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I have centered my approach to the main theme of Mobile Phones and Crowd Sourcing on both the Radio and Retail industries. With the acknowledgment that Mobile Phones, Crowd Sourcing and Social Media are all connected through the creation and distribution of information, this article further explores the individual adoptions or resistance to associated practices relating to the main theme. The article 'Public Radios Social Media Experiments' (Levenshus, 2007) proves itself very useful in its ability to pin point relevant conclusions regarding the role of the audience, the nature of online communities, the use of associated tools and reasons of reluctance towards industry integration. Although this article responds directly to Radio the points of analysis can also be applied to the Retail industry. These conclusions referred to the transformation of listeners/consumers into potential sources of information and the ability of audiences/consumers to contribute and reveal an unexpected wealth of knowledge. It is here that the connection to information obtained by crowd sourcing on social media platforms is supported and the seamless integrated of mobile devices into this process could be assumed. The article also surmises that social media and crowd sourcing strategies are essential to the future of public broadcasting. This should also be considered with reference to Retail. There are explanations as to why resistance to social media opportunities may occur. For example, resistance is due to the lack of knowledge, resource allocation and institutional culture (Levenshus, 2007). But above all the article describes online communities as organic, dynamic and having lives of their own (2007), giving us a valuable base with which to analyse the role of mobile devices in sourcing information. The provisions of such analytical conclusions help to develop a better understanding of the overall affects to industries such as Radio and Retail as they reconsider busi

Thanks for the heads up Dean - the link loads fine in a new tab for me... Have I done something wrong in my post do you think?

I have been a big fan of listening to podcasts for years from http://www.abc.net.au/radionational/ . I subscribe to them in Facebook. So I have seen how they have slowly improved how they engage with the public. So your example I think is a good one for an industry that previously just has synchronous communication and now because of Social Media has A Synchronous to leverage its value. What has happened for radio has good lessons for those business owners that think business has got tougher. Radio previously had an audience/users that was "out there" and many other businesses have an audience that is "in here." Regardless of how the audience/client is connected/contacted then this touch point can be leveraged and value added by social media. The Curtin University Gym has users that are "in here" and whilst people are in the gym using the equipment they can see TV's that include advertisements for Physiotherapy etc. This is a basic form of social media interaction, The user arrives and the TV delivers. The Gym also has a Facebook page that they seek to have users or all of Curtin University to like. Maybe they also make use of Flickr and other social mediums that all adds up to adding value to the business through indirect advertising and awareness creation. So the point I am trying to make is that if you have "in here" users then you ought to connect with them whilst they are in the gym with as much social media as is acceptable. Can the Endomodo App be given a Curtin University Brand/Logo so that the many users can utilise? If not then the Curtin Gym can make use of Endomodo Groups so that the elderly classes can better network and collaborate etc. The more connected a business is with its client base then the more value it can deliver to them and the more revenue that business can collect from advertisers in the case of a radio station. A supply busines

This article is by Mark Ramsey the author of two radio industry bestsellers. He has extensive experience in broadcasting, both television and radio, and is influential in media research and strategic implementation (Ramsey, 2010). Mark Ramsey states 'Radio can have a huge stake in social media thanks in no small part to our powerful megaphones' (2010). It is with this remark that the rest of the article can be better understood as a valuable resource when discussing mobile devices, crowd sourcing and their importance to radio if it wishes to embrace a new media platform. The ease with which users/ 'audience will give up information' (Ramsey, 2010) and participate in real-time interactions (ie.tweeting or sms stations) highlights a need of the audience to not just listen but join the conversation. Radio is shifting from a once passive 'you push, they consume ' to an active ' you join in, and they share' medium (2010). Although this article skims over any direct reference to mobile devices, it remains relevant because it highlights the driving want of audience participation and the role of radio to 'respect the audience and add value to their lives' (Ramsey, 2010). This shifting relationship is facilitated in large by current developments in mobile device technologies. Traditional forms of media such as radio have to now reconsider how their content is being consumed and respond adequately to their audience. Ramsey, M. 2010. About. Retrieved from:http://www.markramseymedia.com/about/ Ramsey, M. (2010, July 26). Radio's Social Media Performance is Pathetic. [Web log post]. Retrieved from: http://www.markramseymedia.com/2010/07/radios-social-media-performance-is-pathetic/

