of our fellow human beings, and how advances information technology increasingly leads us to devalue each other
  • If the latter were the case, his ire would be more about Google; instead, most of his frustration is directed against social media, and mostly Twitter, the most conversational, and thus most oral of these mediums.
  • The shortcomings of social media would not bother me awfully if I did not suspect that Facebook friendship and Twitter chatter are displacing real rapport and real conversation, just as Gutenberg’s device displaced remembering. The things we may be unlearning, tweet by tweet — complexity, acuity, patience, wisdom, intimacy — are things that matter.
  • Then along came the Mark Zuckerberg of his day, Johannes Gutenberg.
  • But this comparison between Gutenberg and Zuckerberg makes little sense unless you realize that Keller is actually trying to complain about the reemergence of oral psychodynamics in the public sphere rather than about memory falling out of favor.
  • My mistrust of social media is intensified by the ephemeral nature of these communications. They are the epitome of in-one-ear-and-out-the-other, which was my mother’s trope for a failure to connect.
  • The key to understanding this is that while writing did displace the value of memory, the vast abundance of printed material it did something else also, something less remarked upon, both to the shape of our public sphere and also to our psychodynamics. It replaced the natural, visceral human oral psychodynamics with those of literate and written ones
D'coda Dcoda

SHAPE Services' Neighbors Location-Based Messaging Platform Now Available For Its IM+ M... - 0 views

  • SHAPE Services, a leading mobile app developer best known for its IM+ All-in-One Mobile Messenger app, today announced that their new location-based messaging service, named “Neighbors,” is now available as a free update to its IM+ Mobile Messenger.With “Neighbors”, user can now find new real life connections and friends, buy and sell local services and goods using an interactive map, chat with local friends as well as initiate conversations with other people who are nearby, and publish and view local offers and announcements as status updates on their profiles.
  • Features:Location-Based Messaging Functionality – Allows users to find real people in their local area and easily initiate conversations, catch up with local friends and post local announcements.Location Privacy – Easy-to-understand privacy settings for disclosing user location, which includes the user’s ability to define their location as wide as their house, street or city.Interactive Map – With just a tap of the finger users can see the person’s profile and status, allowing the user to visually identify people around them.
  • SHAPE Services also plans to incorporate a unique patent pending augmented reality interface that will let the users look around with a 360 degree camera view.
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    plans to incorporate AR later
Paul Simbeck-Hampson

Identify Website Goal Values & Win: Excellent Analytics Tips # 19 < Test - 0 views

  • #1: Assign campaign codes &amp; track offsite converting goals (micro-conversions).
  • #2: Uniquely track online micro-conversions in offline systems.
  • #3: Get the current "faith based" number from Finance.
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  • #4: Use "relative goal values."&nbsp;
  • #5: Use $1 as the goal value for all the outcomes.&nbsp;
Dan R.D.

Unpacking Badges for Lifelong Learning [25Sep11] - 0 views

  • Author: Sheryl Grant
  • Is there some core definition or badge-ness to explain what makes badges unique?
  • If badges are like degrees, diplomas, grades, or currency -- which many of us have collected and displayed and benefited from -- what's wrong with them? Why are badges worse or better? If badges are visual signs of rank, reputation, membership, and identity, and are just another way to show affiliation, why are they different than, say, titles, clothing, hair, language, accents, bumper stickers, friends, or an alma mater? &nbsp;
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  • Because badges hinge on motivation. Most of the energy in the badges conversation seems to have roots in the different ways people think about motivation, and more specifically about motivation and learning. What motivates learners to learn? What de-motivates them?&nbsp;
  • Where's the line between motivating a learner and manipulating them?
  • For me, the most interesting intersection of the Badges for Lifelong Learning conversation is where learning theories overlap with research into virtual communities, new collectives, commons-based peer production -- whatever you want to call what we do online. A good deal of Internet research is about participation and motivation. If anything connects the badges community, it's seems to be the belief that more participation is better.
  • The communities of practice research links new collectives like Wikipedia with learning and identity, and authenticity is thought to affect people's motivation to learn and participate and reach goals.
  • There's this obscure ID Compensation theory that isn't even on Wikipedia! yet!
  • What if badges are just one more way to represent feedback? What if they're the best, most versatile way to provide feedback, whether that feedback is many-to-one, one-to-one, or many-to-many?
Dan R.D.

