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If Gadgets Could Only See Our Faces - 0 views

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    "Shopper Sciences, a market research agency, used Affectiva's technology to track the emotions of shoppers over Black Friday last year. They asked in-store shoppers to wear the Affectiva sensor wristband and online shoppers to allow a webcam to watch their faces, in an effort to understand how different emotions might affect spending. They found that people online and in-store experienced similar levels of excitement and stress while shopping, but those who browsed online before heading into stores were less stressed and more confident - and spent an average of $400 more."
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New Adobe stats show encouraging signs of life for tablet magazines | VentureBeat - 0 views

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    The first promising stat is that tablet publications keep readers' attention, with 56 percent of DPS content being read for 25 minutes to 2.5 hours each month. Nine percent of readers spend up to 5 hours a month reading tablet publications. One of the reasons for these un-Internet-like attention spans might be interactivity. Tablet publications are packed with slideshows, videos, 360-degree images, and constantly updated content from the web.
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Google+ Claims 50 Million Users Every Day -- for 'Enhanced Products' - 0 views

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    Google's tally of activity on "Google Plus-enhanced products," by contrast, suggests frequent activity on the network by at least 50 million people. But it includes activity on YouTube, the Android Marketplace and the Google search engine. Even if you don't have Google+, you probably spend a significant amount of time on these sites. In The Times article, Google defends its statistic by saying time spent on Google+ isn't reflective of how much the network is being used. Gundotra described the social network as "a social blanket that envelopes the entire Google experience."
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Search beats display by large margin in mobile ad spending, study shows - paidContent - 0 views

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    Mobile - search or display? Worldwide, most marketers are choosing search
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Facebook: See? We told you social advertising works - Tech News and Analysis - 0 views

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    One thing the study also reinforces is just how much advertisers are betting on Facebook: according to comScore's analysis, more than 15 percent of all U.S. online display ads were "socially enabled," meaning they contained a message asking viewers to "like" or follow the brand or the campaign on Facebook. That's almost double the number of ads that contained those kinds of messages in November of last year, the report said. That kind of bet is what drove Salesforce to spend close to a billion dollars to buy Buddy Media, which specializes in managing Facebook pages and social campaigns.
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Level's real-time money meter app hits Android to be your Fitbit for personal spending ... - 2 views

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    Richard -- if you use this for the bi-weekly, I would suggest looking to see if DIG already covered it in the past.
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Publicis Groupe Signs Sprawling Deal With Facebook | Agency News - Advertising Age - 1 views

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    "The deal, easily the largest yet between an agency holding company and a tech company, would pool global spending from Publicis media networks Starcom MediaVest Group and Zenith Optimedia as well as large digital shops like Digitas, Razorfish and Rosetta."
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Existing Customers Spend 2/3 More, Cost 10 Times Less 05/13/2014 - 0 views

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    Wonder what the stats are for large companies, ie Verizon.
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Omnicom Tells Advertisers To Shift TV Spend To Online Video - Business Insider - 0 views

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    The end of ad supported TV. You know it's bad when ad agencies turn on you.
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Brands Launch Into Summer With Value-Oriented Campaigns - ClickZ - 0 views

  • A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.
  • Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.
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