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Marc-Alexandre Gagnon

Online Video Ad Budgets Expected To Rise Sharply In 2012 | TechCrunch [08Nov11] - 0 views

  • Here’s some good news for web video publishers and producers. Online video advertising budgets are expected to jump sharply in 2012. Brand advertisers who purchased online video ads this year are projected to spend 47 percent more next year. These numbers were released this morning in the second annual “Video State of the Industry Survey” by Adap.tv and Digiday.
  • For advertisers that didn’t purchase any video ads so far this year, 84% say they will include digital video in their campaigns in Q4 2011 or 2012.
  • Advertisers say they are most likely to shift spending away from display and print ads to fund the increased online video spending.
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  • The report, which surveyed nearly 600 advertisers, publishers, and video technology providers, says rates for interactive video ads are up an average of 19 percent over last year.
  • Some other key findings: Brand engagement is the top online video campaign objective. Sharing video via social networks is an important return-on-investment metric for buyers. Rich media overlays, pre-rolls, and content integration are the favorite ad formats. Page-roll, expanding video banners, and post-rolls are the least favorite. Video ad spending on the iPad is up 18%, the highest among all devices. Average CPM for Premium content, broadcast content online: $21-$30 Average CPM for Mid-Tier, professionally produced content: $11-$20 Average CPM for User Generated Content: $0 – $5
Marc-Alexandre Gagnon

Qiuqiu, a Location and Interests Based Discovery Engine For Android Applications | TechNode | TechNode [09Nov11] - 0 views

  • Google’s official Android Market is not available in China, leading to a plethora of independent markets – over 70 at last count. The system works – sort of – but users may find it annoying because you actually don’t know how to find the good stuff. China is still lacking any sort of innovative search mechanism to help people identify the apps they really need in daily life.
  • Discovering the apps should not be boring, and the core value of Qiuqiu is to bring the pleasure of discovering apps during different activities. Qiuqiu’s app search engine is unique because it offers results based on your location, the time of day, and the things you like and do. Each scenario is expressed by a series of apps – education apps for the school day and travel apps for your vacation. It’s a compelling and interesting change from the traditional “editor’s choice” and selected apps lists found in many markets.
  • Qiuqiu, the new app discovery engine is developed by AppChina, one of the leading third party Android markets. The founders are a group of very experienced senior engineers and product managers from STC Bing search technology centre and graduates from Tsinghua, Beijing and Fudan Universities. Being successful in the Android market, as Luo Chuan, the co-founder of AppChina, formerly CEO of MySpace China, said, means suppling the right apps at the right time. AppChina is moving forward to the field of search engine and data mining and try to develop a new way of discovering Android apps most suitable for you.
Marc-Alexandre Gagnon

Best Buy Sends Geek Squad Into the Cloud | Wired Enterprise | Wired.com [07Nov11] - 0 views

  • Best Buy will send its Geek Squad into the cloud, after purchasing Boston-based mindSHIFT Technologies in a deal valued at $167 million.
  • MindSHIFT provides online applications and data center services for small to medium-sized businesses, boasting over 5,400 clients across the U.S., and with the purchase, Best Buy plans to extend its reach into the business world, including the legal, healthcare, financial, nonprofit, and education markets.
  • With its ubiquitous brick-and-mortar stores — and its Geek Squad driving Volkswagon Bugs from IT issue to IT issue — Best Buy believes it’s well positioned to offer cloud computing services to businesses with neither the time nor the resources to support their own IT infrastructure.
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  • The purchase is a way of competing with Amazon’s Web Services and other cloud services that offer applications and infrastructure resources via the net. With its cloudSHIFT hosted desktops, mindSHIFT providers business users with access to standard applications like Microsoft Office, OpenOffice, PDFCreator, and Adobe Acrobat Reader, but it also provides good old-fashioned managed hosting services, helping businesses run websites and other applications in its data centers.
Marc-Alexandre Gagnon

ROI for Social Technologies? In a Word, Squishy | Blogs | ITBusinessEdge.com [18Nov11] - 0 views