Specs that see right through you [05Jul11] - 0 views

  • Boring conversation? Accessories that decipher emotional cues could save your social life – or reveal that you're a jerk
  • The glasses can send me this information thanks to a built-in camera linked to software that analyses Picard's facial expressions. They're just one example of a number of "social X-ray specs" that are set to transform how we interact with each other. By sensing emotions that we would otherwise miss, these technologies can thwart disastrous social gaffes and help us understand each other better. Some companies are already wiring up their employees with the technology, to help them improve how they communicate with customers. Our emotional intelligence is about to be boosted, but are we ready to broadcast feelings we might rather keep private?
  • In a 10-day experiment in 2008, Japanese and American college students were given the task of building a complex contraption while wearing the next generation of jerk-o-meter - which by that time had been more diplomatically renamed a "sociometric badge". As well as audio, their badge measured proximity to other people.
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  • Some of our body's responses during a conversation are not designed for broadcast to another person - but it's possible to monitor those too. Your temperature and skin conductance can also reveal secrets about your emotional state, and Picard can tap them with a glove-like device called the Q Sensor. In response to stresses, good or bad, our skin becomes clammy, increasing its conductance, and the Q Sensor picks this up.
  • Physiological responses can now even be tracked remotely, in principle without your consent. Last year, Picard and one of her graduate students showed that it was possible to measure heart rate without any surface contact with the body. They used software linked to an ordinary webcam to read information about heart rate, blood pressure and skin temperature based on, among other things, colour changes in the subject's face (Optics Express, vol 18, p 10762).
Dan R.D.

Japan's NEC Unveils Hi-Tech Spectacles - NTDTV.com [13Nov09] - 0 views

  • Computer-maker NEC calls them the latest in eyewear for the linguistically challenged. The TeleScouter integrates spectacle frames with a personal mini-computer and a head-mounted display unit. The result is a portable language translator. TeleScouter allows two or more people with no language in common, to hold a conversation. One user will begin the conversation in their native language and, with the press of a button send the recorded words to a remote server where they are analyzed and translated. The server then sends the translation to the receiving user who can read the words in their own language on the head-mounted display unit. While the technology is still in its developmental stages, NEC says a faster unit is on the horizon and that the hope is to break down language barriers. [Kotaro Nagahama, NEC Manager]: "With this you don't have to think about having to translate yourself your own words. All you have to do is speak in your own words and that gets communicated to the other person and you don't have to do any thinking. You just have you use your own language. " But TeleScouter will not be cheap. When it reaches the market it'll sell for around $83,000 although the price will come down over time. If all goes according to plan, NEC says foreign tourists will one day, with great confidence be able to tell their hosts "I see what you're saying."
Marc-Alexandre Gagnon

Top 7 Mobile Commerce Trends in 2011 - 0 views

  • 4. Offers, Offers and More Offers With the daily deals craze dying down post-Groupon IPO, mobile offers are springing up. Google Offers, Google's response to Groupon's daily deals, continues to expand and personalize its deals. It recently stepped into the mobile commerce space with an Android app. Amazon entered the daily deals space with Amazon Local. Mobile commerce isn't a part of the story, but with Amazon's hefty investment in Living Social and an infrastructure far more mature than Groupon's, Amazon may be waiting for just the right moment before really making its move. Meanwhile, daily deals superhero Groupon moved further into the location-based mobile commerce space through a partnership with Loopt. Soon after the Loopt announcement, Groupon launched Groupon Now, which inserts real-time, location-based offers into the daily deals game. Such offers are usually only available for a few hours, do not include the typical Groupon tipping point and are meant for impulsive mobile users.
  • 5. Shop Till You Sit: Tablet Commerce Tablets are all the rage this year. A recent study by eMarketer.com predicts that one in three online consumers will use a tablet at least once a month by the year 2014. Appel iPads are positioned to dominate the tablet market until 2015. So what are people doing on their tablets? Shopping, naturally. And thus the boom of tablet commerce. Amazon.com, the top revenue-producing Internet retailer, naturally leads the pack with a strong tablet-optimized site. Couch commerce, the act of sitting on one's couch and shopping from a smartphone and tablet, saw a strong increase this year - especially after Thanksgiving dinner and on Black Friday. Amazon launched its Kindle Fire tablet on September 28. ReadWriteWeb Writer Jon Mitchell calls it a store with a screen, quite literally suggesting that its sole purpose is to be a media consumption device. As the Kindle Fire continues to gain consumer mindshare and more developers flock to the Amazon Appstore (don't call it the App Store, OK?), we expect more tablet commerce growth in this area. Shopping catalogs designed specifically for tablets will add to the tablet commerce experience. Google launched a shopping catalog app for tablets back in August. Google Catalogs, as they're called, are like "window shopping with your iPad and Android tablet." The only potential problem for retailers? Now they won't have catalog readers' home addresses on hand.
  • 7. Don't Forget The Dongle Dongles refer to a device that is connect to a computer to allow access to wireless or protected software. In the case of mobile commerce, a dongle would be a mobile credit card swiper that attaches to the mobile device. Square, Verisign and Intuit lead the way in dongle innovation. But with Google Wallet and NFCs (near field communications) on the move, do dongles have a future? Square's Card Case digital wallet is a dongle. It lets you pay by saying your name and only your name - if the merchant you visit is in the Square directory. With its dongle reader, Square aims to make mobile payments mainstream. Intuit's recent mobile payments innovation introduce the dongle-to-debit-card. The company wants to make it easier for small- and medium-sized businesses to accept transactions on the go. While Square is the leader in the dongle world, Intuit offers QuickBooks, tax refunds, bank partnerships, health check-ins and other management systems. Dongle providers such as Verifone, Intuit, Erply, ROAMPay, TRUSTe and PayAnywhere will continue to push their products as the space evolves.
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  • 6. Location and Local Groundswell: Chicago to Des Moines to Boston and Back Again The partnership between daily deals service Groupon and location check-in Foursquare was a big one. The two got together and made it happen. Or, as the Groupon blog says, "when we think of mobile addiction beyond Now! we think foursquare, and many of you guys do, too." The idea of positioning daily deals on Foursquare as an "addiction" doesn't exactly insure longevity; rather, it signals imminent burnout. But hey, we'll forgive Groupon's marketing team - with Groupon's stock prices slumping, the company is needs to keep looking for new ways to hit up consumers. Dwolla, mobile payments system based in U.S. mobile payments capital Des Moines, Iowa, seeks to completely sidestep credit cards. Unlike its main competitor PayPal, Dwolla does not snag a percentage of the transaction; instead, it asks for a shiny silver quarter, regardless of the transaction amount. LevelUp from Boston-based SCVNGR brings location-based gaming to the daily deals space. The idea is simple: Users will receive better deals the more they use the system. Much like the "unlocking" of Foursquare badges, LevelUp users will unlock new "levels" of awesome deals with particular merchants as they continue buying. Like its competitor Dwolla, SCVNGR recently began building local mobile payments into LevelUp.
  • Conclusion Mobile commerce is at a tipping point. It has not hit a critical, mainstream mass, however. First, the battle of NFCs vs. mobile wallets vs. dongles will need to settle, with one emerging and the others either following and finding their niches, or disappearing completely. Carrier billing will play a crucial role in how consumers start easing into the idea of mobile commerce. The daily deals space will become more focused on mobile, particularly in the ares of personalization and location-based targeting - people who use their phones are glued to them, naturally, and they must start receiving time-sensitive offers at exactly the right moment. Tablet commerce will continue to expand, as more people buy tablets and engage in "couch commerce." Catalogs, tablet-optimized websites and fast conversion rates make this the perfect platform for capturing consumers who already feel devoted to their tablets. In the dongle space, Square will continue to position themselves as the thought leaders, though they will face a fierce competition from Intuit.
Dan R.D.

