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In this article there are real world examples of how mobile technologies are being used within the four walls of a bricks and mortar retail store. The article interviews two different people and investigates their use of Smartphone technologies while shopping for retail goods. It proves valuable not only because of its direct reference to mobile technologies in the hands of consumers, but for the first time we can begin to see the evolution in mobile device information sourcing. Although both the consumer and producer are slowly realizing these capabilities, it is fair to say that the ongoing process of experimentation reflects mobile device adolescence. There are connections between reoccurring themes such as changing business models, changing consumer behavior and the evolving development of mobile applications that are best understood when put into practice. More specifically just how could information be used and integrated into the everyday conditioning of mobile devices? One example as illustrated in the main focus of this article, are applications that are used in store by Smartphone owners in order to compare prices on stocked items. However depending on Smartphone user location settings retailers can push additional information to shoppers already sourcing product information from competitive brands. This reference to retailers also utilizing mobile technologies and information distribution is equally as valuable and shows a shift in business practice that surpasses traditional discount models. Bustillo, M., Zimmerman, A.(2010, December 15) Phone-Wielding Shoppers Strike Fear Into Retailers. [Web log post]. Retrieved from http://www.retailgeeks.com/wp-content/uploads/2010/12/2010_1215_Phone-WieldingShoppersStrikeFearIntoRetailers.pdf

Yeah a good article pointing to a great opportunity for retailers. The big insightful learning from e commerce prior to this trend was that you did not have to be the lowest priced or the best quality. You just had to be most accessible with a good website, good shopping process, and let people pay. The early adopters were willing to sacrifice price and quality to get convenience. With the trend in this paper pointing towards the vast majority joining the automated shopping process now retailers will be able to more easily offload all their dead stock and the need for genuine end of season sales will be reduced. The retailers with good sales skills will make bigger profits. I see a trend here were businesses that do not keep up with online opportunities will go out of business. Is it possible for the immigrant bakery that has a competitive advantaged based on good quality and hard work to survive? With no website and a cultural belief that hard work wins business possibly they can survive when there is a local community that does not consult a phone to make a choice. Right now supermarket price dumping on bread is doing more damage to private bakeries than any social media app. When other varaiables come in that add to a drain on cash flow like increased rent, more mouths to feed, increased competition, etc then I see this brings increasing reasons to force people to start using social media to seek more business. Just like domain names. You buy one or two you will use for your business and then you buy 5 or 10 for defensive reasons. The last thing you want is to put a great effort in to developing your online position to then have someone buy a similar domain name and pour money at SEO and capture your market. www.carlislebakery.com.au as a prime web address could be undermined by www.carlisebakery.com if you do not buy them both. So the same is with social media. You might not be motivated to get more business but you are forced to the table to protect y

This article isn't about the common definition of mobile crowd-sourcing where data from crowds is aggregated. Instead, Bustillo and Zimmerman describe how mobile technology has brought about a shift in the consumer-retailer relationship which is "threatening to upend the business models of the biggest store chains in America." The article describes how in the past, American retailers (and I'll be bold enough to say retailers in other developed nations as well) could get away with selling items at inflated prices because consumers had no easy way to determine whether those prices were reasonable. Now, the article explains, the ability to compare prices with a smartphone has ushered in a "new era of price transparency". The article paints a bleak picture for the future of retailers who can't or won't make their prices more competitive. Articles like this highlight the fact that our increasing use of smartphones is heralding some fundamental changes in the way we live. And despite not fitting the normal discussion on mobile crowd-sourcing, changes in market dynamics like those described in this article are entirely due to the behaviour of crowds. After all, retailers depend on a crowd of consumers to buy their products, so when technology enables that crowd to shop smarter, it's no surprise the retailers feel a little anxious. The article doesn't mention any effort on the part of the retailers to aggregate data from online consumers in order to better market their products, however with web analysis software this is easy enough to do, and I suspect it's happening. So the transparency works both ways: the consumer has newfound clarity on prices, whilst the retailer gains clarity on consumer behaviour. This article, along with the Wisdom of Crowds Wikipedia article, has me considering mobile crowd-sourcing as a powerful means of market regulation. This could be a theme of my essay for module two.

