mercedes came up with "escape the map" game where you have to navigate your way through an interactive experience and complete challenges before your head gets blurred out. when you finish you are entered in for a chance to win the car
Consumers can use the app to buy and send a friend a Nivea gift set, which will be wrapped in personalised wrapping paper featuring photos they have both been tagged in on Facebook.
The free wrapping paper will also include comments they have made on each other's Facebook walls
Neiman Marcus trialling an app that provides sales associates consumer data they can act in real-time.
download app, opt-in, when they walk in store it triggers the app and provides info on product
Japanese company Seraku aims to make your network a little more ubiquitous with a prototype design for an Android-powered mirror. It uses RF proximity sensors to detect where your hands are placed so that you don't have to smudge it all up in order to check those sports scores,
The virtual race for a real car challenges people to sign in to Twitter and gain 2,500 new followers. The first ten people who reach this goal will win a key, and one of those keys will unlock a 2013 Audi A4 with a one-year lease and a tuning package valued at $5,000.
via PSFK: http://www.psfk.com/2012/08/virtual-tweet-race-audi.html#ixzz24xJz8GZ0