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Naturally, Ashley Madison's specialty is guaranteeing privacy and anonymity for its customers (well, that and "an affair to remember!"). Users choose whom they share their photos with. Conversations on the site are password-protected. When users delete their accounts, also deleted is all evidence that they were ever members of the site. All messages and correspondence, photos, and personal data -- gone.

And now, Ashley Madison is giving privacy lessons to the big boys.

To battle smartphone location-tracking, Avid Life has released a new privacy application called iWipe. Completely free to download and use, iWipe not only erases an iPhone's entire location history, it also prevents future tracking.

At present, you need a Mac to download and use iWipe (it is not a straight phone app) and then sync your phone to your Mac. A Windows version has been announced as well (it was due for last week, but has not yet been released as of press time). Avid Life is also considering versions of the iWipe utility for other smartphone platforms, such as Google’s Android (which also geo-tracks its users).

One blogger from tech site Mashable found this week that Google's Ad Preferences page assume that she was middle-aged - and a man, simply because her interests included technology and computing.  The profile page, called Ad Preferences, is hidden away inside a settings menu in Google Accounts, but can be accessed directly here. This sort of in-depth profiling raises alarm bells with privacy activists. 'Consumers have increasingly digital lives and they are developing an unfathomably large data trail every day,' says Rainey Reitman, activism director for privacy group Electronic Frontier Foundation. 'There has never been another time in history where privacy was under the kind of assault it is today.'You can opt out of the tracking, or manually edit your details. Google also  does not store information on controversial subjects such as pornography. The Ad preferences page came to public attention following a sweeping change to 'privacy policy' which comes into effect on March 1, although the preferences page was launched some time ago. YouTube data, Gmail information and search data will all be used to build up ever more accurate advertising profiles and also the company claims it will make searches more personalised.

He showed an example of this with the studio's new hit, Kung Fu Panda 2, which will be marketed using in-store signage at major retailers like Walmart and Target. The signs feature QR codes that, when scanned, make an AR-enabled app available to end users

Mobile is "Digital 6th Sense" Dr. Jacobs concluded the keynote by looking forward into the future of mobile, calling mobile our "digital 6th sense" which will become the primary way we interact with the world around us. Your phone will listen and see everything using the sensors connected to your body, sensors out in the environment, the people around you and more - and it will adjust itself accordingly. Imagine a phone that adjusts to your mood, or your vital signs, he said. "You are the creators of this experience," Jacobs said, speaking to the developers in the audience. Qualcomm just wants to "free you up to do what you do best: innovating."

The company also operates GameCoins.com, a centralized place to discover new gaming titles and earn virtual currency to be spent on games. Game Coins can be converted into a publisher’s virtual currency, as well as into Facebook Credits.

To date, Sometrics has helped process 3.3 trillion units virtual currency since the company’s launch in 2007. Sometrics also says that gaming partners see an average 15 percent revenue lift through the use of its virtual currency payment solutions.

To date, Sometrics has raised $6 million in funding from the Mail Room Fund, an investment consortium that includes the William Morris Talent Agency, Accel and Venrock, as well as AT&T, Greycroft Partners, and Steamboat Ventures.

Sometrics will be added to American Express’ Serve digital payment and commerce platform. The credit card giant debuted Serve in March as a way to integrate a variety of payment options into a single account that can be funded from a bank account, debit, credit or charge card. American Express will continue the operation of Sometrics’ current business and will work with Sometrics will allow Serve customers to purchase virtual currencies via the platform. Over time, AmEx plans to integrate Serve into the payment path of the games that Sometrics supports.

Of course, American Express isn’t the only credit card company looking to capitalize on the changes taking place in the payments industry. Visa has big plans to dominate mobile payments and the digital wallet, buying virtual goods payments platform PlaySpan for $190 million, as well as acquiring mobile payments company Fundamo for $110 million.

But in the past year, American Express has actually been making some interesting partnerships in the payments space, recently teaming up with Foursquare, Facebook and even Zynga for deals. This could help the company dominate social payments and close the redemption loop.

And AmEx has been boosting its Serve platform with carrier partnerships, including Sprint and Verizon. Serve has also formed relationships with other partners including TicketMaster, AOL, and a number of gaming companies (however, those names have not been disclosed yet).

The company also recently launched a mobile version of UltimatePay, which gives smartphone developers a way to deliver a one-click payment experience to mobile gamers, and provide a comprehensive payments offering. The mobile focused platform allows players to view their balance and transaction history, while allowing them to purchase items in-app without ever having to leave the game

As virtual goods becomes a booming business, PlaySpan has reaped the benefits of technology and media companies looking to incorporate virtual goods into their platforms.