  • a survey administered by Jive Software that found both executives and knowledge workers believe social software will become a necessary part of doing business — even though the return on investment for this kind of software is still pretty squishy. 
  • Improving customer loyalty and service levels and driving increased revenue or sales were among the top reasons for using social software mentioned by survey respondents.
  • they shouldn't become so focused on attaining a hard ROI that they miss opportunities to use social to solve business problems.
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  • an article written by Chess Media Group principal Jacob Morgan
  • Morgan noted that while none of the participating organizations were able to offer a projected ROI, all agreed that enterprise collaboration technologies solved business problems, and that doing so was a good enough reason to make the investment.
  • report titled "Social Business Systems: Success Factors for Enterprise 2.0 Applications." According to the survey, which was sponsored by a group of 20 companies that sell social software, just 12 percent of organizations must make a financial business case for social business investments, down from 20 percent in 2010's survey.
  • 27 percent said social applications were considered part of the infrastructure, in much the same way as email or teleconferencing, up from 12 percent last year.
  • In my interview with AIIM President John Mancini about the survey, he told me social technologies were becoming "the digital dial tone for organizations." He said:You wouldn’t have to do an ROI analysis for your email system. These types of systems are going to be adopted in some way, shape or form by most organizations. They decide, “We need this capability. It should be a platform. It’s going to be a core infrastructure.” Then they figure out how much they want to spend. You don’t go through the kind of elaborate analysis you do for other systems, including content management systems, which AIIM does a lot of.
Dan R.D.

iPhone 5 Expected to Have NFC, Help Propel Mobile Payments - 0 views

  • In all the rumor-crazed lead-up to the launch of the iPhone 4S, one feature that was speculated about but never that likely was the inclusion of near field communications. Next year, when the iPhone 5 is actually, finally released, there's a very good chance it will have NFC, according to a report from DigiTimes.
  • Citing sources at Taiwan-based smartphone manufacturers, DigiTimes says Apple's new iPhone will be one of several devices to ship with NFC in 2012, although we expect the sometimes faulty iPhone rumor mill to churn on until the device is unveiled next year.
  • If the iPhone 5 does include NFC, it will be far from the first smartphone of its class to include the technology. In typical Apple fashion, while it may not be the trailblazer, it's sure to popularize the feature and push it toward widespread adoption. Some say the iPhone's inclusion of NFC could propel the technology's penetration from below 10% to more than 50% in just a few years.
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  • The unveiling of the iPhone 5 is still several months away, so any speculation this early in the game can turn out to be fruitless. We expect to see this particular rumor evolve in the coming months as analysts weigh in and supply chain sources leak purported details.
Marc-Alexandre Gagnon

RIM and Telefonica team up on NFC mobile payments pilot - IT News from V3.co.uk [24Nov11] - 0 views

  • Research In Motion has staked its claim as a leader in the mobile payment and Near Field Communications space with the announcement of a new pilot project which will see Telefonica employees at the network operator's Madrid headquarters able to pay for goods in local retailers with their BlackBerrys.
  • The Telefonica Wallet for BlackBerry project will allow users of the NFC enabled BlackBerry Bold 9900, BlackBerry Curve 9360 and BlackBerry Curve 9380 handsets to pay by touching their device against a reader in participating stores.
  • The SIM-based NFC technology stores funds and transcation details electronically on the phone's chip while at the front end an application on the device allows user to choose which cards they want to use, as well as get account balances.
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  • The pilot is set to be rolled out to Telefonica employees worldwide and, if successful, could be a precursor to commercial services rolling out from next year, according to the network giant.
  • The news comes as Barclaycard and Visa Europe announced that the O2 arena in London will be rolling out more than 250 contactless card readers across the venue to allow users with contactless cards or NFC enabled phones to pay more quickly and easily.
  • Barclaycard and Orange in May announced their SIM-based Quick Tap payment service for NFC enabled mobile phones, starting with the Samsung Tocco Lite.
Marc-Alexandre Gagnon

Like Dwolla, SCVNGR is Building Local Mobile Payments Groundswell With LevelUp [24Nov11] - 0 views

