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"The role of social media is to get everyone to know that we all share the same problems, we all share the same needs, we're all asking for the same rights," says Amr Salama. After using social media to follow and participate in demonstrations that ultimately helped topple former Egyptian President Hosni Mubarak, the Egyptian filmmaker has now used Twitter to gather over 300 gigabytes of documentary video of demonstrations at Tahrir Square and elsewhere as part of a new film about the revolution that may soon be making the rounds at film festivals all over the world.

For Apple fans, the brand triggers a reaction in the brain that's not unlike that of religious devotees, according to a BBC documentary series that cites neurological research. The neuroscientists ran a magnetic resonance imaging (MRI) test on an Apple fanatic and discovered that images of the technology company's gadgets lit up the same parts of the brain as images of a deity do for religious people, the report says. The first episode of the documentary shows Apple employees "whipped up into some sort of crazy, evangelical frenzy" at the recent opening of an Apple store in London. Observers and Apple critics have long accused fans of the tech company of taking their infatuation to an extreme. People have gone to great lengths to prove their love of Apple with tattoos, bumper stickers and home shrines to outmoded Mac computers. Apple's cult-like following was highlighted in a 2009 documentary called "Macheads." A blog, aptly titled Cult of Mac, wrote on Thursday about Oakland, California, resident Gary Allen's cross-country pilgrimage to Apple's first store in Virginia to celebrate the retail chain's 10th anniversary this week.

pple fans, the brand triggers a reaction in the brain that's not unlike

It is often said that a picture paints a thousand words - well if that is the case, I suppose a good video can write a book. In the early days of mobile banking some crude mobile banking video's were made - a clear indication that the product specialists could not describe what they wanted to build to the video producers. But since a few years ago, some brilliant little video-clips were produced - either to advertise a new service or to inform or educate stakeholders. Below are some of the best clips that I know of:

The first mPesa advert (according to rumour produced on a very small budget). (Watch here) One of my favourite adverts, ever, is the one used for the launch of the product (Watch here). Telenor has subsequently produced a few more masterpieces (Watch here and here). The documentary produced in collaboration with the Worldbank for Wizzit in 2007 was also one of the great videos (Watch here) A delightful little ad (that I really enjoy) was produced for MTN in West Africa in 2010 (Watch here) Great Airtel Money ad (Watch here) Using local comedians in a series of adverts for mKesh in Mozambique was very successful (Watch here and here) A simple, but very cute advert for BSP bank in PNG, was produced recently (Watch here) The energy and pace of the Gemalto advert for their NFC product is a lot of fun (Watch here) And many others (Watch here, here, here and here)

An ad agency, several musicians, and an app developer have collaborated on Lucozade Energy’s latest campaign, creating drink bottles that launch videos through an augmented reality (AR) smartphone app.

Billington Cartmell, a UK ‘thinking brands’ agency, led the project to join artistic expression with an interactive brand experience. Using a the unique ability of the Aurasma app to map and track cylindrical objects, the agency asked seven of the UK’s biggest musicians to design a Lucozade bottle which when viewed through Aurasma leaps to life with video and animations.

A great deal of exclusive content was created for this campaign, and most of it is accessible only through the AR-enabled app. The animations that play from the bottles in the app are really only teasers, directing users to a website with documentaries and behind-the scenes video.

"The National Endowment for the Arts recently published their criteria for next year's Arts in Media grants. One of the key changes is the inclusion of video games as works of art. 'Projects may include high profile multi-part or single television and radio programs (documentaries and dramatic narratives); media created for theatrical release; performance programs; artistic segments for use within an existing series; multi-part webisodes; installations; and interactive games. Short films, five minutes and under, will be considered in packages of three or more.' For those who worry that game companies will try to get a grant for a commercial game, notice that the grant is only for non-profit organizations."