Visa says that ecommerce sales, which reached an estimated $948 billion, are a big growth area for the company. Approximately 45 percent of U.S. online spending takes place on Visa’s network today and for Visa’s fiscal first quarter 2011, the company reported 25 percent year-over-year growth in ecommerce payment volumes globally. Visa is going to use PlaySpan to capitalize on the growing digital goods market, which generated an estimated $25 billion in consumer spending globally in 2010 and is expected to reach $280 billion by 20143.

The acquisition is even more impressive when you conside that the company was founded by 12-year-old, Arjun Mehta, in 2006. PlaySpan is actually run by the teenager’s father, CEO and co-founder Karl Mehta.

For example, Square will be adding in-depth merchant analytics to its iPad experience, allowing merchants to access information about which inventory is selling well, and what they can do to help make more money. Rabois tells me it’s about providing data insights from transactions and interactions, and giving these small businesses the tools that big businesses and retailers can afford. As for focusing just on the iPad, he says that if there is an Android tablet that has traction, Square will invest in a comparable Android tablet offering.

Another product area where Square will be continuing to focus its efforts is on Card Case, which is a virtual card case (via a mobile app) that consumers fill with ‘cards’ of all the merchants they visit and buy from who accept Square. These mobile cards include locations, merchant contact info, coupons, order and purchase history and more. Users can also use Card Case to ‘pay with their name’ and even enable hands-free payments.

Rabois explains that Card Case has seen major traction amongst consumers, and is on the same growth trajectory (in terms of usage and engagement) as Square was when it first launched to the public in 2009. One area where the startup will be innovating is personalization, and helping merchants to provide a more individual, personalized experience based on interactions to each customer.

As for transaction volumes, Rabois declined to give us any exact numbers but did say that transactions have hit way north of $11 million per day on a number of days in the past few months.

Armed with over $100 million in new funding, Square is also preparing for international expansion within the year, which was revealed at the time of Branson’s investment.

With the major product innovations set to take place this year, Rabois tells me that Square is also looking to triple its employee count in 2012. Currently, Square has a staff of 200 employees, up from around 40 at the same time in 2011. Most of the hiring will be of engineers, specializing in a variety of areas including iOS, Android, Ruby, back-end infrastructure and more.

In the end, Square’s 2012 goals are still aligned to the startup’s core principle: to help small businesses everywhere accept credit cards. Rabois says that there are still 26 million businesses in the U.S. that don’t accept credit cards, and he expects to convert a “huge fraction of them” this year. Stay tuned.

"Look, this is engineered for a constrained environment," Piper emphasized. "But because of that, [these devices] are actually extremely efficient at doing things like conserving battery, and using very low bandwidth. So [MQTT] is actually a fairly sensible protocol for both the machine-to-machine (M2M) space that we're addressing with the Eclipse announcement, and also the mobile explosion as well. All these devices need to be connected."

"It's not as such about replacing the Web; it's about enabling devices to talk to the Web," says Piper. "And these devices are unlikely to have user interfaces; they're really about just collecting data."

IBM's model (like all IBM models through history) is layered and given a mnemonic. There are three classes of devices: intelligence, interconnect, and instrumentation. Unlike Microsoft's model, which argues that intelligence can be driven completely to the edge at the device level, IBM maintains intelligence at the core, maybe even in the cloud. Instrumentation, on the other hand, doesn't need to be all that intelligent. In fact, it can be essentially autonomic. But it can still communicate, and MQTT would be its protocol.

"When you look at the wire trace of an HTTP packet, you end up with a lot of stuff in the headers which you don't see as a user," he tells RWW. "HTTP was designed for getting documents to a user interface. And it's been kind of bent and twisted into being used for inter-application and server-side communication, and that's fine when you have the bandwidth. But if you just want to send, 'The temperature is ___,' and then send 61.7, 60,7, 61.7, every five seconds, you really don't want to be doing a full HTTP post to send that information to an endpoint. So [MQTT] is asynchronous push; it's not request/response, which is what HTTP is."

Current networks of devices, such as Cisco routers, utilize small packets of health and status data that some literally call "weather reports." They're sent at specific intervals, and when they don't arrive on time, servers conclude something may be wrong. Such "weather reports" have been said to constitute a majority of the actual messages sent between routers and other devices at the lower levels of the Internet.

"We see ourselves being an aggregator of services and payments. As a mobile business we are uniquely positioned. Telefónica across the world has 190 million customers, and we know everyone's payment history and credit references."