  • Location-based social game mechanics are not inherently transactional. That is where the company's newest product, LevelUp comes into play. Take merchant offers, location, game mechanics and make then transactional and you have an idea what LevelUp is trying to do in the mobile payments space.
  • LevelUp is the path and it dives deep into the fundamental nature of payments, merchants and how people interact with money.
  • How Does LevelUp Work?
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  • Levelup is a mobile payments system at its core. It currently has 100,000 users across four cities (Boston, New York, Philadelphia and San Francisco) with 600 merchants signed up.
  • The basic payment structure is that LevelUp provides the merchants with an Android smartphone with a QR code reader and consumers with the LevelUp app that has a personalized QR code that effectively acts as the interface to their wallet
  • Users tie their debit/credit cards to the QR code in LevelUp's app. The security behind that is what could be considered a triple-blind token system. No actual payment information is being stored on the device (unlike the Google Wallet, for instance) and there are three steps from the phone to the bank to obfuscate where the payment is actually coming from.
  • Then there are the deals and game mechanics. When merchants sign up, they are prompted to give buyers a credit.
  • The more times that people pay with LevelUp, the more opportunities for credit to be accumulated (hence, the notion of leveling up to a new offer).
  • About 45% of users return to pay full price at the merchant and users on average use LevelUp about twice per week. The location system comes in by seeing on a map in the app what merchants close to you are using the service and what kind of deals they have.
  • "With LevelUp being transactional, we wanted to make it as fundamentally simple as humanely possible," Priebatsch said. "Frankly you should never have to do anything other than just pay with it and good things should happen to you and that should make you want to keep using it."
  • LevelUp has a certain type of groundswell that other local mobile payments options do not. In that way, LevelUp's closest kindred spirit is more likely to be Dwolla than it is something like Square or Google Wallet
  • There has been talk of SCVNGR being acquired but it is more likely that the company will eventually make partnerships with other ground-swell mobile payments companies like Dwolla.
  • What LevelUp and Dwolla have done is created a local ecosystem of merchants willing to use mobile payments in their communities. This is the bottom-up approach and, as of yet, is proving to be as effective than the top-down approach taken by companies like Google and PayPal.
  • What are the pain points for mobile payments? For the consumer, it is having the app and the ability to tie it to a payments process. LevelUp cuts down on the pain points by having the ability to tie the wallet to a debit/credit card through its triple-blind token system and using QR codes.
  • According to Priebatsch, QR codes are not necessary to the process. Any interface (like NFC) will do but the QR code is working for now and LevelUp can work with any device that can project a black and white image
  • This is where Priebatsch starts to get deep into the nature of payments and the notion that money is nothing but a form of information that transfers from one point to another. Priebatsch's grand plan, that translates well to a five to 10 years down the road for the company, is to bring the payments process down to "interchange zero" where the cost of moving that information from Point A to Point B is next to nothing.
  • Here is the philosophy, according to Priebatsch:
  • People will eventually make the flow of money more and more efficient, and the cost of transferring information, or money as information, will eventually converge to zero. This concept is something that we describe as "interchange zero". And as money flows frictionless-ly, all sorts of great things happen around that. You get to pay less at the store because the business does not have to pay interchange on top of their prices.
  • The really fascinating thing with that, is that a new monetization model needs to be found for the payments industry because somebody needs to make the $50 billion dollars a year to actually support the whole thing. And I believe, and I have a game mechanics background, that the way that that money is going to be replaced, as the idea of me paying you to just move money back and forth goes away, the way that people are going to make money on payments is taking the information inherent in payments and applying a series of game mechanics.
  • To create a series of actions which get consumers to spend more and come back more often. And this help the business make more money off of each transaction. So the payment, as a utility, will be frictionless, and the money will flow to the company, enterprise, person, organization who can add the most value to the transaction."
D'coda Dcoda

Spread Your Wings- Get More Retweet Action Today - 0 views

  • Twitter offers a great way to get your information spread far and wide: the retweet.
  • Making Re-Tweet Ready Posts Make sure your post info has room for your original info plus a retweet. If your original post is close to 140 characters, the person retweeting has to edit your post to send it back out. Smells like work? People won’t make extra effort to retweet you if they have to edit your posts. Make sure you use URL shorteners like bit.ly or is.gd or ow.ly (there are dozens) to get back more of your real estate. If you’re going to tweet a URL, give folks a sense of what they’re clicking into. For instance, I use (video) or (youtube) when pointing to a YouTube video. And make sure you use (NSFW) on things that are Not Safe For Work. The more helpful or entertaining your tweet, the more likely people will take an action. The more jumbled with @ names and multiple urls and hashtags your tweet is, the less likely it will be retweeted. People will gladly retweet causes (unless you fatigue us). Starting a tweet with an @ means that a good chunk of folks won’t see it.
  • Retweet other people and promote other people 15x to every 1 time of your effort. Don’t tweet every damned thing you write about or do. Folks will fatigue quickly. Befriend and add value to the best retweeters. It’s a live network, a human network, a give-and-take relationship. That’s it. That’s how I do it. What about you? How are you getting it done? Photo credit Mike Baird ShareThis Tags: communication, howto, socialmedia, twitter ChrisBrogan.com runs on the Thesis Theme for WordPress Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks. With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like ChrisBrogan.com, but also to enable the site to run far more efficiently than it ever has before. Go on a guided video tour of Thesis and see the amazing things you can do with this theme! Seriously, you’ll love it. Check out the Thesis demo site See more Thesis-based sites in the gallery showcase
D'coda Dcoda

