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Dan R.D.

Motivating Gen X, Gen Y Workers - Motivating Employees [10May10] - 0 views

  • Motivating Gen Xers
  • Room to grow. Offer Gen X employees clear statements of goals
  • Opportunities to make choices. Since this generation has become accustomed to "fending for themselves," provide options--options for task selection, options for challenges, options to formulate new processes, and options to develop creative yet appropriate conclusions.
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  • They can also be thought of as the "over-scheduled" generation.
  • The approximately 70 million Gen Yers came next, born in the mid to late 1970s through the late 1990s. They have often been called the "Trophy Kids" because on sports teams and in school, each child, regardless of capability, when provided a chance to contribute and perform, was often given some kind of a certificate or award just for having participated. (Recall, in contrast, how previous generations received credit only when they won.)
  • Mentoring. Strong, relationship-oriented mentorships are a great value for young employees.
  • Motivating Gen Yers
  • Multitasking. Provide more than one task to accomplish at a time, but without overwhelming them.
  • Collaboration. Create work teams or partners to work with, where appropriate.
  • Structure. Provide structure and clear guidelines, and at times, specific processes or approaches for achieving goals.
  • Technology. Encourage and allow them to use the latest technology in the work setting.
  • Challenges. Positively challenge their interests, abilities and achievements.
  • Relationship building. Create a bonding relationship with them so that they feel comfortable asking for input and direction and know they can rely on you as the authority figure when the need arises.
  • Positive reinforcement. Reward them frequently with positive feedback and citations for successful accomplishments and milestones on the road to longer-term achievements.
  • Engaged leadership. Set up specific and regular times to meet with and supervise them. Demonstrate your sincere interest in their professional growth and success.
  • Communication. Understand that they prefer using electronic means to communicate with you as opposed to face-to-face meetings.
Dan R.D.

The Shrinking of the Non-Social Web [23Jun11] - 0 views

  • Online video is exploding, with annual user growth of more than 45 percent. Mobile-device time spent increased 28 percent last year — with average smartphone time spent doubling. And social networks are now used by 90 percent of U.S. Internet users — for an average of more than four hours a month.
  • Every venture capitalist, Web publisher, and digital marketer is hyper-aware of these three trends.
  • What replaces the declining searchable Web is a new and “fully connected” digital life. You may have heard this before. After all, the promise of the Web was to connect pages with hyperlinks. Well, this time, “connected” means much more. It means the Web connects us, as people, to each one of the individuals online; and those connections, ultimately, extend from one of us to all of us.
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  • Now, the Web knows who we are (identity), is with us at all times wherever we go (mobile), threads our relationships with others (social), and delivers meaningful experiences beyond just text and graphics (video).
  • But social discovery builds a relationship. Leveraging social endorsements and an environment of serendipitous discovery, consumers meet publishers in a meaningful context. As a result, the relationship that forms is stronger — and, more importantly for publishers, it’s branded.
  • SEO’s strategic value is quickly fading as Google’s growth slows and its prominence in distribution slides away. In its place, Facebook has become the wiring hub of the connected Web — a new “home base” alternative to Google’s dominance of the last decade.
  • The old searchable Web is crashing; while the new connected, social Web is lifting off. The implications for publishers are massive.
  • The greatest innovators in social media are driving exactly along that edge today. As one friend commented recently on the full potential of connected lives, by being joined more closely together, we can increase empathy and meaning, while decreasing isolation.
D'coda Dcoda

Cell Phones, EMF Negatively Altering the Brain | New Study [28Jan12] - 0 views

  • A new Greek scientific study has demonstrated how frequency electromagnetic fields, namely cell phones, portable phones, WiFi, and wireless computer equipment, alter important protein changes in the brains of animals. Exposure to electromagnetic frequencies is the result of our advancing technologies, but it is important to study these effects so people know exactly what they’re dealing with in order to take the necessary precautionary measures.
  • The study, entitled “Brain proteome response following whole body exposure of mice to mobile phone or wireless DECT base radiation,” was published in the journal Electromagnetic Biology and Medicine. Important areas of the brain such as the hippocampus, cerebellum, and frontal lobe are regions responsible for learning, memory, and other functions. These areas are negatively impacted by microwave radiation, even at levels below the safety guidelines put in place by the International Commission on Non-Ionizing Radiation protection
  • Researchers found that 143 proteins in the brain were negatively impacted by radio frequency radiation over a period of 8 months. A total of 3 hours of cell phone exposure were simulated over the 8 month time period, and the results showed that many neural function related proteins’ functional relationship changed the for worse.
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  • It is known that short term exposure of microwaves exuded from a cell phone, depending on how far the antenna is from the head, can penetrate as much as 1 1/2 inches into the brain, but this study focuses more on the long term effects and how EMF impacts specific brain proteins. This provides new evidence of the potential relationship between EMF and health complications stemming from EMF such as headaches, dizziness, sleep disorders, and even tumors and Alzheimer’s disease.
  • Another study conducted by a Russian team of researchers also showed that EMF and cell phones cause significant long-term cognitive decline in children. It may be time for parents to re-determine if young children should really be using these devices with growing bodies and developing brains.
  • A number of foreign countries are attempting to adopt precautionary protocols to limit cell phone use in an attempt to mitigate the number of adverse effects they have on human health. In 2011, the WHO/IARC released a report stating that cell phone radiation may have a carcinogenic effect on humans. In fact, the World Health Organization actually said that cell phones are in the same cancer-causing category as lead, engine exhaust, and chloroform.
Marc-Alexandre Gagnon

How Visa Plans To Dominate Mobile Payments, Create The Digital Wallet And More | TechCr... - 0 views