Location-based advertising, which O2 has already started using in the UK, is also being tipped to become a "major product line" with the increasing use of smartphones, Key explained.

"Customers can opt to receive a voucher on their mobile phone. We know when a customer is wandering past Starbucks [for example], and can send a barcode asking them if they want to go inside and get 50p off a latte," he said.

"Location-based is customer specific and is win-win. The retailer benefits, the customer benefits and [O2] sits in the middle and benefits as well."

The trick will be organization. Hashtags—the # symbols people use to create discussion threads, such as #ashtag for the Iceland volcano cloud and #snowpocalypse for the February snowstorm that swept Washington, D.C.—are a start. But many tweeters don’t bother to tag their posts.

The answer is: both. On the one hand, there’s more useful information for historians to sift. On the other, there’s more useless information. And without the benefit of hindsight, it’s impossible to tell which is which.

Most of the tech created at the conference was aimed at Egypt's upcoming elections, which civil-society activists have been obsessively monitoring. The upcoming vote is expected to be the first free election for a leader in Egypt's long, long history. Elections are expected to occur in October or November; the ruling military junta has been unclear on the exact date.

The conference's most intriguing result was a platform for crowdsourcing the new Egyptian constitution. The platform, which appears to have drawn inspiration from a similar project in Tunisia, allows users to simultaneously browse constitutional texts from multiple countries, propose articles and ideas online and to collaborate on compiling the ideas into a workable text. Owing to Egypt's special circumstances, the platform also contains extensive provisions for off-computer use--many Egyptians simply don't have regular access to either a computer or the Internet.

Other projects worked on at the hackathon included a web platform for training Egyptian election monitors and an interactive tool that allows voters to explore the policies of various parliamentary candidates.

Badge winners get a one-year Foursquare Friends Membership at the library that comes with exclusive member-only perks such as the opportunity to win free NYPL event tickets and participate in behind-the-scenes tours

The library has also designed an app-based overnight scavenger hunt called “Find the Future: The Game.” On May 20, 500 pre-registered participants will complete tasks during a special launch event, before the game goes live to the public on May 21. The tasks encourage players to explore the library and historical objects such as the Declaration of Independence.

JetBlue Airways In January 2011, JetBlue Airways became the first U.S. airline to announce an integration between their frequent flyer rewards program and Facebook Places. JetBlue GoPlaces participants receive 25 TrueBlue frequent flyer points every time they check in to an official JetBlue airport location using Facebook Places. Those who accumulate 5,000 or more points can trade them in for free flights. While this is not exactly immediate gratification — it takes 200 airport check ins to earn a free flight — it’s still noteworthy.

On the portable gaming front things are moving -- but slowly. Over the past seven or so years Nintendo and Sony have both been slowly refining their portable systems of choice, but not even Nintendo's glasses-free 3D technology really qualifies as something particularly innovative. It is, after all, just another graphics technique

With nothing really changing it's mighty easy for the others to catch up, and of course those others are the smartphones, the iPods, and the tablets. They aren't there yet -- the Samsung Galaxy S II has a dual-core processor running at 1GHz while the Xbox 360 has 3.2Ghz spread over three cores -- but mobile devices are gaining ground quick. And, with services like OnLive, one could say that hardware no longer matters.

Regardless, hardware is losing its importance.

While we'll surely get one more generation of great dedicated gaming hardware from the big three, I have my fears that it will be the last. Sony sees the writing on the wall, with its (currently half-assed) PlayStation Suite program for devices, and Microsoft is testing the waters with Xbox Live integration on Windows Phone. It's only a matter of time before everybody's following suit -- or getting left behind. But don't worry, console gamers, because it's not all bad news. We're actually on the verge of some very interesting changes which, believe it or not, could work out for the best. Think about it: all modern phones have Bluetooth, so connecting external gaming controllers is easy -- even a keyboard and mouse. HDMI output is now more-or-less standard, and hopefully WHDI ubiquity isn't far off.

But arguably no big business has smashed the clock quite so resolutely as Best Buy. The official policy for this post-face-time, location-agnostic way of working is that people are free to work wherever they want, whenever they want, as long as they get their work done.

"It wasn't hugs and smiles," she says of Ressler's and Thompson's campaign. "Managers in the old mental model were totally irritated." In the e-learning division, many of Wells's older co-workers (read 40-year-olds; the average age at Best Buy is 36) expressed resentment over the change, insisting that work relationships are better face-to-face, not screen-to-screen. "We have people in our group who are like, `I'm not going to do it,'" says Wells, who likes to sleep in and doesn't own an alarm clock. "I'm like, `that's fine, but I'm outta here.'" In enemy circles, Ressler and Thompson are known to this day as "those two" and "the subversives."