India's copyright bill gets it right - Boing Boing - 0 views

  • India's new copyright bill sounds like a pretty good piece of work: it declares private, personal copying to be "fair dealing" (like US fair use) and limits the prohibition on breaking DRM so that it's only illegal to do so if you're also violating copyright. That means that you can break the DRM on your iPad to move your books to your Kindle or vice-versa. It also makes it legal to make, distribute and sell tools to accomplish this.
Dan R.D.

10/04/20 How future historians will use the Twitter archives - 0 views

  • It’s a good question: archiving all of Twitter - can any sense be made of it when the context has passed?
  • Hence the decision by the Library of Congress last week to store the complete archives of Twitter. Starting six months from now, every last tweet—currently produced at a rate of 50 million a day—will be saved on an LoC hard drive and will presumably be accessible to historians for … well, forever.
  • But the decision to archive Twitter takes digital preservation to a new level of detail. In the past, all archives, even digital ones, had to be selective.
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  • The trick will be organization. Hashtags—the # symbols people use to create discussion threads, such as #ashtag for the Iceland volcano cloud and #snowpocalypse for the February snowstorm that swept Washington, D.C.—are a start. But many tweeters don’t bother to tag their posts.
  • The answer is: both. On the one hand, there’s more useful information for historians to sift. On the other, there’s more useless information. And without the benefit of hindsight, it’s impossible to tell which is which.
D'coda Dcoda

Facebook's Hidden Hate Button - - 0 views

  • Perhaps the saddest thing about Facebook (note: I do think there are good things) is that most users seem utterly unware of the way Facebook is changing things; unaware of FB’s ever-changing Privacy settings; little idea about how expansive the recent f8 announcements could be (in fact I’d say a huge percentage of users don’t even know what the heck f8 is or what its impact may have); and perhaps wholly uprepared when their profiles and their data are streaming out in the open publicly. Most users are using FB strictly to post pictures and update their status in the literal way in which FB was designed - no sense of re-purposing the software in broader ways. On one hand, it’s great that we can all share our experiences with each other; on the other hand it’s worrying that more users aren’t educated enough about the fundamental nature of these media to make smart connections back to their own lives.
  • Furthermore, if Facebook becomes the primary place where people congregate, purchase, publish and share, it will become imensely important that users are proficient and savvy and creative in using it *for* their interests as citizens and not against them. The smallest tweaks in any software can have major implications in their use. Imagine if Facebook had a Hate button. I agree with Scoble: I hope we never see something like that. …But I have a feeling, there’s a Hate button hidden deep within our collective social experience and dynamics just waiting to surface its ugly head in the not-too-distant future. Recommend on Amplify                
D'coda Dcoda

The Internet's Broken Promises - 0 views

  • The Internet Has Been a Force for Good” No. In the days when the Internet was young, our hopes were high. As with any budding love affair, we wanted to believe our newfound object of fascination could change the world. The Internet was lauded as the ultimate tool to foster tolerance, destroy nationalism, and transform the planet into one great wired global village. Writing in 1994, a group of digital aficionados led by Esther Dyson and Alvin Toffler published a manifesto modestly subtitled “A Magna Carta for the Knowledge Age” that promised the rise of  “‘electronic neighborhoods’ bound together not by geography but by shared interests.” Nicholas Negroponte, then the famed head of the MIT MediaLab, dramatically predicted in 1997 that the Internet would shatter borders between nations and usher in a new era of world peace. Read more at www.foreignpolicy.com
D'coda Dcoda