This article examines on various factors of uses and gratification on why people utilise media in Youtube. First factor is motivation, where the writers believe that the media behaviour is goal directed and purposive. This motivation is part of the central concept in acquiring media within online space. Youtube technology enable the user to satisfy interpersonal needs and communicate their opinion to others thus creating social bond between users. Secondly, the activity factor explained that Youtube provides a medium to facilitate activities to audience before, during and after media exposure. This activity can influence how audience perceive certain (media exposure) through social interaction. Last factor, which is affinity, described how Youtube enable users to select various channel of media for their own interest. For example, active users tend to create their own video and share with the public, while the less active users may only need to find information or entertainment. These factors relates well with the reading by Wasko (2005), which examine why online users voluntarily contribute knowledge and ideas to help others in online environment.  Following the factors above, the writer also includes the study on user background characteristics that shape their activity on Youtube. This characteristics including: social activities and interpersonal interaction, locus of control where belief is reflected to control events, sensation seeking and innovativeness. The study is based on the quantitative research to support their hypothesis. 

To conclude the article, there was an argument that previously, researchers believed the Internet would blur the lines between mass and interpersonal communication. Through the analytical data that were included, the writer argued that the new social networking sites would blend the mass and interpersonal communication.

The link above only provide first page free sample. For complete version of this reading please access through Curtin Library catalogue Source: Haridakis, P. & Hanson, G. (2009) 'Social interaction and co-viewing with Youtube: blending mass communication reception and social connection'. Journal of Broadcasting & Electronic Media, June 2009, 53(2), p.317 (19) available online through Curtin Catalogue. Additional reference: Wasko, M. M. & Faraj, S. (2005), 'Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice', MIS Quarterly, 29(1), p. 35-57.

As with any critical research involving new technologies the acknowledgment of a 'lack of concrete academic scrutiny and scientific evidence' (Boria et al, 2008) is important. In this article it acts as a timely reminder that mobile devices are still a currently evolving technology. This point serves the reader well when they are trying to position the use of mobile devices and their abilities in sourcing information. There are a number of important points highlighted throughout the article that are directly linked to this evolution. Firstly the evolving role of the consumer that is emerging empowered, sophisticated, critical and well informed. Secondly the developments towards effective leveraging and deriving value from social media-based tools and thirdly the continual shift in consumer behavior away from 'corporate communication' and towards 'peer reviews', ultimately affecting buyer intentions (Boria et al, 2008). Taking the fore noted current evolution of mobile devices into account, a small suggestion that we are 'in the process of replacing phones…' (Boria et al, 2008) all together, can be best understood with reference to traditional mobile technologies. They could not access the Internet. Although this is the only direct reference to a mobile device there is extensive analysis into the sourcing of information by consumers. With out mentioning the Smartphone but accepting its general mainstream adoption, it is easy to assume that consumers sourcing and contributing product information could do so easily from their mobile devices whilst in the act of shopping.

Reference: Boria, Constatinides and Romero. 2008. Social Media: A New Frontier for Retailers?. Retrieved from http://www.utwente.nl/mb/nikos/publications/ecpapers/constantinidessocialmedia.pdf

This article is beneficial because it touches on key issues relating to the retail industry's lack of adaptation and understanding of online technologies. It highlights the future potential of online shopping, identifies non-adaptation of new technologies as a threat whilst pointing out the potential risk in adopting them. There has been a lot of media coverage about this topic in recent months and whilst this paper was written in 2008 it is not until now that many retail giants are utilising online platforms, take David Jones for example. The study mentions the lack of academic resources relating to Web 2.0 technologies, this is similar to the Twitter paper by Burton & Soboleva, 2011 where there is also little research relating to understanding the real value in the adaptation of Twitter by businesses. "Lack of concrete academic scrutiny and scientific evidence is a warning to businesses to be cautious when engaging in Social Media as marketing tools." (Boria et al, 2008). The article also mentions that retailers could misjudge available tools. This to me expresses the uncertainty that many had and might still have in jumping into these technologies and that there may be a general notion of not understanding their real value. Overall the shift in power from the organisation to the consumer is evident and the ubiquitous nature of the Internet through mobile usage adds to this shift. Crowd sourcing here plays a part because consumers have access to other consumers' opinions and recommendations. Web 2.0 is key, when a consumer has a question others can answer it, instead of the business itself, consumers trust other consumers. An attempt of crowd sourcing by retailers is also is evident here, examples are shown where retailers have tried to get customers to become co-producers or creative contributors, this also serves as a way to create stronger customer engagement. Additional referenc

