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popup store within the store itself

Kiehl's is celebrating its 160th anniversary by creating short films for various charities that will be posted on a site for viewers to vote for this would be great to highlight in your weekly, Greg, as it is a brand from our client

mozilla created an api that allows developers to give apps offline capabilities

google maps for android with offline capabilities

communicate with doctors, get lab results, pay co-pay, make appointments through mobile devices

another add on to IKEA's manland initiative

IKEA in australia started the "manland" initiative. ipads are built into the carts so people can watch key sports events while shopping.

Ad targeting in political campaigns

I know this isn't linked to a campaign, but the idea of "caption contests" etc for UGC could be a path toward crowdsourcing advertising copywriting. 

Crowdsourcing, writing, insight; Rorschach advertising - let the audience define the meaning of the content

Twitter global shut this down, but this app in Japan let users temporarily assume control (and give up control) of Twitter accounts so they could post as someone else. It was all in good fun, though people obviously tried to deceive others, but it is a cool digital behavior.

Could be a good weekly??

Another example of the access as a service model that Greg wrote a weekly about.