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In one three minute period, her fanbase snapped up $15,000 in music and merch. It didn’t let up much from there: 4,000 digital EPs were sold, the vinyl sold out, most of the high end packages disappeared in minutes, and at the time of this writing, it looks like every other package will be gone in a matter of days.

no label, and no manager

cares a lot about what and how the fans consume

Macy’s “Believe” campaign draws on the famous 19th-century newspaper editorial that proclaimed, “Yes, Virginia, there is a Santa Claus” and said he “exists as certainly as love and generosity.” The campaign, created by JWT, New York, benefits the Make-A-Wish Foundation. Children write letters about why they believe in Santa and drop them in R.H. Macy Santa mailboxes; Macy’s donates $1 for each letter, giving $1 million both in 2008 and 2009 to Make-A-Wish for the first million letters it received.

“This is the future, everything is going to look and feel like this within five years,” creator and director of the lab Roel Vertegaal says. “This computer looks, feels and operates like a small sheet of interactive paper. You interact with it by bending it into a cell phone, flipping the corner to turn pages, or writing on it with a pen.”