Group items tagged

ased on a review of 100 campaigns run between January 2012 and March 2013, location-based mobile ad network Verve Mobile found those that included location targeting had twice the response rate of ones without location data, with an average click-through rate of 1.21% to .61%.

"Like seemingly every startup currently exploring an ad-supported business model, Waze has gone native for its ad platform. Typically startups wade into advertising by working directly with brands then erecting a self-serve platform down the road. Waze sped things up. The company began testing ads in its U.S. app over the summer, working directly with Zipcar, Best Buy and a number of fuel brands and convenience store chains; at launch it has added Procter & Gamble, Dunkin' Donuts, Wyndham Hotels, Whole Foods, Jamba Juice, CircleK and Kum & Go to its advertiser roster. The direct sales channel continues, but Waze has also set up a self-serve platform for its most basic ad units. The self-serve platform operates on an auction model with floor prices set at $1 per thousand impressions. In addition to a branded search result, marketers can pay to plot branded pins at their locations on the Waze map. When users click on these branded pins, they can click a link to the company's website, a number to call the location or-borrowing the idea of drive-to advertising popularized by driving navigation company Telenav-a button that would navigate them to the location."

"Now, if you dig down, the targeting is not about the location of the beauty parlor, drug store or airport, but that in fact you visited a beauty parlor, drug store or airport. The nature of what types of place you visit, not where they are, is the basis for targeting. If you frequent one or more parks, grocery stores, the zoo and maternity stores, you just might be a Mom, the logic goes. And, the logic seems to work."

"The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. "By adding store location functionality to the ad unit, the brand expertly displays their understanding and appreciation of the unique contextual requirements of an audience made up of a sizable percentage of likely moving targets," said Scott Forshay, mobile and emerging technologies strategist at Acquity Group."

Shopster that uses the geo-location services in the iPhone (or iPad or iPod touch) to not only keep track of where you frequently buy your groceries, but what you buy at which store. Then it can notify you when you're near those locations and what you might possibly need to run in and grab.

Quadstreaker is a location app based not around nudity (though levels in the game are called "bare," "undercover," "commando," etc.), but around connecting real-world "streaks" by physically visiting square areas on a map grid. The point is to go lots of places in order to fill in your own world map and compete against friends.

Bustamante and his group at Northwestern University whipped up a location-based, augmented-reality Android game called Ghost Hunter to test the theory with students. In the game, a player wanders around her neighborhood looking for ghosts and other monsters, and when the ghouls are in range, the app switches to a live view with an overlay of cross-hairs. The player shoots the ghost and a photo of the location is uploaded.

aisle411 -- retail mapping -- helps customers locate products in stores

Banjo is a mobile social discovery app that aggregates photos, statuses and tweets tagged with locations. But here's one way Banjo could shine: It's launching a new "trending places" feature, where users can quickly navigate to any place in the world where a flurry of updates are being posted. You can imagine this being useful for planned and unplanned major events, from festivals to natural disasters.

Clothing retailer Neiman Marcus launches its new mobile personal shopping application enabling shoppers to select and find various items via their mobile devices. Through the use of location-based technology and QR codes, the iOS application lets users browse through their favorite products and find them through a store locator. Moreover, special events and new arrivals will be sent to the users via push notifications.

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

potential partner for product check-in

LBS for crisis relief. NZ quake victims use Facebook Places to locate themselves and then broadcast location to friends/family.

trading you location for access to free wi-fi

Neat, would be better if it actually posted to pinterest

Once the case, app and tags are synched they operate on their own wireless network. The app allows users to "find", "leash" or "page" tagged items

daily 8.20 music video that coincides with the weather at the viewers location