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D'coda Dcoda

The top 10 reasons your mobile learning strategy will fail [13Apr11] - 0 views

www.xyleme.com/...le-learning-strategy-will-fail

education mlearning 1UE_NS

shared by D'coda Dcoda on 22 May 11 - No Cached
  • While the focus of this post is not specifically Apple or the iPad, it’s almost impossible to talk about successful mobile strategies without recognizing that the iPad has created a transitional moment for the Learning & Development world. The reasons why have been the subject of countless blog posts, but I think DreamWorks founder Jeffrey Katzenberg, in this video from TechCrunch, says it best:
  • “[The iPad] it’s the first device that actually is a reflection of me – or us. It’s so revolutionary that it’s no longer about me adapting myself to somebody else’s set of programmings or the way in which a device is going to engage. It is the reverse. It is as though I’m looking in a mirror.”
  • While it took the iPad to make learner-controlled content a reality, this level of flexibility is now the gold standard for delivery to any device, be it tablets, smart phones or any number of performance support devices.
  • ...16 more annotations...
  • For learning organizations, the clear challenge to meet this gold standard in their frenzied rush to mLearning will be to NOT repeat the mistakes that were made in the move from classroom to on-line training.
  • here are 10 repeat offenders
  • 1. Don’t assess how mobile fits in your blended learning strategy.
  • mobile workers are not committed to any one mobile device, leveraging notebooks as much as they do smartphones and more than tablets.
  • Keep mLearning content development tactical.
  • still early days for mobile learning
  • 9. Don’t write granular content.
  • For mobile learning it’s not about rapid authoring, it’s about rapid reuse
  • 4. Forget about your classroom materials
  • 5. Build your mobile content from scratch.
  • 6. Be proprietary:
  • 7. Believe that learners really want PowerPoint on their mobile.
  • 8. Forego XML – again. If you don’t believe that open, platform-neutral XML is critical for mobile learning, I’m not going to try to convince you. Instead, take a look at this TED Talk clip from Richard Baruaniuk, the founder of Connextions.
  • Use rapid authoring tools.
  • Richard Baruaniuk
  • Richard Baruaniuk
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