The poster child of collaboration? A bold statement but is it that far off the truth? Every day Wikipedia helps people around the world find information that is both detailed and related to the topic they have searched. The modern internet is filled with incorrect and purposely misleading information that users can freely access. The user has no idea that the information they are receiving is incorrect so it is quite often trusted. Wikipedia's system of article moderators allows the information to be supplied by anyone but filtered by people considered to be well educated in that chosen field. This means that the information is not as random as other information available throughout World Wide Web. The progression in the Web 2.0 era has been at an exponential rate and Wikipedia has been at the fore front of the revolution as it allows users of the World Wide Web to contribute which is what separates Web 1.0 and web 2.0. So I don't completely agree with the idea that Wikipedia is the poster child of collaboration, however I would suggest that it is the poster child of the Web 2.0 era as it encompasses all that makes the new era so exciting.

I found this article was an interesting read as it discusses Wikipedia's journey in becoming a successful and reliable encyclopedia. While I do consider myself a Wikipedia supporter I did find the article to be incredibly bias in favour of Wikipedia as it speaks extensively with Sue Gardner the Executive Director of the Wikimedia Foundation. The article does briefly touch on some negative points about Wikipedia in hearing from Robert McHenry, author and former Editor-in-Chief of Encyclopedia Britannica (Wikipedia's largest competitor) but soon turns back in favour of Wikipedia explaining that its scientific articles are of similar accuracy to that of Encyclopedia Britannica (Solon, 2011). As this article suggests, Wikipedia is evermore becoming a reliable source of information however people still seem to question Wikipedia's reliability. Here are somethings that I found in my own research that can suggest people's lack of confidence in Wikipedia's reliability: * Wikipedia articles that cover obscure and unusual topics tend to present more inaccuracies and errors than those covering mainstream topics - this is because obscure topics receive less traffic and therefore there is less likelihood of errors being corrected (Ball, 2007). * Wikipedia is not an accurate representation of a vast and diverse crowd, in fact "the encyclopedia is missing the voices of people in developing countries, women and experts in various specialties that have traditionally been divorced from tech" (Manjoo, 2009). * Wikipedia has in the past been subject to vandalism with hoax and defamatory article updates (Ball, 2007). Reference: Ball, P. (2007, February 27). The more, the wikier. Nature: International weekly journal of Science. Retrieved from http://www.nature.com Manjoo, F. (2009, September 28). Is Wikipedia a Victim of Its Own Success? Time Magazine. Retrieved from http://www.time.com/time/magazine Solon, O. (2011, January 11). A Decade of Wikipedia, Th

This article provides quite an interesting overview of Wikipedia and how it started off as a "dirty little secret" for some in the earlier years, with its use progressing to be an "accepted part of daily life in the developed world" ten years after its launch. In addition, higher education facilities (Grossek, 2009; CCNMTL, 2008) and companies (Hendrix & Johannsen, 2008; Hasan & Pfaff, 2006) are beginning to discover the advantages of employing wikis in their respective institutions. We are beginning to see that the 'wisdom of the crowds' and 'knowledge management' are important factors in larger organisations. Thus what once started out as an online encyclopaedia and a "dirty little secret" is now branching out and weaving its way into larger businesses, organisations, and educational institutions. Although Wikipedia has suffered its fair share of editing glitches and is not completely error free, as mentioned in this article, Wikipedia has come a long way since its introduction into the Web 2.0 world and is becoming a more commonly used tool. In addition, it has shown us the effects of the 'wisdom of the crowds' and how collaboration can be so important. Speakers at the New Media in Education Conference (CCNMTL, 2008) note that wikis provide such a valuable communication and collaboration platform that they essentially create a virtual classroom- an interactive platform where students can share ideas, edit documents, and collaborate on group projects. Inevitably I do agree with the title of this paper and think that Wikipedia is "The Poster Child for Collaboration", with Wikipedia and wikis weaving their way into educational institutions (Grossek, 2009; CCNMTL, 2008) and companies (Hendrix & Johannsen, 2008; Hasan & Pfaff, 2006) who use them as a collaborative tool. Additional References: CCNMTL (Nov 3rd, 2008). Promoting Collaborative Learning using Wikis. [YouTube Video]. Retrieved 22nd March 2012 from http://www.yout