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D'coda Dcoda

Can Cloud Computing Save The American Economy? [11Jun11] - 0 views

  • picture a world where software platforms are available online and easily customizable. Picture a world where compute power is generated off site, available in quantities when and where you need it. And picture a world where information is safely stored, efficiently managed and accessible, when and where you need it. These are cloud infrastructures. The economies of scale, flexibility and efficiency they offer will not only save organizations massive amounts of capital and maintenance costs but emancipate them to apply and use information as never before. An unbelievable opportunity to raise productivity while creating unprecedented opportunities for businesses and workers.
  • Now picture a health-care system where a doctor has medical records at his fingertips, can see x-rays with the click of a mouse, is able to learn and apply the latest diagnostic and surgical technique from anywhere in the world. Think of the efficiencies in hospital supply chains, the delivery of prescription drugs, the processing of billing and insurance claims, reductions in fraud, and the application of best practices for cost controls. The capacity for improvement is endless.  As a matter of fact, these innovations are already being applied in isolated pockets. But for us to seize the opportunity before us it’s imperative that we move from isolated centers of excellence to connected systems of excellence. Pick any industry and systemic improvements like these are available.
  • A new age of innovation and technology advancement is within our grasp – an opportunity for job creation, greater productivity and economic growth. The time for cloud computing is now. We need government and industry to accelerate broad scale adoption of cloud infrastructures so we can reap the rewards of a true information based economy.
Dan R.D.

KinectShop: The Next Generation Of Shopping [Exclusive Video] | Fast Company - 0 views

  • Microsoft's Kinect has been the fastest-selling consumer electronic device in history, has over 10 million owners, and connects nearly 35 million users through Xbox Live--all of whom are capable of online sharing. "This type of experience is really an untapped market because these devices already live at home," says Dawson. KinectShop is primed to seamlessly integrate with real-life shopping experiences. "With an experience like KinectShop, a shopper can easily scan a QR code or swipe their NFC smartphone to take their experience with them and use wayfinding tools to locate the product in-store," Luke Hamilton, Dawson's Razorfish colleague, writes to Fast Company in an email.
D'coda Dcoda

Faster fingers are making us weaker [25May11] - 0 views

  • For the emergent generation of adolescents and pre-adolescents, at least in developed economies, constant high-speed internet access and online networking have become the very air they breathe. A new study, however, has some cautionary advice.The study, published in Acta Paediatrica, has renewed concerns about how digital life has led children off the playground and into the computer room… permanently. The study concludes that the average 10-year-old today
  • For the emergent generation of adolescents and pre-adolescents, at least in developed economies, constant high-speed internet access and online networking have become the very air they breathe. A new study, however, has some cautionary advice.
  • The study, published in Acta Paediatrica, has renewed concerns about how digital life has led children off the playground and into the computer room… permanently. The study concludes that the average 10-year-old today is far weaker physically than his counterpart just a decade ago. His arm strength has fallen by 26%, he can do 27% less sit-ups, and he is less likely to be able to hold his weight hanging from a bar.
  • ...2 more annotations...
  • Although the study found that Body Mass Index (BMI) had remained constant, BMI is notorious for not factoring in the composition of muscle and fat ratios in its results. According to Dr Gavin Sandercock, a fitness expert at Essex University, a constant BMI is all well and good but the results are still “worrying from a health point of view” because they show that “pound for pound, [children are] weaker and probably carrying more fat,” he told The Guardian.
  • For adults, the negative health effects associated with an increasingly digital-based lifestyle have been well documented. Inactivity, a bent or bowed posture, and perpetual screen-staring are taking a toll on desk-bound employees, ranging from short-term memory problems (and possible links to early dementia) to increased heart-health and muscular complications. And just when you thought your office space was the epitome of a modern sanitary workhouse, consider that microbiologists have tended to find more harmful bacteria on a typical computer keyboard than on a toilet seat.
D'coda Dcoda

LinkedIn deemed most important social network | Industry News [13Jun11] - 0 views

  • Entrepreneurs who incorporate LinkedIn into their B2B online marketing initiatives will likely be ecstatic to hear the social network has been deemed the most important social site. According to a survey conducted by Performics, which polled nearly 3,000 active social networkers, 59 percent said it is the most important to have a LinkedIn account. Half of respondents (50 percent) say they visit the social network at least weekly, while 20 percent log in daily.
D'coda Dcoda

