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"Lapka goes on sale today, a $220 set of sensors for detecting radiation, electromagnetic fields, humidity / temperature, and perhaps most interestingly, a sensor for measuring how organic your food is. But are we really in danger of radiation poisoning or overexposure to electromagnetic waves on the streets of our neighborhood?"

"The resulting collection on Lightbox, Time's photography blog, was "one of the most popular galleries we've ever done," says Pollack, and it was responsible for 13% of all the site's traffic during a week when Time.com had its fourth-biggest day ever. Time's Instagram account attracted 12,000 new followers during a 48-hour period."

"Citi piloted LinkedIn's first branded community in April, erecting Connect: Professional Women's Network as a sponsored group for members to discuss topics online, such as women-on-women bullying in the workplace. Then in late summer something unexpected happened: Members began taking things offline. one New York-based member posted a question, asking if others would like to meet in person. That has spawned nine different meet-ups in not just New York but Seattle and Miami. "That's not necessarily behavior we could have predicted from an online social network," said Citi's managing director and head of North American marketing Vanessa Colella."

The Follow tab will allow Spotify users to follow their friends and celebrities to help better discover what they're currently listening to as well as their feedback on certain tracks. Think of it as Spotify's own personal network that revolves squarely around music available on the service. - See more at: http://www.ubergizmo.com/2013/02/spotify-gradually-rolling-out-new-social-network-features/#sthash.RakJaSX0.dpuf

Google's latest Chrome Experiment aims to make playing a computer game more like playing on a console in front of the TV. The company announced the Chrome Super Sync Sports game this morning. once you get it all set up, you'll be able to use your smartphone or tablet as a game controller and watch the action unfold on your computer screen.

Shoppers have become increasingly comfortable using the smartphone or tablet to browse retailer offerings, look for discounts and compare products-whether on the go or on the couch. For moms especially, who tend to lead shopping and mobile trends, the use of these smart devices may have reached the tipping point: Mobile has become more than a nice accessory to augment the shopping process; it has become an essential stop in the path to purchase. Read more at http://www.emarketer.com/Article/Moms-Mobile-Part-of-Shopping-Routine/1009722#qpdE6EZ6QEPTj4Lx.99 

A lot of great little tidbits in here. Touches more on our conversation on Wednesday about how ratings don't = engagement.

With today's relaunch on iOS, the app offers a few more features - it has added support for "predictive March Madness" via its sports tile button, for example, and it can also alert you to nearby events and important occasions, like birthdays, as well as those from your own calendar. There are more news sources and sports teams available in the app, too, and you can better personalize your notifications.

Dawdle on an e-commerce site? Expect ads for that site--even the items you browsed--to stalk you for days, even weeks in ads on other sites. Now those so-called "retargeted" ads are going somewhere else: Facebook's news feed.

Interesting to see Coke doing yet another campaign allowing fans to vote, considering the flop of the Superbowl spot. And touches on the growing concern of allowing users to dictate content. It's one thing to use data, it's another to directly ask what people want and then give it to them.

COuld this have a major impact on Verizon?

Xbox Reveal event actually achieved a record-breaking viewership in the process where there was more than 8.45 million people who tuned in to watch the Xbox Reveal event within the first 24 hours, where it actually managed to hold its own against one of the top-most concurrent streamed events ever.

Power users accounted for 78% of the total time spent in apps in the first quarter, accounting for nearly five times more sessions per month than average users. "Power users" are defined as the third of people responsible for the most in-app actions on its rewards-based network in the quarter, according to new data from mobile ad platform SessionM.

Mercedes will begin to place QR codes onto all of their cars, which will provide all necessary information to rescue injured occupants from any model. This new QR code system will give firefighters, paramedics, and police the details they need to know to help passengers, including the location of airbags, gas tanks, and electric cables. These QR codes will be placed on the gas tank flap and another will be placed on the opposite side of the car.

ased on a review of 100 campaigns run between January 2012 and March 2013, location-based mobile ad network Verve Mobile found those that included location targeting had twice the response rate of ones without location data, with an average click-through rate of 1.21% to .61%.

"Retailers as disparate as Williams-Sonoma Inc. and Home Depot Inc. have become much better at tailoring e-mails to specific customers rather than the one-size-fits-all blasts that once dominated this type of marketing. Measured by sales per dollar spent, e-mail outperforms social-media advertising three to one, according to the Direct Marketing Association, a trade group founded to provide accurate marketing data. That explains why retailers will send 19 percent more e-mails this year."

"Using the researchers' technique cuts that to 0.4 millijoules - a 99.96 percent cut. The team believes that the dramatic improvement in efficiency will lead to new services based on continuous GPS logging; for example, building a database of noise pollution levels in a given city, or getting tailored directions or search results based on the routes you most commonly drive."

"Matching Amazon's prices during the holidays is one thing, but Target today announced it plans to continue the practice on a year-round basis. The extended policy will also apply to competitors other than the internet retailer, of course, but Amazon has become the main threat when it comes to "showrooming," a process where consumers visit physical stores to get a quick peek at products before ultimately placing an order online. Target also plans to match rates from Walmart, Best Buy, and Toys R Us if customers should find the same item priced lower there."