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'Whopper Lust': CP+B's Wonderful Swan Song on Burger King - 0 views

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    The campaign is centered around DirecTV channel 111, which is airing endless footage of a spinning Whopper. If you watch for five minutes, you get a free Whopper. Watch for 10 minutes, and you get two free Whoppers. And so on. You have to pay attention, not just leave the station on-you must respond to occasional prompts, or you lose.
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Beck's Green Box Project becomes world's first global networked augmented reality galle... - 0 views

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    A 200ft high digital sculpture was unveiled on top of the flame of the Statue of Liberty in New York City yesterday, to mark Independence Day and the launch of the Beck's Green Box Project, the world's first global networked augmented reality gallery.
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Google's Vision for TV Proves a Turnoff - Technology Review - 0 views

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    GoogleTV's lackluster sales performance. Still worth watching? Totally dead?
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Best Buy moves into the connected TV business with Tivo's user interface | VentureBeat - 0 views

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    Best Buy launching a store-brand line of interneted-connected TV
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On competition site, consumers rewarded for watching ads | Springwise - 1 views

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    consumers are entered in for a prize draw for a gift they want in exchange for watching an ad and answering a few questions
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IKEA Happy To Bed: YouTube Social Experience | Digital Buzz Blog - 0 views

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    full page flash youtube channel for ikea. link with facebook, add a few info, and it'll give you a virtual room that you may like.
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Interact with Lil Wayne's New Video with Your iPhone [VIDEO] - 0 views

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    Shazam
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Google Analytics unveils Multi-Channel Funnel | RetailCustomerExperience.com - 0 views

  • Google Analytics users can trace the full digital path a shopper takes, showing how customers interact with organic search, affiliate sites, display ads, social networks, email, video and mobile on the path to purchase.
  • Google enlisted Hugo Boss for early testing of the program.
  • "We found out that nearly two out of every three conversions involves more than one touch point.
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  • Other features of Google Analytics, according to Fox, will enable users to compare their sites with others in the same industry,
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    Google Analytics is now more robust- can see the history of peoples actions to attribute sales to more ads
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Swedish Online Store Features Live, Interactive Salespeople [VIDEO] - 1 views

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    This telecom in Sweden is using video chat with customer service and sales reps to answer questions and recommend products.
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Facebook Advertisers Pony Up Prize Money | ClickZ - 0 views

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    Harry Gold, CEO of Overdrive Interactive and a ClickZ columnist, suggested that while cash giveaways and freebies may be increasingly employed as a like-gating strategy, it's generally an old online marketing trick. "It works on landing pages to get leads," he said. "It works to get people to opt into email lists. And it works to get people to 'like' you on Facebook."
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Fox TV Fans Meet, Play Digital Game On Facebook - 1 views

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    Social game that makes it easy for players to chat and interact via IMs to get in-game advice. For the fox UK TV show "The Booth at the End"
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App Explores Movie Connections Like Scientists Study Genes - 0 views

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    as connection-mapping tools become more sophisticated, there's a need for new ways of interacting with those maps, going beyond description to exploration. A new iPhone app called * Movies Mobile, developed by the New England Complex Systems Institute, is a preview of such tools. A front end for a network map of IMDB's top 500 movies, it allows people to explore connections among films as researchers might examine pathways of genes or proteins.
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Viewers customize interactive Facebook-based "Social Film" - Springwise - 1 views

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    Users can edit the flow of the movie with multiple clips and then share experience with friends.
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Dunkin' Donuts marries coffee and mobile via interactive ad campaign - Mobile Marketer ... - 0 views

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    Mobile banner from Dunkin', not that cool, but a good write up.
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Xbox Will Introduce Interactive Ads to Games - NYTimes.com - 0 views

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    !! Seems like a cool gesture/voice platform for ads on Xbox.
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The Beauty of Soft Benefits | RetailCustomerExperience.com - 0 views

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    CVS has a "beauty board" of experts that fans can interact with on facebook
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Lucy Pinder stars in new Lynx digital games - Brand Republic News - 0 views

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    "Pindering" game allows you to take control of the model- ctrl X makes her de-robe
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The Orchard, SongPier Ink Deal to Turn Songs into Apps | Evolver.fm - 0 views

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    Appification of singular pieces of content. The T.S. Eliot Wasteland interactive eBook is another example and some of the enhanced digital copies of movies. Brands could work with artists to help promote or create custom apps of popular songs and other media. 
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