Study: Most Americans Want Gamifications At Work [08Jun11] - 0 views

  • 55 percent of Americans are interested in working for a company that uses gamification to increase productivity, according to a new survey by consulting firm Saatchi & Saatchi S. In its report titled "Engagement Unleashed: Gamification for Business, Brands and Loyalty", the agency found that around half of online Americans play social game during a typical day -- 28 percent of them who work play them more than 30 minutes a day at their jobs.
  • 37 percent of survey respondents said they prefer to hear about a new product via online game experiences, versus the 44 percent who said they prefer email and the 3 percent that prefer TV or radio advertisements
  • Among smartphone owners, 75 percent of participants want to play clues-based challenges from brands, and 85 percent would be willing to play them for at least half an hour for the chance to win a $100 cash prize
  • ...3 more annotations...
  • Of those interested in game challenges tied to products, 27 percent said they would be likely to try out a challenge sponsored by a large corporate brand, and 64 percent said they would try it if sent by a friend or family member.
  • “Leaders are beginning to understand the enormous opportunities that games hold for businesses, brands and people," says Saatchi S co-founder and CEO Judah Schiller. Games, challenges and the notion of weaving fun and play into the fabric of society is tantamount to a renaissance."
  • He added, Well-designed games have the potential to create dynamic, rich and deeply enjoyable experiences that can foster innovation, reinforce positive behavior and increase engagement."
Jan Wyllie

Next time with feeling - Sentiment Analysis hocum [20Jun11] - 0 views

  • The data that twitter can supply is good for basic mentions, the basic smell of the situation - just not it's meaning -good/ bad, action required, not required. It's a canary in the mine, but it can't tell you what gas it is. This what many brand/ marcomms research dashboards supply - but many aren't optimised for the 'now take action' moment - they are mostly like webcams of rivers - an ongoing situation goes on. What does work is smart , linguistics trained researchers, alerted by flagged moments in data inputs, then raking through data/ tweets to find meaning. Machines are useful for sorting these out but real meaning comes from human analysis still. Your engineers could help by writing some scripts that help the sifting/ alerting. Everywhere data is used for analysis, a human is required for the real interpretation. The robots just aren't that smart yet.
Dan R.D.

Next year you will mostly be working on... [13Jun11] - 0 views

    • Dan R.D.
       
      So it looks like they're full of nonsense!
    • Paul Simbeck-Hampson
       
      They are
  • The future of marketing is "organic marketing", replaces interruptive tactics with customer focused ones.
  • The further disconnection from the desktop and being mobile - using mobile and cloud marketing!
  • ...5 more annotations...
  • would focus on fostering relationships through engagement rather than sell tactics.
  • EVERYTHING'S CONNECTED.
  • optimisation, location-based services then optimisation of location based mobile services through multi-channel attribution. 
  • Focus next year is on mobile/tablet devices
  • Apps, the cloud, mobile versions, enabling everybody to easily access their digital world.
Dan R.D.

Crowdsourcing The Documentary - 0 views

  • "The role of social media is to get everyone to know that we all share the same problems, we all share the same needs, we're all asking for the same rights," says Amr Salama. After using social media to follow and participate in demonstrations that ultimately helped topple former Egyptian President Hosni Mubarak, the Egyptian filmmaker has now used Twitter to gather over 300 gigabytes of documentary video of demonstrations at Tahrir Square and elsewhere as part of a new film about the revolution that may soon be making the rounds at film festivals all over the world.
  •  
    Thought you'd like that one ;)
Jan Wyllie

Facebook Sees Big Traffic Drops in US and Canada as It Nears 700 Million Users Worldwide | Stowe Boyd - 0 views

  • Facebook is still growing towards 700 million users, having reached 687 million monthly actives by the start of June, according to our Inside Facebook Gold data service. Most of the new users continue to come from countries that are relatively late in adopting Facebook, as has been the trend for the past year.
  • Most prominently, the United States lost nearly 6 million users, falling from 155.2 million at the start of May to 149.4 million at the end of it. This is the first time the country has lost users in the past year. Canada also fell significantly, by 1.52 million down to 16.6 million,
    • Jan Wyllie
       
      Isn't it inevitable that people become bored -- especially when everything looks the same as it does on Facebook
    • Paul Simbeck-Hampson
       
      Oh, it seems I can add a reply... sticky notes... but not to individual comments, only to the clip... Mmmm
  • Facebook is the new AOL:
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  • The moral of this story is that you can make a business out of simplifying what is chaotic and confusing, but only at the outset. As people become habituated to what at first was scary and headache-inducing, they will move away from controlled experience to more personally managed negotiation of the world.
  •  
    The Facebook's user interface is almost a standardised and boring as Amplify's.
  •  
    @Jan, How would like to see it?
Dan R.D.