Augmented Reality Powered By String [16May11] - 0 views

  • If you are already familiar with AR you’ll notice that String lives somewhere in middle of fiduciary markers and natural feature tracking. Tracking images combines the high contrast black border of a marker and a complex natural image in the centre. This mix actually works well. With a marker users can identify it as having special significance when presented to a camera (much the same way users identify QR Codes as having significance). With NTF images the challenge is telling the user that the image as has significance without providing a large amount of instructions. Combining the two therefore goes someway to solve the identification problem. The String SDK which is currently available for iOS with an Android version in the works is powerful enough to build some pretty amazing solutions. I normally say that any AR demo is only as good as its 3D objects, that’s still true as eye candy sells, but String does an amazing job of recognising the markers even in poor lighting.
Dan R.D.

ePayments Week - Mobile payments target the point-of-sale [26May11] - 0 views

  • Bling's system, you may remember, worked by attaching an NFC-enabled sticker on the back of phones. Users could then tap the phone onto specialized hardware (the Blinger) at the register and Bling could debit the user's PayPal account to pay the merchant.
  • Unless you have a Sprint Nexus S 4G on Sprint, you'll be attaching an RFID tag onto the back of your phone if you want to try out Google Wallet this summer. Google Wallet is an Android app, so presumably even though the RFID hardware is a sticker, the system won't work on any non-Android phones. Even so, Google should be applauded for getting its program rolling without having to wait on the handset makers.
  • Ryan Kim on GigaOm has a good write-up detailing Google's partners in the effort and the likely gains to NFC as the dominant mobile payment platform.
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  • Google plans to bring its own Groupon-like daily offer to a wide audience after its current trial in Portland, Ore., and it will integrate those discounts and others into the tap-and-pay scheme where that works.
D'coda Dcoda

Research: The Educational Value of Serious Games [11Mar11] - 0 views

  • Literacy has evolved beyond the definition of the ability to read and write. Literacy now includes the ability to seamlessly interpret on-screen information, such as the graphics in a videogame, and the ability to rapidly decode symbols. To be effective, gamers must be able to quickly decipher each game’s symbols and conventions, which is essentially what good readers have to do in terms of deciphering the alphabetic code.
  • Serious Games are not replacing literacy activities, they ARE literacy activities.
  • Literacy specialists are just beginning to investigate how reading on the Internet affects reading skills. Students are developing new reading skills that are neither taught nor evaluated in school.
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  • Educational practices need to recognize today’s participatory culture and to find different ways of delivering content. Today’s new cultural competencies include the ability to navigate across different kinds of media and to “mashup” the various media content. Games are the ideal model for combining content in different ways and incorporating problem solving. There is a need for educators need to see games as an alternate learning system.
  • Games today can be divided into entertainment and Serious Game categories. Games are getting much more realistic, and can be incredibly motivating. The use of Ggames as entertainment may be dwarfed by Serious Game applications
  • Videogames, based on the training of socially valued practices, will create an educational system in which students learn to work and think as professionals. The purpose is not to train students for these professions, but rather to provide students with an opportunity to see the world in a variety of ways that are fundamentally grounded in meaningful activity and aligned with core skills, habits, and understandings of a postindustrial society. Games will help students create representations of professional knowledge.
  • Videogames are very effective at teaching logical, consequential thinking. U.S. Army studies indicate playing videogames as much as ten hours can improve the ability to process visual information and improve overall spatial orientation skills.
  • Games involve participation in collective intelligence, and blur the distinction between the production and consumption of information. They emphasized expertise rather than social status. They promote international and cross-cultural media and communities.
Jan Wyllie