It seems to be working. Since the program's implementation, average voluntary turnover has fallen drastically, CultureRx says. Meanwhile, Best Buy notes that productivity is up an average 35% in departments that have switched to ROWE.

So bullish are Anderson and his team on the idea that they have formed a subsidiary called CultureRx, set up to help other companies go clockless. CultureRx expects to sign up at least one large client in the coming months.

`How are you going to measure this so you know you're getting the same productivity out of people?'"

Achen could see that not only was his team's productivity up, but engagement scores, or measuring job satisfaction and retention, were the highest in the dot-com division's history.

"For years I had been focused on the wrong currency," says Thompson. "I was always looking to see if people were here. I should have been looking at what they were getting done."

Achen says he would never go back. Orders processed by people who are not working in the office are up 13% to 18% over those who are. ROWE'ers are posting higher metrics for quality, too. Achen says he believes that's due to the new office paradox: Given the constant distractions, it sometimes feels impossible to get any work done at work.

But it's worth remembering that most big companies fail to grow at the rate of inflation. That's true in part because the bigger the company gets, the harder it is to get the best out of each and every employee. ROWE is one of Best Buy's answers to avoiding that fate. "The old way of managing and looking at work isn't going to work anymore," says Ressler. "We want to revolutionize the way work gets done." Admit it, you're rooting for them, too.

According to a definition in the Gamification Wiki,"Game Mechanics are constructs of rules and feedback loops intended to produce enjoyable gameplay."

Before you can add gamification to your community, you need to really understand your community.

Recency -- when was the last visit? Frequency -- how often does the member visit? Duration -- how long do members stay on the sight when they visit? Virality -- how often do members share content on the site?  and how much is their sharing amplified through their network? Ratings -- how often do members rate content on the site?

Community Goals

What goals are you trying to accomplish with the community?  Can you measure them?  Do you have any elements of gamification incorporated into your community today? Does your community platform support gamification elements?  Can you track your measures in your community system?

Measures of Engagement for a Community

Do you have an open or closed community?  Is your community a professional, social, support, informational, hybrid or something else community?  How do you want members to use the community?  How many members do you have and how many do you add in a typical week or month?  What is the typical member profile?  How engaged are your community members?  How do you measure engagement?  What motivates your members to join, participate and stay engaged in the community?  Do you have robust member profiles?  Are member profiles searchable?  Can members 'friend' or message other members?  Do you have a way for members to add their Twitter or Facebook accounts to their profiles?  How  easy is it for members to share content on other sites?

Suggestions for Community Gamification

Robust profile system [self-expression, status, achievement]-

I also want members to receive recognition for their achievements by earning badges that can be displayed on their profiles and announced via their social networks.  As a community manager, I want to be able to create different types of badges including limited edition or special occasion badges.

Point system [competition, achievement, reward, status] -

I definitely want to keep track of points, but I want to be able to customize the calculation of the points.  I don't know what the ideal point values would be, but I know that I would want to experiment with rewarding members for recent visits, the frequency and duration of their visits, their sharing of content on the site or in their social networks, creating content, participating in discussions or rating content.

Leaderboards [reward, status, achievement, recognition, competition] -

Customization is also important in the leaderboards.  I want to have multiple leaderboard; for example, I may want a weekly, monthly and all-time versions of the leaderboard that I will post in different parts of the community site to recognize leaders who are currently contributing the most to the community experience and to others who have been long time contributors.

Badges [status, achievement, reward, recognition, competition, self-expression]

First of all, the member profile system needs to be robust with the option to upload a picture and have free form bio descriptive fields.  Most importantly, I should be able to link my profile to my Twitter, Facebook and LinkedIn profiles and possibly use single-sign-on use those services.  The profiles should also keep a history of a user's activity, badges and points.  Another requirement for the profile system is that members should be able to create virtual friendships or groups within the community site.

Content ratings have been around for awhile, and they are an important part of increasing engagement.  I would push the envelop further by making it easier for users to share their content ratings and to search for content based on the rating.

Content rating [altruism, self-expression] -

Content sharing [altruism, self-expression] -

Members must be able to easily share content they like within their social networks, via bookmarking sites and by email.

Challenges [competition, reward, achievement]

As a phase 2 implementation, I would also want to add some custom challenges to my community to drive additional engagement.  I am not sure what form these would take, but I would start thinking about how to incorporate challenges while implementing the other elements noted above.