What Wal-Mart Has In Store for Social Commerce [18Jun11] - 0 views

  • Wal-Mart’s social and mobile plans are starting to take shape only two months after acquiring Kosmix of Mountain View, Calif.
  • When Kosmix was purchased, it was building a database called the social genome project, which kept track of what people were interested in and what products people were talking about.
  • the executives say they are hard at work defining how the mega-retailer — with $419 billion in sales and 1.5 billion online visits a year to its Web site — will address the two very disruptive platforms: social and mobile.
  • ...3 more annotations...
  • “There won’t be commerce without social,” he said. “Social shopping today is where online shopping was before Amazon came on the scene. The Amazon of the space has yet to be built.”
  • Rajaraman says Wal-Mart has an inherent advantage because it has 9,000 stores around the world, which generate 10.5 billion customer visits a year. It makes sense for people to use their phones in the stores to search for information about products, ask friends for advice and other social activities.
  • In the virtual world, an end-cap could be personalized email sent to you with a curated list of items that you like, similar to Gilt Groupe or Groupon. To make these recommendations, they said they will be gathering information from people’s Twitter accounts and Facebook pages — with their permission.
Dan R.D.

'Ultrawideband' could be future of medical monitoring - 0 views

  • New research by electrical engineers at Oregon State University has confirmed that an electronic technology called "ultrawideband" could hold part of the solution to an ambitious goal in the future of medicine -- health monitoring with sophisticated "body-area networks."
  • Such networks would offer continuous, real-time health diagnosis, experts say, to reduce the onset of degenerative diseases, save lives and cut health care costs. Some remote health monitoring is already available, but the perfection of such systems is still elusive
  • "This type of sensing would scale a monitor down to something about the size of a bandage that you could wear around with you," said Patrick Chiang, an expert in wireless medical electronics and assistant professor in the OSU School of Electrical Engineering and Computer Science. "The sensor might provide and transmit data on some important things, like heart health, bone density, blood pressure or insulin status," Chiang said. "Ideally, you could not only monitor health issues but also help prevent problems before they happen. Maybe detect arrhythmias, for instance, and anticipate heart attacks. And it needs to be non-invasive, cheap and able to provide huge amounts of data.
  • ...1 more annotation...
  • Corventis and iRhythm have already entered the cardiac monitoring market.
D'coda Dcoda

ICANN Approves New Top-Level Domains - 0 views

  • A handful of not very descriptive top-level domains, such as .com, .net, .org, as well as country-specific TLDs are what the web is currently made of, but this is about to change drastically
  • ICANN (Internet Corporation for Assigned Names and Numbers), the international authority over top-level domain names, has approved the expansion of generic TLDs which will allow companies and organizations to create domains for their branda (such as .coke) or simply create generic names (such as .car or .green).
  • The option won’t come cheap, though: The application fee alone is $185,000, and the annual fee is $25,000. Still, we can imagine large corporations spending millions on these very soon. If you’re in the business of making phones, owning a “.phone” TLD sounds like a great idea — if you can afford outbidding other phone manufacturers.
Dan R.D.

Africa's mobile economic revolution [24Jul11] - 0 views

  • It may seem unlikely, given its track record in technological development, but Africa is at the centre of a mobile revolution. In the west, we have been adapting mobile phones to be more like our computers: the smartphone could be described as a PC for your pocket. In Africa, where a billion people use only 4% of the world's electricity, many cannot afford to charge a computer, let alone buy one. This has led phone users and developers to be more resourceful, and African mobiles are being used to do things that the developed world is only now beginning to pick up on.
  • The mobile banking phenomenon spread quickly to other countries in the developing world. Uganda's largest telecom company, MTN Uganda, created its own version, MobileMoney, in March 2009. Within a year, 600,000 Ugandans had signed up. Now, thanks to aggressive recruitment drives to win more subscribers – MTN agents trolling the streets for new customers are known as "foot soldiers" – the service has more than 1.6 million users.
  • Mobile phones carry huge economic potential in undeveloped parts of Africa. A 2005 London Business School study found that for every additional 10 mobile phones per 100 people in a developing country, GDP rises by 0.5%. As well as enabling communication and the movement of money, mobile networks can also be used to spread vital information about farming and healthcare to isolated rural areas vulnerable to the effects of drought and disease.
Jan Wyllie

Why Social Accountability Will Be the New Currency of the Web [29Jul11] - 0 views

  • Focus has been largely placed on volume and reach of an individual’s ideas versus the implications of their actions. We’re so focused on growing our own brands that the megaphone has become more important than the message.
  • The Whuffie Manifesto further states that “when reputation is wealth, only those who do good and well unto others are the richest.”
  • Sites like DailyFeats have created models in which people self-badge positive actions that then aggregate their overall “Life Score,” which CEO and co-founder Veer Gidwaney says “is a reflection of the good that you do every day.”
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  • The notion of “good” is defined by an individual, and then supported via the closed-loop context of a person’s social graph. This “accountability based influence,” or ABI, is complementary to current measures, but evolves the idea of reputation based on action in communities where a closed-loop context makes sense. And it’s in these contexts that social capital is most easily converted into the virtual currencies moving to the forefront of the new digital economy.
  • . Positive reputation within the community could translate to increased credit and benefits outside of Empire Avenue’s social stock market.
Marc-Alexandre Gagnon

