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Marc-Alexandre Gagnon

ROI for Social Technologies? In a Word, Squishy | Blogs | ITBusinessEdge.com [18Nov11] - 0 views

www.itbusinessedge.com/...technologies-in-a-word-squishy

roi social technologies

shared by Marc-Alexandre Gagnon on 18 Nov 11 - No Cached
  • a survey administered by Jive Software that found both executives and knowledge workers believe social software will become a necessary part of doing business — even though the return on investment for this kind of software is still pretty squishy. 
  • Improving customer loyalty and service levels and driving increased revenue or sales were among the top reasons for using social software mentioned by survey respondents.
  • they shouldn't become so focused on attaining a hard ROI that they miss opportunities to use social to solve business problems.
  • ...5 more annotations...
  • an article written by Chess Media Group principal Jacob Morgan
  • Morgan noted that while none of the participating organizations were able to offer a projected ROI, all agreed that enterprise collaboration technologies solved business problems, and that doing so was a good enough reason to make the investment.
  • report titled "Social Business Systems: Success Factors for Enterprise 2.0 Applications." According to the survey, which was sponsored by a group of 20 companies that sell social software, just 12 percent of organizations must make a financial business case for social business investments, down from 20 percent in 2010's survey.
  • 27 percent said social applications were considered part of the infrastructure, in much the same way as email or teleconferencing, up from 12 percent last year.
  • In my interview with AIIM President John Mancini about the survey, he told me social technologies were becoming "the digital dial tone for organizations." He said:You wouldn’t have to do an ROI analysis for your email system. These types of systems are going to be adopted in some way, shape or form by most organizations. They decide, “We need this capability. It should be a platform. It’s going to be a core infrastructure.” Then they figure out how much they want to spend. You don’t go through the kind of elaborate analysis you do for other systems, including content management systems, which AIIM does a lot of.
Dan R.D.

5 Valuable Social Media Marketing Tips For Small Businesses [01May10] - 1 views

socialmediaphilippines.com/ting-tips-for-small-businesses

socialmedia business opportunities

shared by Dan R.D. on 04 May 10 - Cached
  • 1. You don’t have to jump immediately into hiring a social media expert.
  • 2. You don’t have to spend on high-tech gadgets.
  • 3. To help you maximize your allotted time for social media marketing, don’t spread yourself too thin.
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  • 4. If you’re worried about tracking ROIs for your social media effort, you can simply ask new customers where they’ve heard about your business.
  • 5. To make it easier for you to stick to your allotted time, it helps to set up an alarm clock for when you need to start working and when your time is up for doing your social media marketing.
  • Dan R.D. on 04 May 10
     
    Keeping it simple.
Jan Wyllie

New measures needed - Why Social Media Customer Service Is A Failure @davidpidsley yy - 0 views

paidcontent.org/...P1

ROI success failure

shared by Jan Wyllie on 07 Oct 11 - No Cached
  • companies must:
  • Empower employees
  • STOP being afraid of your customer!
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  • Improve the customer experience
  • STOP minimizing the value of your customer! They are more influential to you in the post-commerce phase than you can imagine.
    • Jan Wyllie
      Jan Wyllie on 07 Oct 11
       
      Of special pertinentence to Unit4 who have built their business in this precept.
  • the brand of your business is the culmination of shared experiences
  • I personally love the customer; they are my passion and success. I represent them in everything I do. I use their stories to drive change. It is something you may want to do to.
  • Frank Eliason is SVP of Social Media for Citibank in New York. He previously did social media customer service for Comcast,
Dan R.D.

Newswire / Millennial Net, Inc. Receives Best Application of Wireless Sensor Networks A... - 0 views

www.newswiretoday.com/...Wireless_Sensor_Networks_Award

5RFID_IOT

shared by Dan R.D. on 23 Jun 11 - No Cached
  • “Wireless sensor networks are the enabling technology for key applications in defense, health care, home and industrial automation and energy management. Technology leaders have recognized this fact and are providing high end application solutions for their customers based on advanced WSN technology. The Millennial Net Energy Management System which includes LEM energy sub meters, wireless pneumatic thermostats and numerous other devices allow for monitoring and control of commercial, public and light industrial buildings of several hundred thousand square feet with unprecedented scalability and reliability, leading to substantial energy savings and ROIs of around 1 year,” said Dieter Schill, President and CEO of Millennial Net.
  • This gateway connects the networked devices to existing Building Management System via BACnet or communicates with hosted internet-based application for monitoring and control. The devices are designed to work with legacy HVAC systems, fixtures, and appliances, making it unnecessary to upgrade HVAC equipment to save energy. Energy savings are achieved by improved compliance and energy policy enforcement.
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