Freeman, M. (2011). Fire, Wind and Water: Social Networks in Natural Disasters. Journal of Cases on Information Technology,13 (2), p.69 -79. A study of the increasing adoption of social networking tools (SNTs) as a channel for critical communication during disasters in Australia, is the platform used by the author to look into how society is accepting the use of SNTs as a whole for emergency management. Using recent natural disasters, the use of SNT's is traced from their limited use during the Victorian Bushfires in 2009 to their increased use and the reliance on SNTs by authorities and individuals, during the Queensland Floods of 2010/2011 and Tropical Cyclone Yasi in 2011 (February). During the fires of 2009, Twitter was used by the ABC radio station 774 Melbourne to provide as much coverage of the fires as possible. Followers increased from 250 to 1200 indicating the popularity of this form of communication, and offering an sight for future use. Two years later, the Queensland Police Service used Twitter and Facebook extensively to broadcast accurate information to those affected by the floods and correct misinformation. The same tactics were employed for Tropical Cyclone Yasi. Technologies are discussed as a medium of communication for accurate and timely information during disasters and for the sharing of knowledge, increasingly coming from the bottom up, but also utilised appropriately from the top down when required. Although this article was easy to understand, the author's discussion of the disasters and technologies, the extensive discussion of qualitative research, followed by a presentation of the case, lead to a repetition of information about the disasters. A more succinct and structured presentation of the results of this triangulated approach to research would have made it easier to appreciate the benefits of SNTs to communities.

Vieweg, S., Hughes, A., Starbird, K & Palen, L. (2010). Microblogging During Two Natural Hazards Events: What Twitter May Contribute to Situational Awareness. Retrieved 15 March 2012 from http://www.cs.colorado.edu/~palen/vieweg_1700_chi2010.pdf Individuals affected by the emergency events of the Red River Floods and the Oklahoma Grassfires in North America during the Spring of 2009, posted information about their respective situations via the microblogging service, Twitter. In this study, the authors analyse "situational update" information tweeted by individuals experiencing these hazards 'on the ground' to see how these people used the tweets to inform and develop an awareness of the current situation within their community. Twitter is seen as a commonly used social tool increasingly used for emergency communications "because of its growing ubiquity, communication rapidity, and cross platform accessibility", and are "a place for "harvesting" information during a crisis event to determine what is happening on the ground". From the analysis of collected data, coding was allocated by geo-location, location referencing and situational update information. Findings indicated Tweeters broadcasted similar types of information in both emergency situations, and tweets of high Tweeterers during emergencies were 'content rich' and displayed 'big picture situational awareness', with retweets indicating important updates. This study confirms how individuals facing a crisis rely on social media for their own safety and use the tool for altruistic purposes by providing current awareness of the crisis. In addition, the authors developed a Microblog-Enhanced Situational Features for Emergency outline of information categories for use in emergency response. They suggest this outline be used to assist with the development of system s

This article relates to the article by Sutton (2010) because it talks about how micro-blogging in the time of disasters is one of the easiest ways for individuals to retrieve, produce and spread information through social networking sites such as Twitter. Sutton (2010) states that Twitter can bring people together in disasters which not only prompts micro-blogging but also can involve micro-volunteering as well. Online communities such as Twitter are decentralized which brings about self-organization and mobilization of information. The two articles are linked in that they both discuss how micro-blogging during disasters is about how information such as warnings, evacuations and peoples locations is shared online by different individuals in the community. Both articles had images implemented to show the readers where the location was that they were discussing as well as graphs to compare the data that is being focused. This made it very reliable to the topic and the range of references also showed how different perspectives were used in this research. I found the article relevant in showing how Twitter had an impact in disaster management and how micro-blogging can actually make a huge effect on how people communicate during a crisis. The graphs and images in the article were very useful because that provided evidence which complemented the text. The article is very valuable for this project because it shows how Twitter is evolving from being used for just a social medium to disaster management. References: Sutton, N. J. (2010). Twittering Tennessee: Distributed Networks and Collaboration Following a Technological Disaster. Proceedings of the 7th International ISCRAM Conference. Retrieved from http://www.jeannettesutton.com/uploads/Twittering_Tennessee_FINAL.pdf (Accessed 16/03/2012)