The Human Algorithm [20May10] - 0 views

  • A common mistake for those seeking to cope with this profound disruption is to confuse technology with innovation. Algorithms, apps and search tools help make data useful but they can’t replace the value judgements at the core of journalism.
  • Genuine innovation requires a fundamental shift in how journalists think about their role in a changed world. To begin with, they need to get used to being ‘curators’; sorting news from the noise on the social web using smart new tools and good old fashioned reporting skills.
  • I find it helps to think of curation as three central questions: * Discovery: How do we find valuable social media content? * Verification: How do we make sure we can trust it? * Delivery: How do we turn that content into stories for a changed audience?
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  • With some like-minded souls, I founded Storyful in early 2010.
  • he only way a curator can ultimately sort news from noise is to join the social media conversation which emerges from news events. Not just listen, but engage directly, openly and honestly with the most authentic voices.
  • Every news event in the age of social media creates more than a conversation, it creates a community.
  • When news breaks, a self-selecting network gathers to talk about the story. Some are witnesses – the creators of original content – others are amplifiers – passing that content on to a wider audience. And in every group are the filters, the people who everyone else looks to for judgement.
  • Twitter is the door to that community.
  • We had more profound experiences of this Human Algorithm at work in recent weeks, most notably with reports of mass graves being discovered outside the besieged Syrian town of Deraa. Interaction with Facebook groups led us to Twitter conversations and YouTube videos. E-mail conversations with US-based academics has led us to key translations and satellite imagery.
  • This is the ‘Human Algorithm’ at work; the wisdom of a social media community harnessed through open, honest and informed engagement.
  • Storyful judges the credibility of a source on social media by their behaviour and status within the community
  • Proximity to the event. • Established journalistic, academic, or official credentials. • Past behaviour on the social web. • Status withi
  • established activist/political/social media group.
  • it is the oldest journalistic skill of all which gives this process meaning and that is engagement.
Dan R.D.

The Future of Sleep: Augmented Reality to Revolutionise our Slumber - 0 views

  • By 2030 we will be able to manage the contents of our dreams as in the movie ‘Inception’.
  • Remote virtual love making will be possible by 2030, allowing individuals to connect with their partner whilst away from home.
  • By 2030 it will be possible to diagnose some medical conditions by monitoring sleep patterns. Sleepwear featuring electro-responsive fabrics will enable measurement of skin conductivity (indicating stress or relaxation states), pulse, blood pressure and quality of heart signals.
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  • Active contact lenses will allow sleepers in the future to watch TV, watch movies or check emails as they fall asleep. The lenses will be worn under the eyelids and deliver high quality 3D images directly onto the retina.
  • Futurologist Ian Pearson said: “Hotels in 2030 will offer customers a bespoke room and experience on every visit. Lonely business travellers will be able to turn their hotel room into their bedroom at home and with augmented and virtual reality, they can even share the experience with their partner anywhere in the world. Leisure travellers will be able to bring their favourite sights, sounds and smells into their hotel room for the ultimate stay.” Shakila Ahmed, spokesperson for Travelodge, said: “Technology affects our lives in so many ways it is only a question of time before it impacts on the experience of sleep. As part of our commitment to ensuring our guests get a good night’s sleep, we are always looking to the future and at new and different ways of improving our guests’ stay, whether it is by offering dream menus or home-from-home 3D uploads.”
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SHAPE Services' Neighbors Location-Based Messaging Platform Now Available For Its IM+ Mobile Messenger [11May11] - 0 views

  • SHAPE Services, a leading mobile app developer best known for its IM+ All-in-One Mobile Messenger app, today announced that their new location-based messaging service, named “Neighbors,” is now available as a free update to its IM+ Mobile Messenger.With “Neighbors”, user can now find new real life connections and friends, buy and sell local services and goods using an interactive map, chat with local friends as well as initiate conversations with other people who are nearby, and publish and view local offers and announcements as status updates on their profiles.
  • Features:Location-Based Messaging Functionality – Allows users to find real people in their local area and easily initiate conversations, catch up with local friends and post local announcements.Location Privacy – Easy-to-understand privacy settings for disclosing user location, which includes the user’s ability to define their location as wide as their house, street or city.Interactive Map – With just a tap of the finger users can see the person’s profile and status, allowing the user to visually identify people around them.
  • SHAPE Services also plans to incorporate a unique patent pending augmented reality interface that will let the users look around with a 360 degree camera view.
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    plans to incorporate AR later
D'coda Dcoda