Apple feels no heat from Kindle Fire | Crave - CNET [03Nov11] - 0 views

  • Barclays Group analyst Ben Reitzes spoke to Apple CEO Tim Cook and CFO Peter Oppenheimer about the threat the new $199 e-reader/tablet hybrid poses to their uber-dominant iPad. Apparently the two execs were as cool as ice cubes in a fire-proof box on the matter. After the conversation, Reitzes wrote in a note to investors that the low price point will likely make some waves, but that the Android-based Kindle Fire also means more fragmentation in the tablet market--a phenomenon that has helped keep the iPad on top of the heap. Here's more of what Reitzes had to say:
  • While compatible with Android, the Apps work with Amazon products. The more fragmentation, the better, says Apple, since that could drive more consumers to the stable Apple platform. We believe that Apple will get more aggressive on price with the iPad eventually but not compromise the product quality and experience.
  • That remains to be seen. Amazon has so far contended that it's not looking to compete head-to-head with the iPad. The Kindle Fire's specs are significantly more spartan than those of Apple's slate, and--coupled with the disruptive price point--target a completely different type of tablet buyer (the iPad 2 starts at $499).
Marc-Alexandre Gagnon

Wikets, The Social Commerce App With $1.5M In Funding, Rewards Users For Recommendation... - 0 views

  • In September, Wikets, Inc., announced it had raised $1.5 million from venture firms&nbsp;Andreessen Horowitz&nbsp;and&nbsp;Battery Ventures, as well as from six angel investors, to build a new iPhone application that allows users to rate products and share those recommendations with friends. Today, the app has gone live in iTunes.
  • The resulting product is deceptively simple. You make a recommendation, optionally share it with friends via Facebook or Twitter, and then get rewarded in the form of points that can be later turned in for gift cards at online merchants.
  • At launch, Wikets lets you recommend products from its featured partners and from 60 major retailers, including iTunes (music and apps), Etsy, eBay, Amazon, Best Buy, The Home Depot, Wine.com, and others, as well as any place you can pull up on Yelp or Foursquare. You can also scan a product’s barcode, if you choose.
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  • In order to encourage usage, Wikets doles out points for your recommendations, other in-app activity, and, most importantly, your purchases. (100 points = $1.00 USD). These points can later be redeemed for gift cards from select merchants.
  • In the app’s main stream, which includes all the recommendations on the service, there’s a search button to find recommendations from others or to find users by name, plus filters for popular recommendations, nearby recommendations and recommended people. As you browse through this stream, discovering new content, you can tap a button to add items to your wishlist or strike up a conversation around the item in question through a comments feature.
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