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Ivy Chang

Infographic: The Psychology of Social Commerce | Digital Buzz Blog - 0 views

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    Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not
Simeon Spearman

Social Media Makes Early Verdicts on the Upfront | Special Report: TV Upfront - Advertising Age - 0 views

  • "Cult," a creepy-looking drama on The CW, ranked first on a Social Index from Networked Insights, a social-media analytics company that advises brands and agencies on media planning. The index considers post volume and sentiment as well as other factors in chatter across Facebook, Twitter, forums and blogs. "Cult" follows an investigative journalist trying to find his paranoid brother, who went missing after becoming afraid that a hit TV show was out to get him. However much social traction it gets, "Cult" may have a tough time achieving big traditional TV ratings because it appears on one of the smaller networks and will arrive in mid-season instead of the fall, when attention is higher. "The Mindy Project" on Fox, "The Carrie Diaries" on The CW, "The Following" on Fox and "Revolution" on NBC round out the top five new series on Networked Insights' Social Index. On a network-by-network basis, buyers interested in shows' social potential should consider "666 Park Avenue" on ABC, "Vegas" on CBS, "Cult" on CW, "The Mindy Project" on Fox and "Revolution" on NBC, Networked Insights said.
Ivy Chang

Spotify Gradually Rolling Out New Social Network Features | Ubergizmo - 0 views

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    The Follow tab will allow Spotify users to follow their friends and celebrities to help better discover what they're currently listening to as well as their feedback on certain tracks. Think of it as Spotify's own personal network that revolves squarely around music available on the service. - See more at: http://www.ubergizmo.com/2013/02/spotify-gradually-rolling-out-new-social-network-features/#sthash.RakJaSX0.dpuf
Rebecca May

Google+ Claims 50 Million Users Every Day -- for 'Enhanced Products' - 0 views

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    Google's tally of activity on "Google Plus-enhanced products," by contrast, suggests frequent activity on the network by at least 50 million people. But it includes activity on YouTube, the Android Marketplace and the Google search engine. Even if you don't have Google+, you probably spend a significant amount of time on these sites. In The Times article, Google defends its statistic by saying time spent on Google+ isn't reflective of how much the network is being used. Gundotra described the social network as "a social blanket that envelopes the entire Google experience."
Simeon Spearman

e-Geaux: Social Networking Without The Social Or The Networking : All Tech Considered : NPR - 1 views

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    Cool performance/theater piece using social media. Intentionally creepy/funny version of museum of me, kind of.
younginlee

Microsoft launches So.cl social network aimed at students | Ubergizmo - 0 views

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    New social network by Microsoft targeted towards students. 
Emily Knab

Facebook said to launch new social network with Chinese search giant Baidu - 0 views

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    facebook launching a new chinese social networking site to tap into the huge market
Ivy Chang

Social Media Use Has More Than Tripled Among Internet Users 65 and Older, Study Finds - SocialTimes - 0 views

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    "The number of internet users aged 65 and older who are using social media has grown from 13 percent in the spring of 2009 to 43 percent in 2013, Pew researchers found. In addition, six out of ten internet users between the ages of 50 and 64 are using social networks."
dustinrthompson

Use 5 or More Social Networks? You're a Better Employee - 3 views

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    Hourly employees who regularly used up to four social networks made more sales or handled customer service calls faster than those who weren't on any social networks.
Ivy Chang

Google+ Passes Twitter to Become Second Largest Social Network, Study Finds - SocialTimes - 1 views

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    To come up with the numbers, the analysts compared internet users in 31 markets who have used or contributed to a social network in the past month. In December 2012, Google+ grew by 27 percent to 343 million active users, accounting for 25 percent of the global internet population.
Ivy Chang

Sensory alarm broadcasts late-night fridge raids on users' social networks | Springwise - 1 views

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    help stick to your diet by using the virtual fridge lock that sends alerts to your social networks letting them know when your fridge is opened late at night
Simeon Spearman

GraphEffect Is A Facebook-Like Social Network Just For Marketers - Business Insider - 1 views

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    A social network for marketers to collaborate cross-agency
Emily Knab

Explore the Social Network Planet - 0 views

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    map showing diff. social networks and the amt of people on them (represented by mountain ranges)
Ivy Chang

Which TV Shows Were the Most Social in June? [INFOGRAPHIC] - 0 views

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    infographic on which TB shows/stations/broadcasts/networks were most social using a social media tracker called Trendrr
Emily Knab

Sony Pictures Advertising "The Social Network" Trailer on Twitter - 0 views

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    promoted tweet for "The Social Network" on twitter daily 7.16
Simeon Spearman

Media Chaperone's Piggyback lets parents monitor kid gamers on Facebook | VentureBeat - 0 views

  • The audience for social networks is getting younger and younger as more children are drawn to the cute social games that have become the most popular form of entertainment. So Media Chaperone has created its Piggyback app for Facebook that lets parents stay in the loop with their children’s online socializing and gaming activity. Chicago-based Media Chaperone said its software will help allay parents’ concerns about safety on the social networks. (Facebook doesn’t allow kids on its social network, but somehow they manage to get on there anyway, often through accounts created by parents).
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    daily 10.5
Simeon Spearman

5% Sales Boost: Real Research Finds Friends Do Influence Purchases on Social Networks [Report] | Social Commerce Today - 0 views

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    Study from South Korea on how much social networking actually influences purchase
Simeon Spearman

Linking Up in Real Life | Adweek - 0 views

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    "Citi piloted LinkedIn's first branded community in April, erecting Connect: Professional Women's Network as a sponsored group for members to discuss topics online, such as women-on-women bullying in the workplace. Then in late summer something unexpected happened: Members began taking things offline. One New York-based member posted a question, asking if others would like to meet in person. That has spawned nine different meet-ups in not just New York but Seattle and Miami. "That's not necessarily behavior we could have predicted from an online social network," said Citi's managing director and head of North American marketing Vanessa Colella."
Rebecca May

Lady Gaga's New Social Network Resembles Pinterest, Reddit [PICS] - 1 views

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    Lady Gaga has a social network
Greg Steen

Real Life Social Network: Google presentation - 0 views

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    Excellent deck from Google on social networking from the consumer perspective - how the tools are used.
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