  • It’s no secret that credit card companies are shelling out big bucks and aggressively forming partnerships and deals to start cashing in on the mobile and digital payments innovations currently taking place. American Express, which recently debuted its own digital payments product Serve, has been particularly aggressive on the partnerships front, striking recent deals with both Foursquare and Facebook. Mastercard has bet on NFC with a partnership with Google for Google Wallet and bought online payments gateway DataCash for $520 million last fall. And Visa has made a number of major moves in the mobile and digital payments space of late; including making an investment (and taking on an advisory role) in disruptive startup Square, buying virtual goods payments platform PlaySpan for $190 million, and acquiring mobile payments company Fundamo for $110 million. We sat down with Visa’s Global Head of Mobile Product Bill Gajda and the company’s Head of Global Product Strategy, Innovation and eCommerce Jennifer Schulz to discuss how the financial company is planning to compete in both mobile and digital payments.
  • In May, Visa announced its plans for the digital wallet. We’ll explain this initiative later in the post, but part of this platform would allow you to access your loyalty points, credit cards and more from your mobile phone at the point of sale. And the third pillar of Visa’s mobile strategy is incorporating value-added services like real-time alerts, contextual services, and offers at point of shopping based on where you are.
  • Gajda explains that Visa is licensing mobile payments applications PayWave for integration with the ISIS wallet and the company is actively looking for other ways to integrate with NFC into the company’s mobile payments structure.
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  • Of course, some aren’t so bullish on NFC, notably eBay (who owns PayPal) CEO John Donohoe, who in a recent earnings call said merchants refer NFC “not for commerce.” And odd statement considering PayPal just dipped its toes in the NFC pool with support for Android.
  • Gajda tells is, “I think for some people NFC will replace the actual physical credit card but it will be a long time before NFC replaces all payments.” He believes that we are going to start seeing more traction by end of this year but says the capability of “taking credit cards and putting them on mobile phones will represent the long tail” in payments. But he adds, “the pieces are in place for NFC to take off.”
  • The second part of the Visa’s mobile strategy involves the digital wallet and the mobile web. Gajda says that as e-commerce ramps up on mobile phones, there is a need for one-click, simple username and password checkout experience in a transaction being made on a mobile device. That’s an area where PayPal has been working hard to dominate in but Visa sees room for other players. Should we expect a PayPal-like, one-click mobile payments technology coming from Visa soon? Perhaps, the company hasn’t been afraid to enter PayPal’s territory in the past, launching a peer to peer payments service earlier this year.
  • Gajda tells us that the biggest challenge of mobile payments in the current market the massive amount of fragmentation in the mobile industry. He explains that with all of the various mobile operating systems, specific manufactured phones, applications and more, keeping up with pace of innovation on the development side is a major challenge for Visa.
  • Visa actually tested a partnership with retailer The Gap earlier this year which alerted customers via SMS of discounts in stores near them. Gajda tells us Visa is working with a number of other retailers and banks on similar deals which will be announced soon.
  • Gajda says there are a number of other factors at play in the mobile payments place that need to be highlighted when talking about mobile payments. International is a huge growth area in mobile payments. He tells is that outside the U.S., there are a large number of people who have mobile phones but don’t have banking relationship or credit card. In fact, he says there are 2 billion people in world that have phone, but don’t have a bank account or credit card.
  • In these markets, Visa’s goal is to bring prepaid accounts, purchasing power and other financial services to basic phones. These could include topping up a mobile phone with airtime, buying transit tickets, peer to peer payments. And this goal was the mean reason behind the purchase of behind the $110 million purchase of Fundamo. The company’s platform delivers mobile financial services to unbanked and under-banked consumers around the world, including person-to-person payments, airtime top-up, bill payment and branchless banking services.
  • MOBILE Gajda explains that there are three prongs to Visa’s mobile payments strategy. One of these is NFC, and focuses on payments using a mobile phone at a physical store. For background, NFC (near field communications) enables people to make transactions, exchange digital content and connect electronic devices with a simple touch. As we’ve seen with Google Wallet, Android phones such as the Nexus S are being built with NFC chips, making your cell phone a mobile wallet. Visa recently joined the ISIS network, a NFC mobile payment network that is a joint venture formed by AT&T, T-Mobile and Verizon. ISIS will soon launch in a number of markets, including Utah and Texas.
  • Connecting with the small business world that don’t yet use credit cards or are new to the system is another area where Visa feels there is strong potential, especially with mobile payments. That’s why the company invested in disruptive mobile payments company Square and took an advisory role in the company. Gajda says that the power of Square is that it is enabling small businesses and independent workers such as doctors, designer and other merchants to start using credit cards and grow their businesses. It would make sense for Square and Visa would somehow work to harness the power of their partnership (As of April roughly two-thirds of transactions using Square’s payments service were through Visa credit cards.), but it’s unclear what the two companies will reveal any new co-produced products soon.
  • Schulz explains that the idea behind the wallet is that consumers want control over their wallet and want to have payment information and access available to them at all times. She believes that the digital wallet will click to buy incorporated on retailers’ sites is essential to the future of e-commerce in both the U.S. and emerging markets.
  • DIGITAL Visa’s digital payments guru Schulz outlined her strategy for digital payments at the company, which centralizes around the creation of the digital wallet. Schulz says that because of the fact that e-commerce is being more easy and convenient with customers, especially with m-commerce, the underlying payments infrastructure has to evolve.
  • And Visa’s answer to this is a new digital wallet initiative. Here’s how it works. Users will have an account, and they can add their credit card numbers (and cards from other credit card companies such as American Express and Mastercard). Visa is partnering with a number of financial institutions to offer this product to their customers.
  • Users can also load their loyalty points and rewards cards, as well as organize their shopping lists. Schulz describes it as a “wallet in the cloud.” But she says the key to the success of the wallet is a seamless, one-click payments experience for the consumers. So Visa has partnered with a number of large-scale retailers (which will be announced soon) to integrate what Schulz refers to as a ‘new acceptance mark’ on a merchant payments page.
  • So there will be a button you can click on, which will prompt you to sign-on and then will sync your digital wallet with the purchase in your shopping cart. So for example, imagine you had a camera in your cart, and Visa offered a 20 percent off at camera’s purchased at BestBuy, the wallet would sync and show the discount in your cart. The same works for loyalty points and more.
  • Visa competitor American Express is also working hard to innovate both at the large retailer level, as well as among smaller retailers, with GoSocial.
  • She compares the digital wallet offering to “two-hand clapping.” ” You can have a digital wallet,” Schulz explains, “but you need a merchant solution of click to buy, and Visa’s going to transform that experience.” And Schulz highlights another recent acquisition, Playspan, has helping drive a simplified commerce experience, a.k.a. click to buy, within game or within app.
  • Of course adding another checkout experience to online retailers’ sites can be a complicated and time-consuming process. But that’s where Visa’s $2 billion acquisition of CyberSource comes in. CyberSource is said to process about 25 percent of all e-commerce dollars transacted in the United States, and operates e-commerce for hundreds of thousands of retailers. Schulz says this relationship has helped speed up the pace of implementation.
  • Creating the digital wallet, both on the mobile and web platforms, is no easy task. Visa has a name for itself in the credit card industry but the fact is that the brand still has to attach innovation to itself in order for people to take these products seriously. Perhaps that’s one of the reasons why Google’s Mobile Wallet news created waves, even though NFC technology is in its early stages.
  • But he says that there is still so much room for innovation around how we pay with mobile phones. “With the rise of smartphone usage, we are already seeing a lot of innovation around commerce,” he explains. “It’s inevitable that this will extend to the payments around the sales in mobile commerce.”
  • While Visa, American Express and others are looking to capitalize on the changes taking place in the payments industry, it is a challenging effort. Local commerce is a big part of this, and everyone is trying to find a way to close the redemption loop. But e-commerce, amongst larger retailers, is also a multi-billion dollar market that Visa hopes to continue to play in with products like a digital wallet. And in-store payments, whether that be through NFC, Square or others, represent another market.
  • I’ve been talking to a number of executives of payments companies and founders of innovative payments startups, and while their objectives are different, they all seem to agree on one thing. It’s early and there is still much more innovation were going to see in the next few years in the online and mobile payments space.
Marc-Alexandre Gagnon

