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This concept hits on so many high level ideas: branded entertainment, tablet advertising, video commerce, curation, etc. It will be interesting to see how it performs.

Context/Sense-making as a service

part of service/product as marketing topic

Daily 3.3 Weekly - creating products and services with marketing budget, goal being to generate awareness not have a profit center

The Lancome example in the article caught my eye. I think systems like TrialPay make the most sense for engagement/lead generation for social game advertising, whereas the product placement stuff is mainly awareness.

focuses on the cost efficiency of the iPad

This is actually a really cool idea.  Emily: This is what I was talking about L'Oreal, the Foursquare account for whatever product they're hawking could provide trivia about different places around their college, etc.

ASOS is curating their store with these product collages based on trends.

This site targets moms by providing shopping advisors that will video chat with the shopper to guide them through their product choices.

For Red Bull, Circ.us created a mobile gaming app for the iPhone that allows people to create their own race track by arranging and photographing Red bull cans. People arrange the cans on the ground in a way that represents the curves in a race track.

"MoveOn co-founder Eli Pariser's new book The Filter Bubble: What the Internet Is Hiding from You is a thoughtful, often alarming look at the dark side of Internet personalization. Pariser is concerned that invisible "smart" customization of your Internet experience can make you parochial, exploiting your cognitive blind-spots to make you overestimate the importance or prevalence of certain ideas, products and philosophies and underestimate others."

Shiseido's new flagship store and the use of interactive media in-store to test and learn about products.

energy efficient innovations in japan

Overview of some green apps currently available.

360 images of stores/products

future of beauty in retail: kiosks, limited time partnerships with designers, the basis of the argument is a mesh of mass and luxury

product launch on private sales site

For the Snoop Dogg fragrance line Fragrance Rebel

Zappos and other companies are spending money to have grammer and other problems fixed in online reviews. Studies show that well written negative reviews sell product while poorly written positive ones don't.

Android@Home will connect a user's Android device to other appliances in the home via a suite of new services that will be released at an undisclosed future time. Examples of this include "Project Tungsten," a wireless speaker system that can be synced via Android, as well as wireless light switches and other appliances. Lighting Science was also named as a partner, and will launch wireless lighting products to support Android@Home.