Lesson: Articles on Visual Design - 4 views
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Unity has to do with all elements on a page visually or conceptually appearing to belong together. Visual design must strike a balance between unity and variety to avoid a dull or overwhelming design.
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Similarity refers to creating continuity throughout a design without direct duplication. Similarity is used to make pieces work together over an interface and help users learn the interface quicker.
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Padding is the space between elements and text. The simple rule here is that you should always have space there.
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At the end of the day, your Web design is a tool for people to use, and people don't like using annoying tools!
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Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about design, the better results I’ve gotten.
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So, if your layout width is 960px, divide it by 1.618 (=593px). Now you know that the content area should be 593px and sidebar 367px. If the website height is 760px tall, you can split it into 470px and 290px chunks (760/1.618=~470).
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With effective web design, you need to make sure things that do NOT go together, are not perceived as one. Similarly, you want to group certain design elements together (navigation menu, footer etc) to communicate that they form a whole.
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White space is all about the use of hierarchy. The hierarchy of information, be it type, colour or images.
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Avoid cute or clever names, marketing-induced names, company-specific names, and unfamiliar technical names.