Despite Expanded AmEx Deal, Foursquare Is Still A Revenue-Free Zone | TechCrunch - 0 views

  • Foursquare is expanding its relationship with American Express to provide local deals to people who sync their cards to their Foursquare accounts. AmEx did a trial at SXSW, and that went well enough that it is rolling out the deals more broadly.
  • The discounts, such as $20 off a $50 purchase at Sports Authority, are automatically applied to your AmEx account when you check in via Foursquare to a participating merchant before a purchase. Everyone in local commerce is trying to figure out how to close the loop between deals and payments. Google thinks NFC chips in Android phones will be the answer in the form of a Google Wallet. Whereas Groupon is trying out instant mobile deals with Groupon Now. By tying its specials to a credit card, Foursquare is closing the payment loop with something everyone already carries around in their wallets.
  • Once companies can tie mobile ads or deals to payments, they will be able to measure directly the sales generated by these mobile promotions. And one day that could potentially be a huge new business. But for now, it’s making absolutely zilch for Foursquare, which remains a revenue-free zone. As the New York Times reports: Foursquare will not be receiving any revenue from the American Express deal
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  • Foursquare wants to make sure it gets the product experience right for both merchants and users before turning on revenue, but it can’t wait too long, especially if it wants to justify that billion-dollar valuation in its next round of funding. The race is on to create as many great local deals as possible to present to mobile consumers. And its biggest competitor is Groupon Now.
  • While Groupon is already the largest daily deal company in the world, it wants to move from deals people sign up for in advance through massive email marketing campaigns to instant deals they find on their mobile phones. The company is testing its own mobile app called Groupon Now in a few cities like Chicago and New York. Groupon Now deals are different than regular Groupon deals in that consumers don’t have to wait a day to redeem them. They are available instantly and you can find them on your mobile phone when you are nearby a merchant offering one of these deals.
  • A Groupon Now deal is directly equivalent to a Foursquare special powered by AmEx in that it is instantly redeemable and the payment can be linked to the offer. Closing this loop is the Holy Grail of digital local commerce. But closing that loop is not enough.
  • Foursquare simply doesn’t have the salesforce to craft the same kind of deals that Groupon can. Groupon’s deals tend to be more alluring with deeper discounts. AmEx is helping Foursquare here by sourcing many of these deals itself through its own salesforce and existing relationships with local and national merchants, but it also gets to keep all the revenue. At least for now.
  • Foursquare is bringing the users (and some of the deals), and is betting that eventually that will be worth something. It’s all about who can create a market of users and deals faster. Foursquare’s approach is to build up its users first—now it’s got 10 million—and then hope the deals trickle up organically or through partnerships. Groupon is almost taking the opposite approach, trying to build up an inventory of great mobile deals first and then hoping that the consumers will come. The thing is that it takes both sides to make a market.
Jan Wyllie

The authenticity imperative - It's not about the elves! [14Apr10] - 0 views

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    Social media is really about making authentic, truthful, purposeful and caring relationships. It is not about being a follower, nor being a celebrity with lots of followers. As Jemima Gibbons, Convenor of the the RSA's Digital Engagement Group, concludes "We are no longer in the universe of messaging and marketing, we are in the universe of doing." Just GFDI.
Jan Wyllie

Wildcat: Of Onions and Infocologies Thriving in the age of hyperconnectivity [31Aug09] - 0 views

  • a sensation carried by many and is very difficult to articulate, for even though the scope and amount of information available to us is disturbing many cherished beliefs and long held assumptions, at base this sensation is pleasurable, hence we want more of it.
  • we are entering, and actually are already in, a deterritorialized age of transformation, an age unlike any other in that the speed and overload of information is transforming us, and yes destabilizing us, disrupting us in such a fashion as to allow a new kind of mind to emerge, the hyperconnected mind.
  • we have evolved to be a fluid intelligence, an intelligence for which disruption is not a bug but a feature.
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  • Hyperconnectivity leads to fluid intelligence.
  • Fluid intelligence is the ability to find meaning in confusion and solve new problems. It is the ability to draw inferences and understand the relationships of various concepts, independent of acquired knowledge”
  • in our hyperconnected slipstream the very transient nature of meaning is being amplified.
  • I believe that fluid intelligence is the hallmark of our present era, an intelligence that is fundamentally  autopoietic and multidimensional;
  • think that same intelligence is in the process of adaptation, adapting itself to accommodate information overload not as a negative so called ‘distraction’ but as an attention enhancer, an explorative measure of our intellects. T
  • I have become more intelligent, clearer, more focused, faster and more appreciative of others. In fact I am more than pleased with my multitasking, multithreaded polylogue on practically every level of my existence.
  • in direct insights that are predominantly invisible but nevertheless inform our actions and influence our understandings. Moreover, I see the modern formless hypermind evolving in front of our eyes as the precursor of a posthuman mind that is not only better at ‘everything’ but eventually will adapt old and outdated philosophical and cognitive concepts into fresh modes of being.
  • more than that I carry the (very subjective) feeling that I have developed a new filtering system concerning relevancy and irrelevancy, I am now able to discard or admit at a glance, if something is worthy of note to me or not, if it pertains to my (very extensive) list of interests or not.
  • A connected object, one that is a node in a network that interacts in some way with other nodes, can give birth to a hundred unique relationships that it never could do while unconnected
  • Narratives is what we are made of, our states of mind are narratives, stories within stories,
  • The paradigmatic shift is disruptive because it heralds a new story, the story of superabundance, and the superabundance starts with the wealth of information at our immediate accessibility.
  • he narrative of our hyperconnected state of affairs is one of enmeshed realities
  • the dynamics of intersubjectivity allows us to flow uninterrupted into a combined interactive intelligence, a hyper-intelligence that combines autonomous critical thinking within a larger framework of co-adaptive consensual adhocracies.
  • this very variability of multiple realities enmeshed as a coherent whole that re-describes the theme of being a hyperconnected mind.
  • We are at present in a transitional period of rapid advancement, an era of supreme importance in the history of humanity, a phase in our concatenated evolution in which new forms of literacy are being invented, new methods of inter-subjective enhancement are at play and we evolve because of it.
    • Jan Wyllie
       
      As always significant, inspiring and disturbing. 
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    Is this vision coming to pass? Or is it delayed again? Or being overtaken by events on the ground, so to speak?
Dan R.D.