The introduction of this chapter captivated me because it defined that Youtube is not just a media space for user to consume media but it acts as a platform that provides social networking framework which enable young people to create and share original content while making social connection virtually. This article explains how Youtube has created a participatory culture within young people. The easy and interactive features in Youtube have enabled young people to be pro-active within the online community. By collaborating online through Youtube, young people can express their identity through their creativity, seek support from peers (either from family, close friend or even strangers who have similar interest), learn new skills by watching other people tutorial and engage in public space.  To understand how Youtube enables participatory culture, this article provides thorough explanations on how the framework is supported. There are five different characteristics that form participatory culture in Youtube, these are: low barrier of artistic expression and civic engagement, strong support for creating and sharing project, informal setting of mentorship, belief of the importance of contributions and a sense of social connection. These characteristics illustrate how Youtube users especially young people engage to communicate and exchange ideas with other users virtually. 

Source: Chau, C. (2010), YouTube as a participatory culture. New Directions for Youth Development, 2010: 65-74. Available online at http://onlinelibrary.wiley.com/doi/10.1002/yd.376/pdf

I found the statistical information in this article very revealing and insightful. But I did find it hard to place within the overall topic. The ability for youth to 'explore identity' and 'acquire new skills' as the article states, are themes that seem to be synonymous when youth cultures are in focus. With this in mind I would assume that this article has relevance to the Knowledge Production and Higher Education topic. I was particularly interested when the article explained the affects that commenting on videos and video view counts can have on video production. As they highlight 'feedback interactions' are crucial to motivating users to create new content. This could either be a new video or increasing circulation of a video with in the community. Just recently there has been a lot of focus on adolescent users of you tube in the media (3 high school girls suspended due to a video they uploaded to youTube). It is no wonder that the participatory nature, or non- participatory (viewing but not creating or commenting) nature of youTube appeals so much to a youth culture. YouTube simply provides a non-confrontation space where youth can determine their own level of participation enabling it to be used as tools for knowledge production and Higher Education. However as the ability for videos to go viral increases and the frontiers of social media expand, I worry the 'empowerment' of youthTubers isn't being backed up by public broadcasting education and as with all higher education, there needs to be a basic level of knowledge already in place and a set of standards.

This article examines on various factors of uses and gratification on why people utilise media in Youtube. First factor is motivation, where the writers believe that the media behaviour is goal directed and purposive. This motivation is part of the central concept in acquiring media within online space. Youtube technology enable the user to satisfy interpersonal needs and communicate their opinion to others thus creating social bond between users. Secondly, the activity factor explained that Youtube provides a medium to facilitate activities to audience before, during and after media exposure. This activity can influence how audience perceive certain (media exposure) through social interaction. Last factor, which is affinity, described how Youtube enable users to select various channel of media for their own interest. For example, active users tend to create their own video and share with the public, while the less active users may only need to find information or entertainment. These factors relates well with the reading by Wasko (2005), which examine why online users voluntarily contribute knowledge and ideas to help others in online environment.  Following the factors above, the writer also includes the study on user background characteristics that shape their activity on Youtube. This characteristics including: social activities and interpersonal interaction, locus of control where belief is reflected to control events, sensation seeking and innovativeness. The study is based on the quantitative research to support their hypothesis. 

To conclude the article, there was an argument that previously, researchers believed the Internet would blur the lines between mass and interpersonal communication. Through the analytical data that were included, the writer argued that the new social networking sites would blend the mass and interpersonal communication.

The link above only provide first page free sample. For complete version of this reading please access through Curtin Library catalogue Source: Haridakis, P. & Hanson, G. (2009) 'Social interaction and co-viewing with Youtube: blending mass communication reception and social connection'. Journal of Broadcasting & Electronic Media, June 2009, 53(2), p.317 (19) available online through Curtin Catalogue. Additional reference: Wasko, M. M. & Faraj, S. (2005), 'Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice', MIS Quarterly, 29(1), p. 35-57.