Building Mobile Web Apps the Right Way: Tips and Techniques [09May11] - 0 views

  • Here’s a quick breakdown of the big differences between desktop and mobile platforms: Mobile device hardware is smaller and generally tends to have lower hardware resources than desktops/laptops. Smaller screens bring about different design considerations and challenges. Touchscreen technology introduces new interaction concepts that differ from traditional input devices (keyboard and mouse). With a mobile device, internet connectivity is not always as reliable as a hard-wired broadband connection, which means internet connectivity is a concern and data transfer could be significantly slower. Although these sound as if they are hurdles to get over, with careful thought and consideration, there’s no reason why they should be. Touchscreen technology is exciting. The smaller screen design will really make you think about how to get the user to interact with your mobile web app in the most satisfying way possible. What we should really be doing is looking at the list of differences above and seeing opportunities to deliver our content in a different way. Building mobile web apps will be a paradigm shift from traditional web development and web design.
  • In the next sections, we will discuss development/design considerations, as well as concepts and techniques for building mobile web apps.
  • Leveraging CSS3 Mobile web browsers these days are pretty advanced. Android devices use a mobile version of Google Chrome, whilst the iPhone does the same with Apple’s Safari. Some mobile devices come with mobile Opera and others allow you to install a browser of your choice such as mobile Firefox. So we’re talking about some pretty good browsers in terms of CSS3 and HTML5 feature support. CSS3 allows us to render things through code that would previously have required an image. We can use color gradients, draw rounded corners, create drop shadows, apply multiple backgrounds to HTML elements, and more — all of which can help improve performance and decrease development times.
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  • Dealing with Image Performance We want to try to get rid of as many images as we can. For the images we keep, we want them to be as lightweight as possible. If images are a necessity for particular parts of your mobile web app design, then there are a couple of extra steps we can use to trim off any excess fat from your files.
  • Use Adobe Fireworks for Transparent PNGs
  • Using ImageAlpha If Fireworks sounds like too much of a bother, check out ImageAlpha. Once installed, all you need to do is drag your images into its main window and then tweak the export settings to remove excess data from the images.
  • To learn more about using PNGs in web designs, see the Web Designer’s Guide to PNG Image Format.
  • Keep File Sizes Small
  • If you look at a typical application interface via your smartphone, it’s almost guaranteed that you’ll find CSS3 being used.
  • By using CSS3, we can reduce data transfer — particularly images and possibly excess HTML markup. We let the browser and the device do the work to render the interface more quickly.
  • HTML Canvas If you fancy a little more work, then you can improve speed even further using the canvas element. Although using CSS gradients eradicates the loading of a physical image, that method still causes the device’s rendering engine to construct an image in the browser, which can result in a performance reduction depending on the device and browser.
  • Hardware Acceleration When it comes to mobile web apps, Apple’s mobile devices are a major consideration that we need to be aware of because of the current popularity of the iPhone and iPad. Safari 5 (on all platforms) brings hardware acceleration into the mix. If you’re not familiar with the feature, Apple describes it as follows: "Safari supports hardware acceleration on Mac and PC. With hardware acceleration, Safari can tap into graphics processing units to display computing-intensive graphics and animations, so standards like HTML5 and CSS3 can deliver rich, interactive media smoothly in the browser."
  • Be Cautious of CSS3 Rendering Performance As brilliant as CSS3 is, certain properties can slow down a web page. WebKit-based browsers, for instance, really seem to struggle with shadows in particular, so just be careful that you don’t apply too many of these to elements of your interface until the issue has been resolved.
  • Consider the Offline User Experience Finally, let’s briefly discuss HTML5 offline data storage.
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    Very useful, but visit site for complete "how-to"
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INFOGRAPHIC: Why Do We 'Check-In' On Location-Based Services? [16May11] - 0 views

  • The infographic which outlines who does and doesn’t use location-based services and why, states a number of concerns regarding the use of these services. First, 50 percent of users don’t have smartphones (I was once among this group and have since been unable to imagine life without it). 48 percent of non-users cited privacy concerns, which is very understandable because it was at the root of my apprehension until I realized I control my own privacy when using these services, and 49 percent had no motivation.
  • Motivation to use location-based services like Facebook Places, which is utilized by 90 percent of people who “check-in” anywhere online, shouldn’t be waning. Companies should be offering more promotions to bring in local costumers because it’s basically free advertising! 54 percent of current users use the services for discounts and coupons and 44 percent of non-users would consider using a location-based service for discounts and coupons. Why aren’t they converted? There’s just not enough good deals, in my opinion.
  • What’s also interesting is users are more likely to check-in with large brands (perhaps this is because those are the ones that often offer promotions) but less likely to share those check-ins with friends. When it comes to the social aspect of sharing your location, who cares if you went to Panera for lunch? Friends want to know about the cool mom-and-pop places they’ve never heard of.
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    Go to the site for the infographic, provides invaluable insight to brands who are wondering how to utilize LBS to bring in revenue.
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