Next year you will mostly be working on... [13Jun11] - 0 views

    • Dan R.D.
       
      So it looks like they're full of nonsense!
    • Paul Simbeck-Hampson
       
      They are
  • The future of marketing is "organic marketing", replaces interruptive tactics with customer focused ones.
  • The further disconnection from the desktop and being mobile - using mobile and cloud marketing!
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  • would focus on fostering relationships through engagement rather than sell tactics.
  • EVERYTHING'S CONNECTED.
  • optimisation, location-based services then optimisation of location based mobile services through multi-channel attribution. 
  • Focus next year is on mobile/tablet devices
  • Apps, the cloud, mobile versions, enabling everybody to easily access their digital world.
Dan R.D.

Tactical Social Games - Relationship Economy [24Jul11] - 0 views

  • People and businesses are spending a lot of time trying to engage people on every social platform in the universe. People put out content “betting” it will attract people to their advertisement, conversation, their offering or in lots of cases their scam.
  • To gain the currency of your conversational bet you must understand how to work them in your favor. The odds of creating conversational currency are based on the “human network” and not the “institutional network“. The difference between the two is creating “human content” vs. “institutional content“. The difference between those two is knowing how to speak in human terms. Human terms are based on an exchange of value received. If your conversations doesn’t create and give value you can “bet” the house will win. A few other things you can bet on.
  • If you try and steal peoples time and trick them into a conversation you can “bet” your not going to “get” any value back.
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  • If you think you have “knowledge to share” and people will pay for it you can bet that you’d don’t have the right knowledge.
  • Social media are games. Make the wrong bet and you loose. The only way to make the right bet is to insure the odds are in your favor.
Jan Wyllie

Social Scoring and Peer Influence | Geoff Livingston's Blog - 0 views

  • The highest scoring “influencers” like to think they deliver widespread impact with their followings. Every single book I’ve read by a blogger on influence claims this. In actuality, that influence lies closer to home. When real researchers parse influence we get a different story than the blogger myth propagated by social scoring. Instead, we see that true influence comes from those who are closest to us in our on and offline social networks, our peers.
  • But generally, their writings serve as a credibility point for readers, just like Consumer Reports, and nothing more. Why? Because relationships — true meaningful interactions beyond social platitudes (Like, love, you rock, etc.) — don’t scale after a certain point.
  • By selecting our friends, we’re also choosing to be influenced by their ideas, beliefs and behavior systems
Marc-Alexandre Gagnon

PayPal'​s Don Kingsborough: in-store payment is ours to lose - 0 views

  • Don Kingsborough could have called it quits. The man who founded Worlds of Wonder Toys, famous for Teddy Ruxpin and helping lead the introduction of Nintendo in the U.S., and the former president of of consumer products at Atari, was just winding down his time last year at Blackhawk Network, a pre-paid card company that he had sold to supermarket Safeway. With his options expiring, he decided to sell and contemplated retirement.
  • But then PayPal came calling, and Kingsborough couldn’t resist the opportunity to make one more big stab at shaking up the retail world. Kingsborough joined PayPal in March 2011 as VP for retail and prepaid products, heading up PayPal’s efforts to launch an in-store payment system.
  • In his first extensive interview since joining PayPal, Kingsborough said he wasn’t just interested in extending his career; he saw a huge chance to fundamentally change the way people shopped in retail stores as digitalization moved payments beyond cash and credit. And he believes that PayPal is uniquely positioned to bring that vision to market.
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  • “I thought someone would be able to change the way people shop, but I didn’t think it would be a startup because this will happen quickly and you also need brands that people trust. And PayPal is one of them. It takes the combination of a trusted payment company and the cooperation with great brands that people trust to change how people shop. I thought I would be able to convince all the major retailers all around the world because I have had  relationships with them for 30 years,” Kingsborough said.
  • Even with the departure of PayPal’s president Scott Thompson, who is now Yahoo’s new CEO, PayPal hasn’t missed a beat and is executing on its vision, Kingsborough said.
  • Solving consumer and merchants needs Kingsborough came in and honed the in-store payment initiative, which was underway well before Kingborough arrived. He focused on appealing first to consumers and making it simple for them to grasp, before ensuring the merchants could be able to understand the value of the system. Then he went about getting the cooperation of merchants, criss-crossing the country to call upon retailers and payment infrastructure companies to get them on board. Along the way, he helped PayPal pick up necessary components like location-based service WHERE, whose CEO Walt Doyle was personally persuaded to sell by Kingsborough. The plan is now to start rolling out the payment system in the second quarter though the first U.S. trials have already begun with Home Depot.
  • Kingsborough said he was drawn to PayPal’s approach to payments because it was aimed at solving deep consumer and merchant needs. He said competitors who focus on near field communication and other alternative payment systems are too often preoccupied with the capabilities of their technology, but they’re not addressing the pressing needs of users.
  • “Competitors think they’ll solve how easy it is to pay at retail, but that’s not a consumer problem. Their problem is how do they become masters of shopping and use their money smartly and organize their efforts to shop online, in-store and on mobile,” said Kingsborough. “We have a holistic approach. We ask the consumers [what they] want to do. They want to save money, save time and feel important in stores.”
  • NFC: a feature, not a solution That’s partly why he thinks NFC in particular isn’t ready for prime time. He said it’s going to take a while for it to proliferate in stores and on handsets. But more fundamentally, it doesn’t make consumer’s lives better.
  • “Do I think NFC will work someday? Maybe. But to me, NFC is a feature, not a solution that solves problems. If your strategy is NFC today, you need a new strategy,” Kingsborough.
  • Google and Isis, the carrier consortium including Verizon, AT&T and T-Mobile, are pushing hard on NFC and are angling to become the go-to mobile wallet for users, who will be able to pay at point-of-sale terminals with a tap of their phone. Many of the pieces for NFC fell into place for the technology in 2011, though there are still many hurdles ahead toward a broad rollout (subscription required) and mass consumer adoption.
  • PayPal’s approach bypasses many of the hardware constraints of NFC and pushes a two-pronged approach to in-store payments. Users can either use a PayPal Access card connected to their account, or more intriguingly, enter their phone number and PIN at a POS terminal and access their PayPal account. PayPal takes a user’s identification and turns it into a token, which is authenticated in the cloud, so no actual credit card numbers or financial data travels back and forth.
  • What it takes to win Kingsborough said the companies that win will be comprehensive and ubiquitous, allowing consumers to conduct transactions wherever they want to. By going with a software-based approach, PayPal can address about 8.2 million of the 10 million point of sale terminals with its payment system, without forcing retailers to buy new hardware. Then it’s up to PayPal to convince retailers to jump on board. It’s doing some critical work by signing deals with payment infrastructure companies like AJB Software Designs, which helps connect the point of sale terminals at many tier-one retailers to payment processors and financial institutions. Merchants that use AJB will have an easy path in enabling PayPal payments in store. PayPal is talking to other point of sale companies such as Verifone.
  • Merchants won’t just be getting a potentially cheaper alternative to credit cards. In PayPal’s vision, they’ll also be getting a way to push out offers to consumers, both in-store and nearby. Kingsborough said PayPal is working through its mobile app to address a variety of needs of merchants, from helping them manage online, mobile and in-store sales to improving loyalty and offering targeted discounts to users. Those additional tools will be rolled out over time in the next year or two. Google has outlined early plans to also provide coupons and offers to consumers using Google Offers in conjunction with Google Wallet.
  • Providing value But the other important winning determinant will be providing valuable, relevant and easy-to-use services to consumers, becoming the one mobile wallet they turn to, said Kingsborough. He said using tools like WHERE’s targeting and location technology will allow merchants to not just push out deals but deliver very context-aware content. For example, he said a clothes retailers might be able to message a nearby customer, letting them know they’ll earn $5 in their PayPal account that day if they buy jeans that they’ve purchased in the past. And, with the right permissions, the merchant may also be able to know the customer is with two friends and offer a group discount.
  • “It’s not just the capabilities of location-based services or understanding what a person just did; but it’s about being highly relevant to the person using the services,” Kingsborough said
  • He said in the battle to become the preferred digital wallet, PayPal will be the simplest for people to use, allowing people to link their credit, debit and loyalty cards, even potentially their drivers license. Just as people stick primarily to one browser, he said consumers will want to rely on primarily one wallet and he believes that PayPal will be that provider.
  • “Ours to lose” Kingsborough said it’s the whole offering that makes PayPal’s approach a winner. It’s a trusted name with more than 100 million users worldwide and it’s focused on providing value to both consumers and merchants with an easy path to ubiquity. “This is ours to lose,” he said. “I’m very confident about that. Otherwise, I’d be golfing right now in Hawaii.”
Marc-Alexandre Gagnon