Who will be the winners in mobile payments? - Mobile Commerce - Payments [01Aug11] - 0 views

  • Recent developments suggest that mobile payments at scale is getting close
  • There has been a flurry of activity in the mobile payments space lately
  • While these developments are helping to enable mobile payments and build awareness, it still is not clear which solutions are likely to drive the most usage
  • ...4 more annotations...
  • With deeper integration into the consumer experience a key criteria for success in mobile payments, some vendors do appear to trying to address these issues.
  • Mobile payments are predicted to grow 40 percent and reach 2.5 billion users globally by 2015
  • we are still far away from the mass market
  • It takes more than a single player to make mobile payment happen
Dan R.D.

American Express' Digital Payments Platform Serve Teams with Sprint [18Jul11] - 0 views

  • American Express' new digital payments and commerce platform Serve has just announced its first carrier deal since its launch in March of this year. The company's new partnership with U.S. operator Sprint will allow Serve's mobile wallet application to be made available in the Sprint Zone for customers using select Android phones.
  • Serve, which can be funded by a bank account, debit or credit card, or from another Serve account, does not require users to be American Express card holders. Instead, it's aimed at those who don't rely on credit cards. With Serve, customers can shop both online and offline, anywhere American Express is accepted.
  • In the future, Serve will also be used for redeeming offers on goods and services, too, by way of a Groupon-like program.
  • ...1 more annotation...
  • Later this summer, American Express announced a partnership with Patch, AOL's hyperlocal news and content outlet. Serve will power the Patch Deals platform, a Groupon-style discounts program with local merchants on the AmEx network.
Dan R.D.

Start-up YFind Wants To Make Buildings Location Intelligent [25Jul11] - 0 views

  • Newly formed Singapore-based start-up YFind is the latest location-based start-up in the country. It has nothing to do with check-in or badges. Rather the team has a vision to make buildings “location intelligent.”
  • YFind’s mobile app uses WiFi signals to detect the position of a mobile device. So what’s that good for? Melvin Yuan, one of the co-founders of YFind explained via email:
  • If you’re a customer, this means you can now easily find amenities like the nearest toilets and the right ATMs. If you’re a retailer or mall operator, it means you will be able to engage your customers more effectively – telling them what’s available around them, immediate and relevant promotions, and what else is happening in the mall at any point in time. It’s real-time, contextual customer engagement at its finest.
Dan R.D.

Preparing for the Internet's transcendence [03Aug11] - 0 views

  • This is the world of web 3.0, or what we call the ‘transcendent web’, and it will bring profound changes to people and businesses alike. The benefits it will provide users include the creation of a much more personalized web experience and the automation of many of the services already in use. Businesses too, will benefit from vastly greater amounts of information about consumers and thus the opportunity to market and sell to them much more directly. They will also be able to take advantage of the greater operational efficiencies brought about by technologies that will keep people, processes and products much more tightly connected. The transcendent web will play a critical role in the digitization of industries as wide-ranging as telecommunications, financial services and healthcare.
  • The Internet of Things: More and more things are being made Internet-enabled — houses, cars, appliances, even clothing — allowing them not just to be located through technologies like radio frequency identification but to communicate richer amounts of information about themselves; all of this becomes not just possible but also visible to web users.
Dan R.D.

The Gamification of News | THE SOCIAL CMO Blog [31Jul11] - 0 views

  • his week Google announced the launch of their Google News Badges. Google heralded the launch with the following description: The U.S. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze, Silver, Gold, Platinum, and finally Ultimate. Keep your badges to yourself, or show them off to your friends.
  • Similarly, Google has created a way to make some fun and competition out of what you already do – that is, read the news. They’ve created categories with badges that allow you to level up and share your achievements if you wish. But, being acutely aware of many peoples’ need for privacy, they’ve also given you the option to turn the feature off. To me, this still makes it a viable system because there’s an element of self-competition here as well. We all like to see our own achievements, whether or not we want to share them with the world.
Dan R.D.

New Tool Uses Webcams to 'Read' Credit Cards [26Aug11] - 0 views

  • a Silicon Valley tech firm named Jumio has rolled out a program called Netswipe that lets anyone with a webcam — including bloggers, thanks to a new WordPress plug-in that was just introduced — accept credit cards.
  • With Netswipe, the merchant uses a computer’s webcam (or the built-in camera in the smartphone version) to “read” a customer’s credit card, using sophisticated technology that can perceive details like the raised lettering on the card to authenticate the purchase.
  • For small businesses, Mattes says he’ll charge 2.75 percent of the cost for processing the transaction. While this is steeper than the average processing cost for credit or debit transactions, the merchant doesn’t also have to pay monthly fees, as they do to ordinary network processors.
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