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"Nanigans co-founder and CEO Ric Calvillo said the CTR for Sponsored Results in some instances exceeded 3%. MarketPlace ads typically have miniscule click rates. Nanigans also looked specifically at the effectiveness of the new format when it came to app installs, since it promises to be a popular way for developers to promote apps on Facebook. In that vein, Sponsored Results had 14 times higher installs than MarketPlace ads."

Hoping to tap into India's rapidly growing e-commerce market, Amazon (NSDQ: AMZN) is launching Junglee.com in the country today. Junglee.com is not another "international Amazon" like Amazon.fr or Amazon.de. Rather, it is a marketplace that aims to connect buyers with online and offline retailers. The site offers 12 million products from 14,000 brands

"Target's private marketplace operates similarly to others that retailers like Best Buy and Amazon have developed recently. For example, a user may visit Target.com and check out its high-def TVs. As that user navigates to other parts of Target's site, a brand like Sony or Samsung could run ads aimed at that user promoting their TVs-provided they are sold by Target. But the ads don't have to pertain so closely to a specific product category. Adweek encountered a Subaru ad running on Target's DVD and Blu-ray players page; a peek at the page's site code revealed that the ad was sourced through PubMatic."

It seems in the extremely competitive coffee marketplace of Seoul, Korea, Dunkin' Donuts wasn't the first place people thought of for their cup of joe. In a bid to correct what is surely an oversight, the Double D created "Flavor Radio" and placed it on city buses. The device looked just like a normal air freshener, but inside lurked the alluring aroma of coffee. At key points during the ride, the air freshener would spill out the fragrance, coupled with a jingle for Dunkin' Donuts. Perhaps not coincidentally, often times commuters would find themselves at a stop that had a Dunkin' Donuts nearby. Oh, you clever mad men! While Dunkin' Donuts claims there are no plans to roll this out here in the States, I'll bet we see someone else using a version of "Flavor Radio" in the future. After all, the company claims visitors to its stores near bus stops rose 16% during the campaign, and overall coffee sales jumped by 29%. It seems the future of advertising includes anything interactive that will get our attention. Not even buses are safe.

The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them. When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users. The findings, presented Monday at the IAB's Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+. The study also emphasized that mobile no longer means merely "on-the-go," with virtually all tablet and smartphone owners using their devices at home-the most common place for mobile activity. Tablets are viewed mainly as media consumption devices;  smartphones are considered "mission-critical" tools that 70% won't leave home without.

Google's tally of activity on "Google Plus-enhanced products," by contrast, suggests frequent activity on the network by at least 50 million people. But it includes activity on YouTube, the Android Marketplace and the Google search engine. Even if you don't have Google+, you probably spend a significant amount of time on these sites. In The Times article, Google defends its statistic by saying time spent on Google+ isn't reflective of how much the network is being used. Gundotra described the social network as "a social blanket that envelopes the entire Google experience."

Collaborative Lifestyle!

"Currently, Magna estimates that programmatic represents nearly two-thirds (62%) of the digital display advertising marketplace (online, social and mobile) and will grow to 82% by 2018. "By 2018, only the most premium digital inventory (sponsorship, full episode video, non-standard formats) will still be transacted through traditional mechanisms," "

daily 9.20

daily 10.19

Location-based listings/classifieds, good to know for autotrader