Verizon begins testing new mobile payment solution - 0 views

  • Vantiv, a provider of mobile payment solutions, announced a new point-of-sale product on Friday that it will be rolling out in partnership with Verizon Wireless. The product, which is currently in field testing, includes custom tailored applications and an Android-based point-of-sale solution for accepting payments. The applications will be available in Verizon’s Private Application Store for Business. “Merchants and consumers are seeking greater mobility, control and timely access to data,” said Bill Weingart, Chief Product Officer of Vantiv. “We’ve teamed with Verizon to combine our payment and security expertise with Verizon’s ability to tailor development of mobile technologies to address those needs.” Verizon Wireless is also a member of ISIS, an initiative in which it has partnered with AT&T and T-Mobile to provide customers with NFC-based mobile payment options. Vantiv’s full press release follows after the break.
  • Vantiv Introduces Next Generation Mobile Payment Solution Teams with Verizon to Develop and Deliver More Flexibility and Opportunity for Merchants to Grow Their Businesses CINCINNATI, Jan. 31, 2012  — Vantiv, LLC (formerly Fifth Third Processing Solutions, LLC), a leading integrated payment processor, today announced that its customers will be the first to use an innovative point-of-sale device and system that will help merchants more effectively conduct business.
  • Vantiv is conducting a field trial of a new mobile payment solution developed in collaboration with Verizon. The new solution is architected on the Android operating system and features end-to-end, secure point-of-sale payment capabilities and business applications using Verizon’s Private Application Store for Business. As a result, Vantiv customers can tailor point-of-sale applications to meet their needs while taking advantage of remote device management.
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  • Whether service professionals are meeting with customers at home or sales associates are interacting with visitors at a retail location, the new Vantiv solution is part of Vantiv’s overall strategy to address customers’ growing mobile payment needs.
  • “Merchants and consumers are seeking greater mobility, control and timely access to data,” said Bill Weingart, Chief Product Officer, Vantiv. “We’ve teamed with Verizon to combine our payment and security expertise with Verizon’s ability to tailor development of mobile technologies to address those needs.”
  • The Vantiv mobile payment solution serves merchants who require mobility, convenience and security and addresses many business needs through a value-added suite of applications including accounting, payroll, workforce management, loyalty, inventory and customer relationship management (CRM). Having complete business control in a packaged, intuitive and flexible platform is a significant differentiator in the realm of tablets, and allows merchants to conduct data enriched customer interactions and transactions, anytime and anywhere.
  • JKrete Supply in Mason, Ohio is among the first Vantiv customers to participate in the field trial.
  • “This technology gives me more flexibility and makes it easier to serve my customers,” said Jay Rhoden, Owner, JKrete Supply. “Having the option of being mobile takes my business to a whole different level. I have everything I need at my fingertips. I can sell my products anywhere I go at any time. Vantiv tailored this product to meet my needs; it is clear they listened to customer demand.”
  • “Verizon, through our Private Application Store for Business, is leading the charge to work with innovative companies to develop industry-specific mobile solutions,” said Chandan Sharma, Vice President and Global Managing Director of Verizon’s financial services practice. “The ability to customize enterprise tablets and applications has been characterized as a potential ‘game changer,’ and we look forward to working with Vantiv and its customers to advance the playing field for mobile commerce.”
  • The capabilities were featured in a Tab Times article “The 10 most important tablet trends, products, and stories at CES 2012.”
  • For more information on Vantiv and to view more information on the Vantiv mobile payment solution visit us at www.vantiv.com .
Marc-Alexandre Gagnon

