Moxie FutureX

kind of like the kiehls placecast thing for loreal

uses SMS to allow people to donate $$ when ordering online, in-stores, or over the phone

mercedes came up with "escape the map" game where you have to navigate your way through an interactive experience and complete challenges before your head gets blurred out.  when you finish you are entered in for a chance to win the car

Consumers can use the app to buy and send a friend a Nivea gift set, which will be wrapped in personalised wrapping paper featuring photos they have both been tagged in on Facebook. The free wrapping paper will also include comments they have made on each other's Facebook walls

new holiday campaign. old spice sending 7million gifts

another reference

Neiman Marcus trialling an app that provides sales associates consumer data they can act in real-time. download app, opt-in, when they walk in store it triggers the app and provides info on product

read short stories based on your delay time

tweet to win an audi r8 for a day

Japanese company Seraku aims to make your network a little more ubiquitous with a prototype design for an Android-powered mirror. It uses RF proximity sensors to detect where your hands are placed so that you don't have to smudge it all up in order to check those sports scores, 

sephora campaign

 put on a commercial during Nascar and Nascar had pointed to their specialized #Nascar hashtag chat page several times during the broadcast

The virtual race for a real car challenges people to sign in to Twitter and gain 2,500 new followers. The first ten people who reach this goal will win a key, and one of those keys will unlock a 2013 Audi A4 with a one-year lease and a tuning package valued at $5,000. via PSFK: http://www.psfk.com/2012/08/virtual-tweet-race-audi.html#ixzz24xJz8GZ0

a brwoser add-on that keeps an eye out on prices for products you want. will notify you when it drops to a sale price you would purchase it for

another AMA session with puppets

Coca-Cola uses Facebook's check-in feature in an effort to go green.

stats for what happens in 60 seconds on the internet

an app makes grocery store employees do the actual shopping for you and deliver it to your car.

allowing brands to provide customized experiences to facebook users based on their klout score. they reward customers based on their influence.

wifi lightbulbs in effort to save energy