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"Facebook is now the second biggest server of online video, behind YouTube. Although Facebook is a distant second to YouTube, that's still huge progress. Facebook now shows more video than Yahoo!, Vevo, Microsoft, AOL and everyone else. Facebook has a partnership with Nielsen, to develop "Nielsen Online Campaign Ratings" (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences, by reach and frequency. The result is that it is now a lot easier for big advertisers to compare their TV ROI with their Facebook ROI. Facebook has a partnership with Datalogix, a consumer data company. It allows advertisers - particularly big packaged goods companies like Procter & Gamble and Unilever - to target their own customers with ads inside Facebook, and to compare those campaigns against control groups that did not see them, and thus calculate exactly how many sales any Facebook campaign created."

"Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. According to Google, the key to a successful smartphone launch is getting ahead of the release and marketing early. "One of the biggest factors is getting early buzz. Getting early buzz is key [for a successful smartphone launch]," Google Industry Director for Tech Kyle Keogh told ClickZ. The study found that the earlier a firm markets a smartphone the more likely they are to succeed in sales. According to Google, an extra 1,000 news stories put in place weeks before a launch can lead to a 9 percent spike in smartphone sales. Google's research discovered that users tend to do general product searches in the week during launch. After launch, it was discovered that consumers dig deep and search for key specifications on a device. Video is also becoming a key research tool for consumers shopping for a smartphone. According to the study, video views for smartphones increased 60 percent this year. Google says that if a smartphone gets over 1 million video views during launch week it will likely sell over 1.3 million units."

"Medium, the new self-publishing platform from two of Twitter's co-founders, Evan Williams and Biz Stone, promises to eliminate the need for bloggers to also be marketers. "We want to help the best ideas and stories have the biggest possible impact," Williams said in an email. "For the vast majority of people, Medium will have a higher return-on-investment for writing than publishing one's own blog.""

"The resulting collection on Lightbox, Time's photography blog, was "one of the most popular galleries we've ever done," says Pollack, and it was responsible for 13% of all the site's traffic during a week when Time.com had its fourth-biggest day ever. Time's Instagram account attracted 12,000 new followers during a 48-hour period."

"President Obama's acceptance speech at the Democratic National Convention fueled a outpouring of tweets, spiking at 52,757 tweets per minute. Twitter called it a "record political moment," adding that Obama's next two biggest spikes (43,646 and 39,002) surpassed Romney's peak at 14,239. In all, 9 million tweets about the DNC this week were sent by the conclusion of the president's speech. Of course, volume isn't everything. Obama's score on Twitter's political index rose just 2 points when we checked it after the speech. Politico reported that it dropped 4 points. And for a bit of context, the VMA's on MTV - which aired Thursday night against the DNC - attracted a record 7.9 million tweets, well above the network's record of 5.5 million from the year before."

"Unsurprisingly, Google is still at the top of the pile: it will account for 56% of all mobile ad sales. Perhaps more surprisingly, Twitter is doing better than Facebook in driving revenues where mobile ads are concerned: the world's biggest social network will make half as much as Twitter in mobile ads this year: $72.7 million versus $129.7 million, the analysts say. However that is bound to be reversed over time: eMarketer predicts that by 2014, Facebook will be making $629.4 million in mobile ads, compared to $444 million for Twitter, putting Facebook at a distant second to Google. Longer term, eMarketer predicts that U.S. mobile advertising will generate sales of $12 billion by 2016."

But in the last several months, AT&T has been reducing the number and length of calls to its call centers by relying on so-called smart videos from New York City-based SundaySky. The videos are personalized tutorials that are built on the fly using pre-scripted clips mixed with the subscriber's own data. The system works off a video template that incorporates visual elements, narration and integrated information from a user's account. Users end up seeing a video bill that addresses them, acknowledges their recent account activity and leads them through their biggest billing questions.

We were aware of POLITICAL ANIMALS via the pre-premiere buzz, including mention of it in Maureen Dowd's "State of Cool" piece, and discussed with USA the idea to create a list of America's biggest "political animals" of all time.  With Huffington Post's highly engaged community for opinion and conversation, and USA's tremendous reach, we felt this partnership would provide a great opportunity to start a dialogue about power and leadership. As we prepare to decide on the next chapter in America's future, there's a lot to be learned from those who defined our political past, so we felt that it was a unique platform from which to reflect on what it means to be a "political animal" at a time when leadership is on the minds of all Americans.

Tencent Holdings is China's biggest internet company, with 430 million users.  China's online advertising market expanded more than 40% to $4.2 billion last year, according to Media Partners Asia. The industry may exceed $10 billion by 2015, it said. Tencent CEO Ma Huateng is wooing that money by shifting his focus from personal computers to mobile devices.

Hulu has joined Time Warner (NYSE: TWX) Inc. and the nation's five biggest cable service providers in a fight to stop Dish Network (NSDQ: DISH) from trademarking the term "TV Everywhere."

Shopkick moved in to trial iBeacon with their service shopBeacon -- installing iBeacon functionality in 100 American Eagle stores nationwide. The move follows a Shopkick trial in 2 Macy's stores

print to digital how ipad ad sales are translating to physical magazine ads daily 7.19

Love to see something positive happening in the magazine industry, but they're just holding the App space hostage in order to offload the print space nobody wants. Last gasp of a dying division.

anyone who checks in to LAX, SFO, or "a handful of taco trucks" will recieve a voucher for two tickets for the price of one to Los Cabos, or Cancun. big deal!

weekly 9.2