Mobile payment apps work to make wallets obsolete - 0 views

  • Late last month, I ordered the beverage at Sightglass Coffee in SoMa, grabbed it from the counter and walked out without cracking my wallet.
  • Nobody chased me down because, when I first approached the cafe, the Card Case app on my iPhone detected the store's perimeter and automatically switched on. It broadcast my picture to the barista, who could then tap my pre-entered credit card number to cover the bill. The phone never had to leave my pocket.
  • It felt a lot like buying in the one-click environments of iTunes or Amazon, which is to say it didn't feel like buying at all. Square, the San Francisco startup behind the app, has come close to replicating the frictionless online buying experience in the brick-and-mortar world.
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  • "What we wanted to focus on was removing the mechanics of the transaction and building the relationship between the merchant and customer," said Megan Quinn, director of products at Square, which occupies space at the Chronicle building at Fifth and Mission streets.
  • But, of course, Square isn't the only company working hard to crack the nut of mobile payments - and they all face considerable challenges.
  • Google, Visa, MasterCard, VeriFone, eBay's PayPal division and a joint venture among AT&T, Verizon and T-Mobile are attacking the problem in various ways. In most cases, those businesses are going a different direction than Square, employing near field communications (NFC) technology that allows people to tap their phone near a terminal to make a payment.
  • Done right, mobile payments can accelerate the monetary exchange, while streamlining the issuance, acceptance and storage of receipts, coupons and loyalty cards. Down the road - once consumer and retail use reaches critical mass - the hope is that people will be able to leave their wallets at home altogether.
  • But there's a chicken and egg paradox: Customers won't start using mobile payments in great numbers until they're accepted in great numbers, and retailers don't have a huge incentive to roll these systems out until customers are clamoring to pay this way.
  • There are only about 150,000 retailers nationwide that accept payments over MasterCard's NFC-based Paypass readers. Google's Wallet payment app works with this system, and industry rumors suggest the next iPhone might as well.
  • Square, which has so far focused on small merchants has about 20,000 that accept Card Case.
  • Another big challenge is human inertia. To get people to download apps, key in credit card numbers and transform a habit they're very comfortable with, mobile payments will have to represent more than a little improvement over what they do today.
  • "You have to offer them a compelling reason to do it," said David Mangini, an IBM executive focused on mobile payments. "At a very, very minimum ... it has to be just as convenient, just as broadly accepted and just as safe."
  • One of the big knocks on basic NFC payments is that tapping a phone near a reader doesn't represent a whopping improvement over swiping a card. In addition, merchants have little to gain by replacing one expensive payment infrastructure with another, some observers say.
  • "It doesn't upset the status quo," said Nick Holland, senior analyst at Yankee Group. "It doesn't really change the original business model and it all goes through the same rails."
  • Receipts, deals Google argues that its NFC-based Wallet app is a big step forward for a few reasons. A single tap replaces not just the payment, but also the exchange of receipts, coupons and loyalty points.
  • On top of that, Google believes it's tying together the on- and off-line retail worlds, by allowing consumers to move the deals they spot on the Web into the Wallet app, where they can redeem them in the real world. Google Wallet also advertises nearby deals when users open up the app.
  • "For the consumer, it's really about tap, pay and save," said Osama Bedier, vice president of payments at Google. "On the merchant side, it's about closing the loop on that advertising."
  • This is a critical goal for Google, too, as it experiences slowing growth in online advertising - 93 percent of commerce still occurs offline, according to Forrester Research
  • For its part, Square steers around the limitations of NFC - as well as the various roadblocks of wireless carriers and credit processing networks - by leveraging the powers of the Internet to process payments. The credit card information is stored online, in Square's secure cloud, not on the device itself.
  • Square, which started by providing small attachments that allow merchants to swipe credit cards using mobile devices, acts as the merchant of record for its customers. This allows the businesses to quickly start accepting credit cards without going through the usual drawn out and expensive process of applying for a merchant account. But it also clearly puts more risk onto Square's shoulders.
  • Square turned on the hands-free feature on its Card Case app, which takes advantage of the so-called geofencing capabilities in the latest version of Apple's mobile software, in an upgrade to the app in November. The feature is only available on Apple devices to date
  • Quinn said "automatic tabs" represents an obvious improvement over traditional payments and it's quickly driving user growth (though the company doesn't disclose user numbers).
  • In addition, retailers have seen revenue leap as much as 20 percent since integrating the app. It drives traffic by highlighting nearby establishments, and the ease of payment encourages customer loyalty, the company says. Tips also tend to go up.
  • Is it safe? But the question that has dogged Square - and indeed hangs over much of the mobile payment space - is security.
  • Early last year, VeriFone CEO Douglas Bergeron blasted Square - its attention-grabbing young competitor - for what he called serious security flaws. In an online video, he argued that any bad actor could use the Square dongle and an easy-to-create app to skim credit card numbers.
  • Square CEO Jack Dorsey, also the co-founder of Twitter, defended the company's security practices in a letter. He also highlighted the inherent insecurity of credit cards, noting that any sketchy waiter is equally free to steal your information.
  • Meanwhile, Quinn argued that Card Case is actually more secure than credit cards because it only works if you're in the location and your face matches the picture that pops up on the merchant's screen.
  • The radio technology behind NFC has taken some security lumps, too.
  • Late last month, a security researcher at a Washington, D.C., conference used a wireless reader she bought on eBay to highlight some weaknesses of radio frequency identification, Forbes reported. She pulled the critical data from an RFID-enabled credit card through a volunteer's clothing, encoded that data onto a blank card and put it to use onstage.
  • Holland said that any new form of payment inevitably creates new forms of fraud. The challenge will be to educate consumers and merchants about how to minimize the risks.
  • "Clearly, having a device always with you and connected is a very inviting target for criminals," he said. "Any safe is only as strong as the key."
Marc-Alexandre Gagnon

American Express Buys Virtual Currency Monetization Platform Sometrics For $30M | TechC... - 0 views

  • Exclusive: In a push to boost its payments platform for the gaming industry, American Express, has acquired virtual currency platform and in-game payments provider Sometrics. The total deal value is $30 million, but both parties declined to reveal further details about the split between cash and stock. Sometrics will become part of the Enterprise Growth Group, and will be used within American Express’ Serve digital payments platform to incorporate virtual currencies and loyalty programs.
  • Sometrics helps gaming publishers market free-to-play online games and monetize virtual currency with a consumer destination site and in-game payment solutions. Sometrics’ in-game payments platform basically powers virtual currency transactions and payments for game publishers. Sometrics also serves users with targeted offers based on their location, demographic, conversion history and social affiliation.
  • The company currently supports dozens of payment options (including mobile carrier infrastructure and credit card support) and hundreds of brand engagement ads, reaching a total global audience of more than 225 million consumers in more than 200 countries. And through Sometrics’ analytics capabilities, developers are able to view and analyze which audience demographics are responding to which payment options, respond by pushing traffic to the options that convert best, and optimize those conversions to help maximize revenue. Current gaming partners that use Sometrics include Nexon, NHN USA, IMVU, PopCap, BigPoint, Habbo, and many others.
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  • The company also operates GameCoins.com, a centralized place to discover new gaming titles and earn virtual currency to be spent on games. Game Coins can be converted into a publisher’s virtual currency, as well as into Facebook Credits.
  • To date, Sometrics has helped process 3.3 trillion units virtual currency since the company’s launch in 2007. Sometrics also says that gaming partners see an average 15 percent revenue lift through the use of its virtual currency payment solutions.
  • To date, Sometrics has raised $6 million in funding from the Mail Room Fund, an investment consortium that includes the William Morris Talent Agency, Accel and Venrock, as well as AT&T, Greycroft Partners, and Steamboat Ventures.
  • Sometrics will be added to American Express’ Serve digital payment and commerce platform. The credit card giant debuted Serve in March as a way to integrate a variety of payment options into a single account that can be funded from a bank account, debit, credit or charge card. American Express will continue the operation of Sometrics’ current business and will work with Sometrics will allow Serve customers to purchase virtual currencies via the platform. Over time, AmEx plans to integrate Serve into the payment path of the games that Sometrics supports.
  • Of course, American Express isn’t the only credit card company looking to capitalize on the changes taking place in the payments industry. Visa has big plans to dominate mobile payments and the digital wallet, buying virtual goods payments platform PlaySpan for $190 million, as well as acquiring mobile payments company Fundamo for $110 million.
  • But in the past year, American Express has actually been making some interesting partnerships in the payments space, recently teaming up with Foursquare, Facebook and even Zynga for deals. This could help the company dominate social payments and close the redemption loop.
  • And AmEx has been boosting its Serve platform with carrier partnerships, including Sprint and Verizon. Serve has also formed relationships with other partners including TicketMaster, AOL, and a number of gaming companies (however, those names have not been disclosed yet).
Marc-Alexandre Gagnon

AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social | TechCrunch - 0 views

  • American Express is going all in on the daily deals business, striking a deal with Facebook that is similar to the one it already has with Foursquare. Through a new Facebook app called “Link, Like, Love,” AmEx cardholders can link their cards to their Facebook accounts just like they can already link their cards to their Foursquare accounts. Once they do so they will get a dashboard of deals from brands such as Whole Foods, Dunkin’ Donuts, Virgin America, and Sports Authority. (These offers are different than Facebook Deals, which Facebook sources itself)
  • Unlike Groupon or LivingSocial, these AmEx deals don’t require anyone to pre-purchase anything or present any coupons to merchants. One of the biggest challenges for the daily deals industry is how to measure how many offers are actually redeemed at thousands of different participating businesses. But AmEx has an advantage here in that it is already a payment network that is set up and accepted in businesses large and small around the world. All people have to do is buy the deal item with their AmEx card and they will be credited the deal amount. The Facebook twist is that the deals you see are influenced by what you and your friends “like” on the Web using the Facebook like button.
  • Although many of the deals at launch are with national brands, AmEx is also leveraging its relationships with smaller local merchants. It is a launching a program aimed at them called Go Social which allows merchants to manage deals across both Facebook and Foursquare, with other social networks to be added in the future. Business owners will be able to create their own coupon-less deals in a self-serve manner that are triggered whenever someone with a linked account buys a deal item. Self-serve has been a challenge so far with local merchants, but AmEx can market to them through its existing channels.
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  • Go Social will also allow merchants to put their locations on social networks like Facebook and Foursquare, and track their deal campaigns across those networks. Since AmEx has all the payment information, it can track deal redemption fairly easily. Closing the offer to redemption loop is the singel biggest challenge in the daily deals space. Even Groupon Now, Groupon’s mobile app with instant deals, requires participating merchants to have iPhones and train staff on how to redeem the offers. AmEx doesn’t try to change the behavior of the consumer or the merchant, other than give them an incentive to pay with AmEx versus cash or a credit card.
  • While it all sounds good on paper, the proof will be in the quality and density of deals that AmEx can procure. This will be a battle between local sales forces. But it looks like Groupon and LivingSocial finally have some serious competition.
Marc-Alexandre Gagnon

Visa Acquires Mobile Financial Services Company Fundamo For $110M In Cash | TechCrunch - 0 views

  • Visa this morning announced that it has agreed to acquire Fundamo, a specialist mobile financial services provider to network operators and financial institutions in developing economies, for $110 million in cash.
  • In a separate announcement, the giant payments technology company said it has entered into a new, long-term commercial agreement with Monitise, a provider of mobile money solutions for financial institutions in more developed regions.
  • Here’s how the duo of agreements was pitched: The combination of acquiring Fundamo and expanding the relationship with Monitise will enable Visa to deliver best-in-class mobile financial services and payments capabilities to consumers across the full spectrum of uses, geographies and mobile environments from basic services on simple handsets to more advanced services for smart phone owners.
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  • Privately-held, Cape Town, South Africa-based Fundamo says it boasts more than 50 active mobile financial services deployments across more than 40 countries, including 27 countries in Africa, Asia and the Middle East.
  • The combined Visa Fundamo platform will add enhanced functionality and new services to existing mobile financial services subscribers for globally accepted payments solutions.
  • Fundamo’s platform enables the delivery of mobile financial services to unbanked and under-banked consumers around the world, including person-to-person payments, airtime top-up, bill payment and branchless banking services.
  • Fundamo’s deployments currently have a base of more than five million registered subscribers and the potential to reach more than 180 million consumers with mobile financial services.
  • Fundamo CEO Hannes van Rensburg and the executive team will continue to manage current and future Fundamo implementations as members of Visa’s mobile product organization.
  • Monitise and Visa, meanwhile, say they will debut a mobile banking solution in the U.S. for clients of Visa DPS, the company’s debit and prepaid processing platform.
Marc-Alexandre Gagnon

Finextra: PayPal aims to become your digital ID; unveils new bank, vendor, currency par... - 0 views

  • PayPal has taken the wraps off its single sign-on digital identity service for online shopping, PayPal Access. The move comes as the San Jose-based payments operator unveils a series of new partnerships with a host of banking technology suppliers at the BAI Retail delivery show in Chicago.
  • PayPal Access is designed to simplify the checkout process by enabling the company's 100 million account holders to sign in at participating retailers' sites with just their PayPal user name and password.
  • The initiative is a key element of X.Commerce, a new division of PayPal parent company eBay, that aims to provide a common set of APIs for building consumer-facing online merchant services.
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  • Commenting on PayPal Access, Damon Hougland, general manager of identity & informatics, X.commerce, says: "Results from early adopters show that consumers are more willing to engage with merchants because they can use their PayPal account to check out instead of having to deal with the hassle of entering name, address and payment information. This has huge implications for mobile commerce and merchant sales among new and existing customers."
  • Separately, PayPal is introducing a series of new relationships with banking technology suppliers as it bids to make it easier for banks to incorporate its services into their offerings. This morning it announced a partnership with NCR and S1 that enables people to make real-time person-to-person payments from cash machines.
  • Other vendors lined up for the PayPal treatment include mobile outfit mFoundry, account opening specialist MeridienLink, community banking vendor BanVue, and airmiles operator ezRezSoftware. The latter partnership envisages the creation of an application that would enable consumers to convert their airmiles points into cash for spending on the Web.
  • Dan Schatt, general manager of financial innovations at PayPal, explains: "With this partnership, airline and other reward programme members will have access to the entire 'catalogue' of merchandise the Internet offers by using their rewards anywhere PayPal is accepted."
  • Set for take-off in 2012, United Airlines' frequent flyer programme, will be the first rewards scheme to allow PayPal account holders to use miles as a currency.
Marc-Alexandre Gagnon

Google Wallet goes live with NFC payments - Tech News and Analysis - 0 views

  • Google is finally opening up its near field communication payment system, Google Wallet, today to the public, allowing Nexus S users on Sprint to try out contactless payments through their smartphone. It’s a little later than originally expected and again, with only one handset that supports it, Google Wallet is just the first step in a long process.
  • But it’s a significant one that begins a much broader effort by Google to change both the way people pay for goods in the real world and interact with merchants and retailers. Toward that end, Google announced today that it has struck deals with American Express, Visa and Discover so their cards will also be integrated into future versions of Google Wallet. Initially, Google Wallet launched with MasterCard as its first partner. But now, banks that issue cards through Visa and Discover will soon be able to load up their accounts directly on to Google Wallet.
  • For Google, the wallet initiative signals a new opportunity to market deals and discounts to consumers and allows merchants a new way to reach consumers and strengthen their relationships with them through discounts and loyalty programs. And it enables them to close the loop on transactions, so they can see how effective their marketing is.
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  • That’s what Google is really interested in: Taking a slice of the revenue that comes from increased Google Offers that can be redeemed through Google Wallet. It’s also one reason why the search giant is not taking a cut of the transactions. Instead, Google is trying to exploit the big opportunity in local advertising, taking NFC along for the ride. As an early incentive, Google is throwing in a $10 credit for users to try out Google Wallet this year.
  • Google Wallet in tandem with Google Offers is going to be a big venture in a market that will be hotly contested. Isis, a rival NFC payment system led by AT&T, Verizon and T-Mobile is also preparing to launch early next year. I recently wrote about PayPal unveiling the first glimpse of its offline payment solution, which won’t leverage NFC. Square, a hot start-up, is also capitalizing on the opportunity with mobile card readers, an iPad cash register system and a digital wallet for consumers. The credit card companies themselves are also pushing their own digital wallet programs. This is going to be a crowded market and all these companies, along with a host of smaller competitors, are going to trying to make good on this opportunity in mobile payments.
  • Google Wallet, if you recall from the big unveil in May, is a joint venture with MasterCard, Citi, Sprint and First Data. Users can connect their MasterCard Citibank cards to Google Wallet or load up funds on to a prepaid card in Google Wallet from other credit debit cards.
  • Users can make payments at any terminal equipped with MasterCard’s contactless PayPass technology. Google has struck a bunch of partnerships with retailers and restaurants, who will support Google Wallet and incorporate their own loyalty programs into it. In some of these cases, retailers need to work to enable or upgrade their point of sale systems to handle Google Wallet integration. Partners include Bloomingdale’s, Macy’s, Walgreens, Subway, American Eagle Outfitters, Peet’s and others.
  • There’s still many questions around Google Wallet. Google said it’s talking to other carriers and manufacturers about supporting Google Wallet and including NFC integration, but right now, there are no other Google Wallet handsets to announce. It’s also unclear when other bank cards will be supported directly in Google Wallet though Google said it is talking to banks about adding that functionality. But Google has pitched its wallet as an open platform that anyone can participate in, so the system will no doubt evolve over time.
  • Google still has a long ways to go to pitch consumers on the benefits of paying by phone. As we’ve noted, many consumers are happy paying with a card. Merchants also need to see a reason to step up and make an investment in next generation hardware that can support contactless payments. This is going to take a lot of selling and a good narrative for both parties. Google hasn’t embraced big marketing campaigns in the past though it has enlisted the help of actor Jason Alexander of Seinfeld fame to help tease Google Wallet. It’s going to need a lot more of that mojo to make sure Google Wallet can realize the company’s ambitions.
D'coda Dcoda

Spread Your Wings- Get More Retweet Action Today - 0 views

  • Twitter offers a great way to get your information spread far and wide: the retweet.
  • Making Re-Tweet Ready Posts Make sure your post info has room for your original info plus a retweet. If your original post is close to 140 characters, the person retweeting has to edit your post to send it back out. Smells like work? People won’t make extra effort to retweet you if they have to edit your posts. Make sure you use URL shorteners like bit.ly or is.gd or ow.ly (there are dozens) to get back more of your real estate. If you’re going to tweet a URL, give folks a sense of what they’re clicking into. For instance, I use (video) or (youtube) when pointing to a YouTube video. And make sure you use (NSFW) on things that are Not Safe For Work. The more helpful or entertaining your tweet, the more likely people will take an action. The more jumbled with @ names and multiple urls and hashtags your tweet is, the less likely it will be retweeted. People will gladly retweet causes (unless you fatigue us). Starting a tweet with an @ means that a good chunk of folks won’t see it.
  • Retweet other people and promote other people 15x to every 1 time of your effort. Don’t tweet every damned thing you write about or do. Folks will fatigue quickly. Befriend and add value to the best retweeters. It’s a live network, a human network, a give-and-take relationship. That’s it. That’s how I do it. What about you? How are you getting it done? Photo credit Mike Baird ShareThis Tags: communication, howto, socialmedia, twitter ChrisBrogan.com runs on the Thesis Theme for WordPress Thesis is the search engine optimized WordPress theme of choice for serious online publishers. If you’re a blogger who doesn’t understand a lot of PHP, Thesis will give a ton of functionality without having to alter any code. For the advanced, Thesis has incredible customization possibilities via Thesis hooks. With so many design options, you can use the template over and over and never have it look like the same site. The theme is robust and flexible enough not only to accommodate a site like ChrisBrogan.com, but also to enable the site to run far more efficiently than it ever has before. Go on a guided video tour of Thesis and see the amazing things you can do with this theme! Seriously, you’ll love it. Check out the Thesis demo site See more Thesis-based sites in the gallery showcase
Dan R.D.

China response 'took Google by surprise' - 0 views

  • The situation leaves Google’s other businesses in mainland China under threat, despite claims that it would stick by its research facilities, phone manufacturing and sales operations in the country.
  • A number of businesses are said to be considering their links with the company, including those run by Hong Kong billionaire Li Ka-Shing, who owns Britain’s mobile phone network 3 and runs Tom Online, one of China’s most popular web portals.
  • Faced with events yesterday, Tom has dropped Google as a partner and instead switched to Chinese rival Baidu - which self-censors - in order to provide its users with search results.
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  • Other companies could follow suit, and it has been previously reported that popular sites including Sina.com and Ganji.com have been pressured to end their relationship with the internet’s most powerful company.
  • Experts suggest the move could cost the Californian company as much as $4bn over the next five years, and the affair will leave the Californian technology giant
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